【Hotel Mikazuki Co., Ltd.】 Hotel Mikazuki rebrands its amenities for the first time since its founding Fujimitei to become a “sustainable resort” and Ryugutei to become an “entertainment hotel”
Hotel Mikazuki Co., Ltd. Press release: July 7, 2025 Hotel Mikazuki rebrands amenities for the first time since its establishment Fujimitei rebrands to “sustainable resort” and Ryugutei to “entertainment hotel” Hotel Mikazuki Co., Ltd.
(Headquarters: Kisarazu City, President: Mitsuma Nobuki, hereinafter referred to as “the Company”) will carry out the first large-scale rebranding of amenities since the founding of Ryugujo Spa Hotel Mikazuki at “Fujimitei” and “Ryugutei” from Monday, July 7, 2025. As part of the “Sustainable Resort Plan” that aims to become a
“resource-recycling hotel,” Fujimitei has completely revised its amenities and revamped them to be more sustainable with an organic theme. In addition to shifting the brand image to a high-quality spa resort hotel, the amenities have been updated to be of high quality in line with the price of the room. Positioning Ryugu-tei as an “entertainment hotel,” the hotel has been renovated to a design that parents and children can enjoy together, and a new experiential amenity bar will be introduced.
https://prcdn.freetls.fastly.net/release_image/43793/57/43793-57-af7696f28ba14846aace6fc7d9f8b233-1074×603.jpg This large-scale amenity rebranding, the first of its kind since Hotel Mikazuki opened in 1961, is aimed at protecting the traditions and loyal customers of the past while further enhancing the experience of our guests so that we will continue to be chosen by many customers in the future. At Fujimitei, we have completely revamped our amenities with an “organic” theme as part of our “Sustainable Resort Plan,” a project that aims to create a “resource-recycling hotel” through our company’s “in-house consumption” and “creation of new resources.” This project includes “biogas power generation” and “land-based shrimp farming.” We develop products that combine environmental
considerations with the use of local resources, such as skincare and haircare items that are about 99% naturally derived, decaffeinated coffee and tea made with organic JAS certified ingredients, and bath salts made with Kuromoji essential oil from Kisarazu. We also aim to achieve sustainability by combining functionality and design in every detail, such as packaging design based on “recycling” and a
sophisticated “Japanese modern” design that harmonizes with the guest rooms. As part of the “Sustainable Resort Plan,” we aim to build a system to secure food and electricity for the residents in the event of an evacuation at Hotel Mikazuki, which is also one of the designated evacuation shelters in the event of an emergency disaster, by the end of fiscal 2027. With the concept of an “entertainment hotel,” Ryugu-tei has newly established an experiential amenity bar where you can enjoy choosing with your family and friends. By offering colorful and playful animal-themed amenities at a stand reminiscent of a food stall, choosing amenities itself becomes a “memorable experience of your trip.” You can enjoy the toothbrushes designed for adults and children with animals related to teeth, brushes designed with animals related to fur, and lotions and milks with motifs of animals related to water and animals with white fur, while associating their purpose and function with the image of animals. Skin care and hair care items are designed using geometric scientific shapes to represent the scenery that can be seen from Hotel Mikazuki, such as Mt. Fuji, the sea, fireworks, nature, and rainbows, creating a fun hotel stay.
https://prcdn.freetls.fastly.net/release_image/43793/57/43793-57-8cca75196f3b2662ac8a8a642bbffc88-1755×1021.png Hotel Mikazuki will continue to provide memorable resort experiences for generations to come, and will also promote initiatives with an eye toward a sustainable future. [Attachment] List of rebranding of amenities
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