Hospitality Operations Co., Ltd. Smile Resort Announcement of scheduled opening dates for the 2024/25 season of Niigata Prefecture’s 5 ski resorts “Maiko Snow Resort,” “Yuzawa Nakazato Snow Resort,” “Muika Snow Resort,” “Cupid Valley,” and “Ninox

Hospitality Operations Co., Ltd. press release (2024.11.29) Hospitality Operations Co., Ltd. [Smile Resort] Announcement of scheduled opening dates for the 2024/25 season of Niigata Prefecture’s 5 ski resorts “Maiko Snow Resort,” “Yuzawa Nakazato Snow Resort,” “Muika Snow Resort,” “Cupid Valley,” and “Ninox Snow Park” A group company and stock of Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Akio Tanaka), which operates hospitality businesses such as hotels, inns, glamping, ski resorts, golf courses, food and beverage businesses, and nursery schools nationwide. 5 owned by the company Smile Resort (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Akio Tanaka) 3 ski resorts: Maiko Snow Resort (Minamiuonuma City, Niigata Prefecture), Yuzawa Nakazato Snow Resort (Minamiuonuma District, Niigata Prefecture), Muika Snow Resort (Minamiuonuma City, Niigata Prefecture), Cupid Valley (Joetsu City, Niigata Prefecture), and Ninox We would like to inform you that the opening date for the 2024-2025 season of “Snow Park (Shibata City, Niigata Prefecture)” has been decided. Smile Resort operates five ski resorts in Niigata Prefecture, each with its own attractive slopes that can be enjoyed by a wide range of skiers and snowboarders, from beginners to advanced skiers. We have a variety of courses and activities that can be enjoyed according to your level and purpose, and a full range of facilities that are perfect for families and groups. This season, we will continue to carry out various initiatives to provide you with the best snow experience.
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-fee88888609732e96e5de3e42e6298b8-1600×1067.jpg [Maiko Snow Resort] Excellent access, only 1 minute from Kanetsu Expressway “Shiozawa Ishiuchi IC”!
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-631728bd3361198382ffbaedbe032b75-1600×1067.jpg Scheduled to open on Friday, December 20, 2024 Maiko Snow Resort is a big-scale resort that boasts a total of 26 courses and a longest run distance of 6,000m. We have a wide variety of courses to suit all levels, from beginners to advanced players, as well as facilities such as a kids’ park and daycare center that you can enjoy with peace of mind even with small children. This season, new menus have been introduced for recommended gourmet food, from classic gourmet foods to sweets. If you’re looking to stay overnight, we recommend the ski slope-based Maiko Kogen Hotel. ■Maiko Snow Resort Official Website  https://www.maiko-resort.com/winter/ [Yuzawa Nakazato Snow Resort] This season’s “FWT ZONE” has evolved further
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-4d6a2b47a7d3cd3fbc4f7aab165c8fd5-1600×1067.jpg Scheduled to open on Saturday, December 21, 2024 Yuzawa Nakazato Snow Resort is located approximately 5km from the Yuzawa IC on the Kanetsu Expressway and is popular as a sacred place for debuting in the snowy mountains. In addition to courses that can be enjoyed by everyone from beginners to experts, there are also plenty of free rest areas such as a kids park and “Blue Train Nakazato”, making it ideal for families and groups. Wood rails and powder jumps will appear again this season in the area that will be the stage for “FWT QUALIFIER” to be held in February 2025. The tree run area has been made even more slippery, giving you more freedom in taking your line. ■Yuzawa Nakazato Snow Resort Official Website 
https://www.yuzawa-nakazato.com/winter/ [Muika Snow Resort] The spectacular view overlooking the city and the 200m wide barn are attractive
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-7993c90e54d29c1fc28187527ff29878-1600×1067.jpg Scheduled to open on Friday, December 20, 2024 Muika Snow Resort is about 3km from the Muikamachi IC on the Kanetsu Expressway and has an extremely wide 200m wide barn. This is a popular snow resort that boasts a spectacular view of Mt. Hakkaisan and Minamiuonuma City, excellent snow quality, and a variety of course layouts that will satisfy both beginners and advanced skiers. Muika Onsen Hotel, located next to the slopes, is equipped with Muikamachi Onsen, which has been designated as a national recreational hot spring area, and is perfect for relaxing your tired body while admiring the magnificent view of the Echigo Sanzan. ■Muika Snow Resort Official Website  https://www.muikamachi.com/ski/ [Cupid Valley] Known as an area with heavy snowfall, it is attractive for having one of the best snow quality in Japan
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-165fc89ce47f11248df2206d76a1a534-1600×1067.jpg Scheduled to open on Saturday, December 21, 2024 Cupid Valley has a total of 7 courses, the longest run distance is 2,000m, and is known for having one of the best snow quality in Japan. Due to the abundant snowfall and altitude, you can enjoy high-quality powder snow throughout the season. Cupid Valley is holding a CAT tour for this season only. We will also be resuming night game operations on weekends only. There is a hot spring called Yukidaruma Onsen Kubigino on the premises, which refreshes both body and mind. The second quad lift will be closed this season due to lift replacement work. (Scheduled to reopen in December 2025) ■Cupid Valley official website  https://www.yukidaruma-kogen.com/winter.html [Ninox Snow Park] Excellent access, about 40 minutes from Niigata city
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-7f6c5846831b6a1361bfa6ec3dc7974f-1600×1067.jpg Scheduled to open on Thursday, December 19, 2024 “Ninox Snow Park” is the closest to Niigata city, with easy access and a vast ski slope that makes use of the slopes of Mt. Nioji. There is a spacious kids’ park complete with snow escalators and plenty of snow activities that adults can enjoy as well. This season, the name of the freeride park will be changed to [ninopark] and we plan to add many items for beginners. Every Friday and Saturday, we are open for long night skiing until 10pm, so you can enjoy the slopes to your heart’s content even after work or other plans. ■Ninox Snow Park Official Website  https://www.ninox.co.jp/ [Smile Resort] “POW Ticket/POW Season Ticket” introduced from 2024-2025 season Smile Resort is a member of the POW Sustainable Resort Alliance. As part of the efforts of the Sustainable Resort Alliance, we will introduce and sell POW Tickets/POW Season Tickets, where the purchase of a lift ticket will support the ski resort’s zero carbon and sustainable initiatives, for the 2024-2025 season. This will start at all Smile Resort ski resorts. About Hospitality Operations Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/78364/34/78364-34-ddd0e96e600605339899dacf6658029a-500×300.png [Company name]      Hospitality Operations Co., Ltd. [Address]     2-5-16 Kanda Nishikicho, Chiyoda-ku, Tokyo 101-0054  [Representative Director]    Akio Tanaka [Established]
     July 22, 2005 [Main business activities]  Hotels, inns, glamping, ski resorts, golf courses, food and beverage businesses, nursery schools [Official website]
    https://www.hospitality-operations.co.jp/