Hokkaido Tourism Organization Promoting the appeal of being a “Hokkaido Certified Adventure Travel Guide” to foreign visitors to Japan

[Hokkaido Tourism Organization] Promoting the appeal of “Hokkaido Certified Adventure Travel Guide” to foreign visitors to Japan ​
Hokkaido Tourism Organization Press release: December 12, 2024 Promoting the appeal of being a “Hokkaido Certified Adventure Travel Guide” to foreign visitors to Japan The Hokkaido Tourism Organization (Public Corporation) is working on multiple media with the aim of “introducing Hokkaido certified adventure travel guides” and “the charm of Hokkaido” for foreign visitors to Japan. will do.
https://prcdn.freetls.fastly.net/release_image/78954/18/78954-18-b646d09529bf1c89c6f21c28c42f7713-380×383.png Adventure Travel Hokkaido Logo Adventure travel (AT) is generally defined as a form of travel that combines two or more of the following three elements: activities, nature, and cross-cultural experiences. In Hokkaido, you can enjoy outdoor activities such as hiking, cycling, and canoeing, and it is blessed with great nature, as well as traditional Ainu culture, Jomon culture, and a rich food culture, so it has all three elements necessary for AT. In order to deeply understand them and enjoy them safely, the presence of a “guide” is essential. ■About Adventure Travel Japanese version ・ English version ■About adventure travel in Hokkaido Japanese version ・ English version ■ Hokkaido certified AT guide About the system ■ Introduction of Hokkaido certified AT guide (English site) (1) PR in the in-flight magazine ・We collaborate with airlines that cover a wide range of countries, including Europe, America, and Australia, and place advertisements in in-flight magazines to promote our services to foreigners visiting Japan. ■JAL Group in-flight magazine “SKYWARD (international version)”: December issue/January issue ■ ANA Group in-flight magazine “TSUBASA -GLOBAL WINGS” :December issue/January issue (2) PR at the airport in conjunction with in-flight magazine ・Airport digital signage will show an introduction to 20
Hokkaido-certified adventure travel guides and an image video of adventure travel, and will promote this to airport users in
conjunction with the in-flight magazine publication. ■Narita International Airport Digital Signage (Terminals 1 and 2): December 1st to December 31st ■New Chitose Airport Digital Signage
(International/Domestic Passageway 2F): December 1st to December 31st (3) Other developments ■English lifestyle magazine Tokyo Weekender special issue “The Bucket List”: Scheduled to be published on December 27th ■Article published in Tokyo Weekender online version: Published on December 10th Public page: Mt. Usu Hiking Adventure: Explore an Abandoned Town & Volcano in Hokkaido
https://prcdn.freetls.fastly.net/release_image/78954/18/78954-18-66d9c22d669f945f26133b8e8e115fb8-2046×1428.png Digital signage advertisement image (some differences from the actual posted advertisement)