H.I.S. Co., Ltd. HIS and the Los Angeles Tourism Bureau enter into a business partnership to increase tourist attraction

[H.I.S. Co., Ltd.] HIS and the Los Angeles Tourism Bureau enter into a business partnership to increase tourist attraction ​
H.I.S. Co., Ltd. Press release: March 19, 2025 HIS and Los Angeles Tourism Bureau sign business partnership to increase tourist attraction H.I.S. Co., Ltd. (Headquarters: HIS, Minato-ku, Tokyo) and Los Angeles Tourism Bureau (Location: Los Angeles, California, United States) today signed a business
partnership to attract more tourists to Los Angeles.
https://prcdn.freetls.fastly.net/release_image/5110/1191/5110-1191-9a5a18d485e8484a953bece56ee60cbd-2402×1456.png In recent years, Japanese athletes have been active in sports such as baseball and basketball, and Los Angeles is a city rich in tourism resources such as entertainment, art, beaches, and gourmet food. Through this partnership, HIS and the Los Angeles Tourism Bureau will strive to increase the value and recognition of Los Angeles travel, promote travel demand among Japanese tourists, and aim to realize sustainable tourism. HIS and the Los Angeles Tourism Bureau will cooperate with the purpose of actively promoting visits by Japanese travelers to Los Angeles, thereby promoting tourism exchanges, goodwill, and friendships. ＜Coordination matters＞ 1. HIS and the Los Angeles Tourism Bureau encourage Japanese travelers to consider Los Angeles as a travel destination We will help promote Los Angeles so that it will be considered. 2. Through staff education, training, field trips, etc., the Los Angeles Tourism Bureau We will support HIS’ efforts to develop new Los Angeles travel products. 3. The Los Angeles Convention & Visitors Bureau is responsible for in-store promotions, customer information sessions, public relations, proprietary channels, We will support HIS’s marketing and sales of Los Angeles travel products through advertising and other means. 4. HIS and the Los Angeles Tourism Board will provide regular opportunities to evaluate progress toward goals.
https://prcdn.freetls.fastly.net/release_image/5110/1191/5110-1191-70fde257fbe9a4b05498c55f36cc319a-376×404.png We are thrilled that our partnership with HIS will allow more Japanese people to visit Los Angeles and enjoy their experiences in this city even more than ever before. Japan is an important market for us. We look forward to welcoming more travelers and introducing them to the charms of Los Angeles. Los Angeles Tourism Bureau Chief Marketing Officer Don Schio
https://prcdn.freetls.fastly.net/release_image/5110/1191/5110-1191-ed20ff74e473a0b45a24fa904ba80b9d-567×607.png We are pleased to be able to continue to cooperate with the Los Angeles Tourism Bureau to expand our travel products and strengthen promotions. We will help attract more tourists by letting as many people as possible know about attractive tourist spots, entertainment, sports tourism, food, nature, culture, and other attractions through travel. Director of H.I.S. Co., Ltd. HIS JAPAN President Jun Yamanobe The schedule may change depending on the situation. ・ ～April 30, 2025 (Wednesday) In-store decoration at HIS Travel Wonderland Shinjuku Under the theme of “WE LOVE LA,” panels and photo spots will be set up depicting popular tourist destinations in Los Angeles, including Santa Monica, Dodger Stadium, the Hollywood Walk of Fame and the Chinese Theater.
https://prcdn.freetls.fastly.net/release_image/5110/1191/5110-1191-18c95c5be382bca4b8a2a93123686bca-2688×1823.png In-store display (image) ・Wednesday, March 19, 2025 to Monday, June 30, 2025 Customers who have booked a package tour to Los Angeles at any HIS store 100 people will be randomly selected to receive an original backpack from the Los Angeles Tourism Bureau *Target date: Until departure on Tuesday, September 30, 2025 ・ ~Wednesday, April 30, 2025 Customers who have newly signed a package tour to Los Angeles, airline tickets, hotels, and optional tours at all HIS stores The first 100 people will receive a $20 gift card that can be used at Citadel Outlet *Target date: Until departure on Monday, June 30, 2025
https://prcdn.freetls.fastly.net/release_image/5110/1191/5110-1191-37a7b9b292d360e7ee3a070d43586fe3-2025×2700.jpg Los Angeles Tourism Bureau original backpack (image) ・ Digital promotion will be held from March 19th (Wednesday) to June 30th (Monday), 2025 We will deliver advertisements for Los Angeles travel products on major social media and search engines.