Greens Donation of unnecessary clothing from guests at “hotel around TAKAYAMA” First donation collaboratio n through Takayama City Social Welfare Council

[Greens] Donating unnecessary clothing from guests at “hotel around TAKAYAMA” First donation collaboration through Takayama City Social Welfare Council ​
Greens Press release: May 15, 2025 Donation of unnecessary clothing from guests at “hotel around TAKAYAMA” First donation collaboration through Takayama City Social Welfare Council ～Realizing local contribution and environmental consideration through donations～ On Sunday, May 11, 2025, Greens Co., Ltd. (Headquarters: Yokkaichi City, Mie Prefecture, President and CEO: Yuya Muraki, Stock Code: 6547) introduced a system at the “hotel around TAKAYAMA” (Takayama City, Gifu Prefecture) that it operates, allowing guests to donate unwanted clothing and other items to local charities. This initiative was launched in response to customer requests to “donate,” as a result of an increasing number of cases where guests, especially inbound travelers, leave their homes with as-new clothing and shoes that they no longer need while traveling, leaving them in their rooms. The aim is to reduce the operational burden on staff in storing, managing and disposing of lost items, while also contributing to the local community and the
environment.This is the first time that our hotel has collaborated with the Takayama City Social Welfare Council as a donation mechanism.
https://prcdn.freetls.fastly.net/release_image/53694/93/53694-93-cd7fe8439429f11dbd72d79951d57497-533×725.png
https://prcdn.freetls.fastly.net/release_image/53694/93/53694-93-d0c95869cfdc7ed839ff890a87235bfa-773×578.jpg ■Mechanism to connect guests’ “feelings” to support Hotels have installed “unwanted item donation stickers” (5 stickers with S-shaped hooks) in open closets in guest rooms, and guests can express their wishes by placing the stickers on clothing or other items they wish to donate. After check-out, room cleaning staff will collect donated items and store them in a special box. Once a certain amount is collected, it will be donated to an NPO in Gifu City through the Takayama City Social Welfare Council and Relief Clothing and Food Charity Executive Committee, and delivered to those in need. Donations are limited to reusable items such as clothing, shoes, cold weather gear, and towel blankets. Our hotel expects to receive approximately 10 donations per month. ■Aiming to solve environmental problems and welfare issues Approximately 510,000 tons of clothing is discarded annually in Japan, and much of it is incinerated, creating an environmental burden (Ministry of the Environment 2020 estimate). Also, These efforts at hotels not only reduce the operational burden of disposing of lost items, but also provide a new way for guests to participate in social contribution, contributing to the effective use of resources and strengthening ties with the local community. ■ Making “GOOD LOCAL” a reality “Hotel Around TAKAYAMA” is based on the concept of “creating GOOD LOCAL encounters between travelers and Hida Takayama,” and we value connections with people, food, culture, and experiences, and provide stays rooted in the local area as a base for your travels. This donation campaign is part of our efforts to deliver clothing and shoes that are no longer needed during travel to people in need of support in the local community, along with the thoughts of our customers. Through cooperation between hotels, customers, and the local community, small acts of good will become a big cycle, and the value of “GOOD LOCAL” will be nurtured. The casual choices you make while traveling can support someone. We will continue to cherish these warm connections. ■About collaborating organizations The Relief Clothing and Food Charity Executive Committee (formerly the Hida Asia and Africa Relief Clothing Charity Executive Committee) is a Takayama City civic organization established in 1981, and its role is to connect the goodwill received in the community to those in need. ■About Greens Co., Ltd. Greens Co., Ltd. is the only mid-rate global brand hotel chain that has succeeded in expanding nationwide through the synergy between the “Choice Brand,” which has global brands of over 7,500 hotel chains in over 46 countries, and the “Original Brand,” which has a track record of over 60 years of hotel
management. Our management vision is “TRY! NEXT JOURNEY – Let’s start a new journey.” Greens Group’s 2030 CSR Declaration ～We aim to be a “company full of hospitality that is kind to the environment and people”～ One of our corporate objectives is to “serve and contribute to the local community,” and we engage in community-based social contribution activities and environmental activities through our business. We will continue to earnestly engage in sustainability promotion activities in order to fulfill our corporate social responsibilities and further solidify the trust in the community that we have cultivated over more than half a century. By realizing the Greens Group’s materiality (priority issues), we will also contribute to the realization of SDGs (Sustainable Development Goals). URL: https://kk-greens.jp/ Business content: Hotel/restaurant management and other incidental operations