Furuyo Holdings Co., Ltd. Why not try staying overnight during your job hunt? Yamagata Prefecture’s first open company with accommodation, “Yorukoyo,” will be held for two days and one night at the Japanese inn, Furukoyo, on Friday, September 5, 20

【Furuyo Holdings Co., Ltd.】 Why not try staying overnight during your job hunt? “Yorukoyo,” Yamagata Prefecture’s first open-house accommodation, will be held for two days and one night at the Japanese inn, Furukoyo, on Friday, September 5, 2025. ​
Furuyo Holdings Co., Ltd. Press release: August 11, 2025 To Members of the Press Why not try staying overnight during your job hunt? Yamagata Prefecture’s first open-air accommodation company, “Yorukoyo,” will be held for two days and one night at Nihon no Yado Koyo on Friday, September 5, 2025. Create “job hunting memories”! The Furuyo Group’s new job hunting event: an overnight open company.
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-7a3c5acb0e046918d85bd7576be233b6-2048×1638.jpg The Furuyo Group (Furuyo Holdings Co., Ltd., Representative Director and Managing Director: Taichi Sato), which operates four accommodation facilities in Yamagata Prefecture, a glamping camp, and Yamagata’s first pudding specialty store, will host a two-day, one-night accommodation-style open company event called “Yorukoyo” starting on Friday, September 5, 2025, for students graduating in 2026. This is the first attempt in Yamagata Prefecture to turn an entire inn into a job-hunting venue, and its unique approach, known nationwide as a “yukata-clad recruitment event,” challenges conventional wisdom about job hunting. It offers a new option for students with vague anxieties about job hunting. [Apply here]
https://docs.google.com/forms/d/e/1FAIpQLSeJlXY6F7eJVwT7Op48_Q_v2LGrhbqO_f2iolPCEleH7wioVw/viewform 【Background to “Yorukoyo”】 Today’s recruitment process has become increasingly online and formalized, tending to focus on superficial information exchange between companies and students. This prevents students from getting a sense of the “real company” and makes it difficult for companies to find talent who deeply align with their philosophy. Under the mission of “Turning the memory of a one-time journey into a lifelong experience,” the Koyo Group strives every day to work as “inspirational craftsmen” who deliver unforgettable experiences to their customers. We planned this “Yorukoyo” event to share our true feelings, not just pretenses, and to create
opportunities for encounters with people who aspire to become “inspirational craftsmen” of the future. We aim to provide an opportunity for students who are lost in the journey of employment to confront their own careers. 【Features of “Yorukoyo”】 1. The Entire Ryokan is an Open Company: The front desk where guests are welcomed, the dining hall where meals are served, the relaxing guest rooms, and the hot springs. All of the spaces of a ryokan that are normally only accessible to guests will become the stage for your job search. By experiencing up close the professional work that goes into providing guests with the best “trip,” you’ll discover the depth and rewards of the tourism industry. This unprecedented event, which sets us apart from information sessions, allows you to fully experience the “work” and “culture” of the Furuyo Group. 2. Food, Hot Springs, and Conversation Are All Part of Job Hunting: All participants are asked to ditch the suits typically associated with job hunting and wear yukata kimonos. This “relaxed, interactive space” breaks down the psychological barriers between students and employees, eliciting natural smiles and genuine opinions. It creates warm human interaction that transcends the confines of formal evaluation. 3. A Night of Honest Talk in Yukata: In the evening, we hold a “Frank Discussion Session,” inviting a diverse range of employees to participate, regardless of position or department. There’s no pretense of job hunting here. You can hear real voices you wouldn’t normally hear, such as “stories of work failures,” “frank talk,” and “the true joys of working at the Furuyo Group.” You can get a real feel for the culture of the Koyo Group through their honest opinions, from the rewards of working at an inn, to the behind-the-scenes efforts to impress guests, to tips on balancing work and personal life. Image
URL: https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-3674f3e7b23a17ae38f9d56a4cd71e8f-3900×2600.jpg [Flow of the day] 〈Day 1〉 16:00 – The journey begins: Check-in at the Japanese inn Koyo 16:30 – Behind the scenes of hospitality! : Sneak peek into a professional’s workplace From 6:30 PM: Relax and unwind with a side-dish dinner: Savor a dinner of Kogama’s specialties From 7:30 PM: No holds barred! Candid roundtable discussion: Join a first-year employee who struggled through the job hunt last year! From 9:00 PM: Talk about the future in yukata: Night talk with senior employees in your guest room After the breakfast buffet, say goodbye to your new self
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-1e20455468ce31fc7f9b8098b4df3e81-3900×2925.jpg Male customer service department
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-0d084193cdefc73b8cb640f4ae4801a5-3900×2600.jpg Dinner image
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-5fda9b1b47d7a031f08cf1dcc88f580c-3599×2699.jpg Breakfast buffet specialty “Imoni” 【”Yorukoyo” Overview】 Contents: Company information, facility tour, networking event with young employees, etc. Date and Time: September 5th (Fri) – 6th (Sat), 2025 Venue: Nihon no Yado Koyo (Address: 5-20 Hayama, Kaminoyama City, Yamagata Prefecture, 999-3292) Target: Students graduating from university/junior college in 2026 Participation Requirements: Casual attire recommended *On the day of the event, participants will be required to change into yukata, the kimono worn inside the hotel. Participation Fee: Free (includes one night’s stay, two meals, and accommodation) How to Apply: Please fill out the required information and apply on the following page.
https://docs.google.com/forms/d/e/1FAIpQLSeJlXY6F7eJVwT7Op48_Q_v2LGrhbqO_f2iolPCEleH7wioVw/viewform Shuttle: Free shuttle bus operates from Yamagata Station and Kaminoyama Onsen Station 〈Recruiter’s Comment〉 Yamaguchi, Human Resources Section, General Affairs Department
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-ac33dbec3b5bb30997334259554dc5ee-3900×2605.jpg We value your “what you want to do and who you want to be” above all else. Rather than unilaterally judging students, we want to listen carefully to the thoughts and values of each of you and think together about what kind of future you can envision at the Furuyo Group. This first-ever “Yorukoyo” event is a special day that brings these thoughts to life. “What do you really want to do?” We want you to experience what it’s really like to work in the tourism industry by seeing, talking, and experiencing things while searching for the answer to that question. Why not enjoy a delicious meal and hot springs while having an honest conversation with passionate
“inspirational craftsmen”? You’ll get to experience firsthand our passion for our work and the joy of delivering inspiration to our customers, and we’ll do our best to support you so that this is a lifelong experience that will connect you to your future path! We’re really looking forward to seeing you all on the day! 【Future Outlook】 “Yorukoyo” is planned to continue as a series beyond the 2027 graduates. Through this event, we hope to establish a new recruitment model for the inn industry and raise awareness of it as a “tourism x job hunting” model that involves the entire region. • Old Kiln Group In addition to four inns and glamping facilities in Yamagata Prefecture, the Furuyo Group is actively promoting and promoting Yamagata to attract fans. The group also opened Yamagata’s first pudding specialty store, “Yamagata Pudding,” and in December 2022 opened Tohoku’s first day-trip hot spring facility, “Ofuro Cafe Yusa,” and a fruit ice cream specialty store, “MOGY,” a sister brand of Yamagata Pudding. These efforts were recognized when the group won the Grand Prix (Top Award) at the 2023 “Japan Tourism of the Year” awards.
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-3b94e2709502fa284f1237101b0ad04e-854×338.jpg
https://prcdn.freetls.fastly.net/release_image/69154/171/69154-171-88d7d36a2476457b674792c2425d92ca-800×589.jpg 【Company Profile】 Company Name: Furuyo Holdings Co., Ltd. Head Office Address: 5-20 Hayama, Kaminoyama City, Yamagata Prefecture, 999-3292 Official Website: https://www.koyo-gr.com/ For more information about this release *This email has been sent automatically, so please do not reply.