Fuji Marriott Hotel Yamanakako x Fujifilm “ASTALIFT MEN” Launch of the accommodation plan “Men’s Beaut y Retreat”, a trip where middle-aged and elderly men can try “beauty for the first time”

[Fuji Marriott Hotel Yamanakako x Fujifilm “ASTALIFT MEN”] Launch of accommodation plan “Men’s Beauty Retreat”, a trip where middle-aged and elderly men can try “beauty for the first time” ​ Mori Trust Hotels & Resorts Co., Ltd. Press release: April 24, 2025 [Fuji Marriott Hotel Yamanakako x Fujifilm “ASTALIFT MEN”] Launch of the
accommodation plan “Men’s Beauty Retreat”, a trip where middle-aged and elderly men can try “beauty for the first time” Total coordination of beauty experiences with food, hot springs, and skin care.While the interest in beauty among middle-aged and older men is increasing, it was found that 40% are embarrassed to have their skin care seen
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-92253043ff2979210673f30579b27855-2199×727.png Fujifilm “ASTALIFT MEN” (left) Dinner course “YAMANASHI BEAUTE” (right) Image Fuji Marriott Hotel Yamanakako (Yamanakako Village, Minamitsuru District, Yamanashi Prefecture, Manager: Naoyuki Akimoto) will be collaborating with ASTALIFT MEN, a skin care brand for men from Fujifilm Corporation (Fujifilm) from June 1st (Sunday) to August 31st (Sunday), 2025. We are launching the accommodation plan “Men’s Beauty Retreat,” which will give middle-aged and older men the opportunity to try their hand at beauty for the first time. Since the coronavirus pandemic, men’s beauty has become popular as people have more opportunities to look at themselves. Particularly in recent years, not only young people but also middle-aged and older men have become more particular about beauty care as an extension of their personal appearance. According to a survey of men in their 50s and 60s, one in three people are interested in beauty, but approximately 40% of them feel embarrassed about having others know or see that they are doing beauty care. This plan is for middle-aged and elderly men, and we have prepared an accommodation plan where you can fully experience beauty treatments in a closed hotel room. “ASTALIFT MEN”, which we collaborated with this time, is a skin care brand that approaches the root of men’s skin concerns, created using Fujifilm’s technological capabilities. With this plan, you will not only be able to try ASTALIFT MEN products in your guest room, but we will also provide you with a skin care set that you can use even after you return home. For dinner, we will prepare a course using ingredients rich in “astaxanthin,” which is the main ingredient in “ASTALIFT MEN” and has natural antioxidant properties. In your room, you can also enjoy seasonal fruits from Yamanashi Prefecture and Koshu wine. The set also includes bathing in the sauna “CYCL” with a panoramic view of Mt. Fuji and Lake Yamanaka. Surrounded by beautiful nature, you can also spend some relaxing time in the sauna with a spectacular view, where your five senses will be sharpened. Not only for those who are thinking about making their beauty debut soon, but also as a Father’s Day gift for your precious father, how about a special one-night, two-day experience where you can fully experience beauty for the first time? ■Background of this plan In this era of 100-year lifespans, women are no longer the only ones who want to stay young forever. In recent years, skin care products aimed at middle-aged and older men have become a hit, and interest in beauty has increased even among middle-aged and older men, who were previously thought to be indifferent to taking care of their appearance. On the other hand, a survey of middle-aged and elderly men found that about 40% of them feel embarrassed about having others know or see their beauty care routines. Therefore, Fuji Marriott Hotel Yamanakako has worked with Fujifilm’s skin care brand “ASTALIFT MEN” to create an accommodation plan that will give middle-aged and elderly men the opportunity to try out beauty treatments for the first time, precisely because of the confined space of a hotel. This plan website:
https://www.fuji-marriott.com/rooms/beauty-retreat/index.html [Awareness survey results]
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https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-28be290d0191bc2fc2a0a0ea946e2c38-2500×936.jpg
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-c4058877b1c28c71aa23ce40186b35a9-2500×936.jpg [Survey overview] Survey name: Survey on beauty awareness among middle-aged and elderly men Survey period: March 2025 Research method: Internet survey Target audience: 400 men in their 50s and 60s with children ■ Accommodation plan “Men’s Beauty Retreat” features Feature 1. “First time beauty” with “ASTALIFT MEN” created by Fujifilm’s technological capabilities ASTALIFT MEN is Fujifilm’s skin care brand for men. With this plan, you can use Jelly Aquarista, a jelly-like beauty serum that forms the foundation of skin care*1 in ASTALIFT MEN, as well as other sets such as face wash and lotion, in your guest room. You can take the products you use home with you, so you can enjoy beauty care at home even after your trip.
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-d87800824e625fea092b2080be821dc7-2540×1693.jpg “ASTALIFT MEN” product image What is ASTALIFT MEN? A line for men from ASTALIFT, a skin care brand created based on Fujifilm’s unique technology and years of research and development. Utilizing advanced technology based on science cultivated through photography, we have developed a product lineup that is optimized for men’s skin issues, such as damage caused by shaving and sunburn. Astaxanthin*2, the main ingredient of the brand, is a red component found in salmon and shrimp that gives firmness to the skin. It also contains two types of moisturizing ingredients: 2K glycyrrhizic acid, which moisturizes skin that tends to dry out due to shaving or sunburn, and Hiougi extract, which moisturizes skin that tends to be disturbed by excess sebum. We pursue formulations that maintain firmness and moisture while taking men’s thick skin and sebum balance into consideration. We support the healthy skin of modern men with technology-backed products that provide anti-aging care through simple steps such as facial cleansers, lotions, and emulsions. HP:⁠https://ls-jp.fujifilm.com/astaliftmen/ *1 Proper care. *2Contains in all items except face wash. Moisturizing ingredient. Feature 2. Dinner course supervised by a doctor that incorporates astaxanthin, an ingredient with excellent antioxidant power, and is conscious of beautiful skin ■Dinner course “YAMANASHI BEAUTE” [Menu] *Ingredients containing astaxanthin ◇Amuse Sakura shrimp* and potato galette with watercress from Doshi Village ◇Three kinds of seasonal appetizers ・Avocado kudzu tofu ・Rikusaku Shingen shrimp *Shinjo ・One-bite stew of Fujigamine pork ・Rikusaku Shingen Shrimp-flavored consommé jelly and cauliflower brute ◇Ozurizato Carpaccio of red sea bream* and salmon roe*, aroma of fresh tomatoes from Yamanashi Prefecture ◇Fish dishes Kai Salmon* Poiret with Seafood Ragu ◇Meat dishes Grilled Koshu wine beef tenderloin and bone-in venison from Yamanashi Prefecture Served with Koshu red wine sauce and rosehip confiture ◇Meal Yamanashi Prefecture hot spring wine eel with yam rice ◇Today’s sweets Red grapes Sea urchin sorbet made with Koshu grape soup ◇After meal “Forest wildflower tea” from Doshi Village (holy basil, persimmon leaves, kumasasa, mugwort, black moji) Image
URL: https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-338cd9b99c246c90e94b99cb903f07f8-3900×2602.jpg “Carpaccio of red sea bream and salmon roe” image
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-d19718e98f5ccccb8f8212b4a4b34c24f-3900×2601.jpg “Koshu salmon poire with seafood ragu” image
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-c8551990b2e1bddb7f4ce620d3a75f0c-3900×2601.jpg “Koshu wine beef tenderloin” image ■ Supervising doctor: TOKYO Wellness Clinic Kamiyacho From Dr. Miyuki Takeshima Together with the hotel chef, we have prepared a dinner course called “YAMANASHI BEAUTE” that takes advantage of Yamanashi’s natural blessings. This course contains well-balanced nutrients that support health, and uses plenty of ingredients containing astaxanthin, such as Rikusaku Shingen shrimp and Kai salmon. Additionally, Fujigamine pork and avocado are rich in vitamin E and unsaturated fatty acids. Please enjoy each dish with its rich color and flavor.
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-899f344d265f79d454dc56c95a669ca7-496×586.png Doctor Miyuki Takeshima Feature 3. Comfort and beauty in Yamanashi’s hot springs and saunas 1. Bathing guide by hot spring advisor Our hot spring advisors are staff members who have passed an in-house test and can advise customers on how to bathe and enjoy bathing, depending on their concerns. This bathing guide will introduce you to the characteristics of Yamanakako Onsen and effective bathing methods.
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-2712553fb1972ee7bbec71a0940c6869-3900×2600.jpg “Bathing instruction book” image 2. In-room hot spring “Yamanakako Onsen” Lake Yamanaka Onsen is also known as the “hot spring for beautiful skin.” You can enjoy the hot springs, which are
characterized by alkaline yet soft water quality, in the comfort of your room.
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-5c34a65a0355e3fceb429753b5516888-3900×2600.jpg “Premium room with hot spring” image 3. Spectacular sauna “CYCL” The set includes bathing in the sauna “CYCL” with a panoramic view of Mt. Fuji and Lake Yamanaka. Surrounded by beautiful nature, you can also spend some relaxing time in the spectacular sauna, where your five senses will be sharpened. CYCL official website: https://cycl.co.jp/
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-03b1c2cb6d3c6d729d0275349f387826-3900×2925.jpg Observation lounge image *Image provided by CYCL 4. Spend a luxurious time with fruits and wine from Yamanashi Prefecture You can enjoy a platter of seasonal fruits from Yamanashi Prefecture and Koshu wine Ruba Toruge in your room. Enjoy a luxurious hotel stay with fruits and wine that Yamanashi, a fruit country, is proud of.
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-2f202f7f96b21287d3b414ae384a39e3-3900×2601.jpg “Fruits and wine from Yamanashi prefecture” image ■ Accommodation plan “Men’s Beauty Retreat” overview Period: June 1, 2025 (Sunday) to August 31, 2025 (Sunday) Price: From 48,377 yen per person (when 2 people use 1 room) Contents: – Accommodation in a premium room with hot spring ・Dinner at restaurant “YAMANSHI BEAUTE” ・Breakfast at the restaurant (buffet style) ・Providing “ASTALIFT MEN” Premium Care Starter Kit ・Providing “ASTALIFT” skin care set mini size ・Bathing at the sauna facility “CYCL” ・Guidebook written by hot spring advisor ・Providing assorted seasonal fruits and wine from Yamanashi Prefecture
https://prcdn.freetls.fastly.net/release_image/6521/1527/6521-1527-c729762b3a3f90789a194a9f05be4a65-3900×2600.jpg “Premium room with hot spring” image *Advance reservations are required at least 3 days in advance. *The above prices include service charge and consumption tax. A separate bathing tax will be charged. *This plan is limited to 3 rooms per day. *For reservations for “CYCL”, you can check availability on the CYCL official website. Please check availability in advance and reserve your plan. In addition, a serial code exclusively for this plan will be issued after you reserve your accommodation plan, so please make your reservation yourself from the website below. (CYCL official website:
https://cycl.co.jp/)