FERMELL, a private inn with the theme of renovating old folk houses and experiencing fermentation, is now open in the nature-rich Satoyama area in the northern part of Hiroshima Prefecture!

“FERMELL”, a private inn with the theme of renovating old folk houses and experiencing fermentation, is now open in the nature-rich Satoyama area in the northern part of Hiroshima Prefecture! ​
yuone Press release: March 25, 2025 FERMELL, a private inn with the theme of renovating old folk houses and experiencing fermentation, is now open in the nature-rich Satoyama area in the northern part of Hiroshima Prefecture! Homemade yeast that takes advantage of local blessings × Utilization of vacant houses × A new accommodation style for regional revitalization. A private inn where you can enjoy homemade yeast bread and Kitahiroshima’s nature for three generations, families, and friends. ■Reservations start from March 26, 2025 / General accommodation starts from April 1
[Reservation site URL] https://reserva.be/fermell
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-eb912da89dfad1c69bcd0956e40a25d3-2017×1345.jpg Liand bagel and FERMELL, the owner couple who create two spaces
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-bfc24c81e883a3f1c1ab028f8f62dcf6-3000×2000.jpg Special breakfast only here/Steamed basket steamed bagel set Image
URL: https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-de35633fca715003cc358387fdb51e7e-1238×826.jpg On-site chef option/fermented x Chinese course dinner Kitahiroshima Town, Hiroshima Prefecture, is located about an hour from Hiroshima City and is rich in nature. This area, which once flourished as a rural area, has seen a decline in population in recent years, and many old houses are now vacant. FERMELL, a private inn that brings new life to Kitahiroshima Town, has been born. FERMELL is a 100-year-old traditional house that has been renovated and relocated, and offers a lodging experience based on the concept of “slowly conditioning the mind and body, like fermentation.” In addition, the group’s bagel store “Liand] makes bread that incorporates homemade yeast made from local vegetables, fruits, and brown rice. In collaboration with Bagel, we also offer special food experiences that can only be enjoyed here. Characteristics of “FERMELL” facility
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-b06b758b22f83fb5eb5a1c34906fe637-2682×1896.jpg 3D floor plan
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-f9b27f4e7d81631d076ae6e96b1fd24d-2040×1360.jpg Completely private space with a whole building reserved It is a spacious one-story house of approximately 200 square meters that can accommodate up to 9 adults and children. Perfect for 3-generation trips, stays with groups of friends, and workdays. The living room has an atrium structure, allowing you to enjoy an open space Melt.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-bb849e03334bc5fc763909eb42c961ef-3000×2000.jpg There are 3 bedrooms with 6 beds where you can relax comfortably. Enjoy a relaxing moment in a calm space that will give you a good night’s sleep. The rooms are separated to ensure privacy. Spacious and comfortable for sleeping with your child.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-916d710729acebef799fc0878b617a6f-3000×2000.jpg Enjoy a free stay with a kitchen where you can cook We have a spacious kitchen where you can bring in fresh local ingredients and enjoy cooking with friends and family. The time you spend cutting
ingredients together, baking them, and talking with others will become a memory of your trip. You can sit around the table and enjoy a relaxing moment while enjoying freshly prepared food.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-575f32dbe48526be4f982f9e60db82b7-1238×826.jpg Special food and experience woven by fermented seasonings and Chinese cuisine As an option, you can enjoy a luxurious on-site course prepared by a local fermented chef and a chef couple from Yokohama Chinatown. A dish that combines the flavor of fermentation and the depth of Chinese cuisine, and can only be enjoyed here. From 5,500 yen including tax / 1 person (from 4 people or more)
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-847deb2ec70a40c11750bfa97a245d46-1224×816.jpg An open bath time that connects you with nature. A space that allows you to free your soul, with a design that does not create a sense of boundaries between rooms. Enjoy a relaxing and luxurious time with the whole family.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-2a840fc2e4a8452ac6f2a66215aecff9-1238×826.jpg Equipped with a relaxing space exclusively for mugwort steaming A special space that combines warmth and art, created by precision cut cypress wood using digital CAD. You can enjoy mugwort steaming at your own pace without any hesitation. Enjoy a relaxing moment that warms your body from the core and relaxes your soul.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-b6bb4d085e0a9265f7261418732a61fa-2064×1376.jpg A place to reunite with old friends/Celebrate a special
anniversary/Easy trip for three generations Accommodation plans and prices • 1 night and 2 days (for 1 to 6 adults): From 38,500 yen including tax / Entire building reserved • Option: Fermented x Chinese course meal (from 5,500 yen including tax / 1 person, 4 or more people) • Many other experience options available • Check-in: 15:00 / Check-out: 10:00 • Maximum number of guests: 9 adults (beds: 4 queens, 2 doubles, 3 Japanese futon sets) Children up to elementary school age can stay free of charge • Parking: Free • Location: 1828 Toshimi, Kitahiroshima-cho, Yamagata-gun, Hiroshima Prefecture (on the grounds of Liand Bagel) • Official website: https://fermell.yuone.net/ Official Instagram: https://www.instagram.com/fermell__/ Background of the birth of “FERMELL”
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-0ea089bb8e411dca741cdbb5e59f7f30-640×480.jpg A vacant house that had been abandoned for years
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-caa4a3b8a1508a6c35b8c70792e44778-3000×2000.jpg Handcrafted by my father, a designer and carpenter, and his friends The couple who own FERMELL moved from Tokyo to Kitahiroshima 10 years ago and have been working to create a space that takes advantage of the charm of the area. I renovated an old folk house that I fatefully encountered during the coronavirus pandemic, and opened Liand Bagel, a bagel specialty store open only on weekends. While cleaning up the property little by little, we created FERMELL, a private inn four years later, with the idea of ​​creating a place where people could gather and connect with the community. In addition, the owner set up an “IJU (Immigration) Promotion Association” with his friends to solve the problem of vacant houses in the local area, and is working hard to revitalize the area. By renovating vacant houses and creating new value, we continue to increase the number of places where immigrants and local people naturally gather. “FERMELL is not just an inn where you can stay, but we want it to be a place where you can experience the charm of this place and feel a connection with the area.” A vacant house becomes a place where people gather. Slowly, like fermentation, a “new form of regional regeneration”, in which the town and its people resonate, is being nurtured here in
Kitahiroshima Town.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-a4490aff3352e762fbececa510686ca1-3000×2000.jpg Dining & kitchen
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-367f4ff3aa0821a1ab227b8346ea65ff-2064×1376.jpg Wood stove
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-74c0eb6723379cdf3ce21bbae4edabae-826×1238.jpg Fermentation room (pantry)
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-fe3babaf47c53864d72d2b0a5ee285a4-816×1224.jpg Entrance
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-1d2c25a0faaeaeb9f75a5ae3878bb52a-3000×2000.jpg Optional/Blissful earthen pot rice trio
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-447ffa169ffc60feb9eb0adc6e69f8f1-3000×2000.jpg Option/Soba making live & experience
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-0dc1e5b16d5f1e30db7ea867888747b8-1039×693.jpg Mysterious bath with a view of Mt. Yongzu Crowdfunding success
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-349a58c7015d6fd9ef8171ff2ddb71fa-2274×1238.png Prior to opening, FERMELL conducted crowdfunding and received a lot of support. Number of supporters: 171 people Total amount: 3,621,000 yen Supporters received a return with accommodation reservations and a special “Liand Bagel” set.
https://prcdn.freetls.fastly.net/release_image/150106/3/150106-3-b29e2bf9dacecd7b25a4b1c756657c38-800×800.jpg Company profile Company name: yuone Store name: Liand bagel / FERMELL Head office location: Kitahiroshima-cho, Yamagata-gun, Hiroshima Prefecture Established: 2013 Representative: Yuichi Ikeda URL: https://fermell.yuone.net/ Business details: Inn management business / confectionery manufacturing industry / apparel manufacturing and retailing