Developed by Shikoku Aquarium Co., Ltd. “Sakana Karuta Exhibition” will be held, with an expanded display of 60 types of “Sakana Karuta” that reproduce the sparkling fish scales and fish scales.

[Shikoku Aquarium Development Co., Ltd.] “Sakana Karuta Exhibition” held with an expanded display of 60 types of “Sakana Karuta” that reproduce the sparkling fish scales and scales ​
Shikoku Aquarium Development Co., Ltd. Press release: March 22, 2025 “Sakana Karuta Exhibition” will be held, with an expanded display of 60 types of “Sakana Karuta” that reproduce the sparkling fish scales and scales of fish. Period: 2025/3/20 (Thu./Holiday) – 6/29 (Sun.) Shikoku Aquarium (location: Kagawa Prefecture) will be holding a collaboration project with Chiba Printing Co., Ltd. (Representative Director and President: Mitsuo Yanagawa, location: YM Print Tower, 25-5 Maruyama-cho, Shibuya-ku, Tokyo) from March 20, 2025 (Thursday, holiday).
https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-31d7084dd40096ffeaeaeebdafaab329-2835×1569.jpg As an aquarium located in Kagawa Prefecture, where the Setouchi Triennale (Setogei), a contemporary art festival, is held, we wanted to introduce living things from an art perspective, so we planned an exhibition of the artwork “Sakana Karuta” that focuses on scales. “Sakana Karuta” is a karuta game where you can guess which fish it is by just looking at the skin (patterns and colors) of the fish. The sparkle and colors of the fish are reproduced using special printing technology. This time, the “fish karuta” will be enlarged to about 4 times its size and displayed in various places in the museum. Image
URL: https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-09594cf26a38bb76de578ac0991daf31-3900×2600.jpg What color are the scales? What’s the shape? How did that happen? Please take a look at the “world of scales,” where you can feel the “beauty of form” and “beauty of functionality” that cannot be expressed only by “beautiful” and “pretty.” Fish karuta exhibition
https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-1ca0f7f8c883ee70b1cd7cf139c7a217-3900×2600.jpg Fish karuta exhibition
https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-82c51412ce3355b5bcb2e4726579dc09-1800×2700.jpg Check out what kind of fish scales are there Period: Thursday, March 20, 2025 (holiday) to Sunday, June 29, 2025 Location: 1st and 2nd floors of the main building, near the slope next to the large aquarium Exhibition content: 60 pieces, A3 size Cooperation: GAMOTTO Lab. (Chiba Printing Co., Ltd.) Introduction to fish karuta It is a karuta game where you can guess which fish it is based on the pattern and color of the fish’s skin. Special printing techniques have been used to recreate the glittering effect of the fish’s skin as it reflects light, as well as the feel of the scales.Not only can you enjoy looking at them, you can also touch them with your eyes closed or play with them by floating them in the water.
https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-51aacf49c34b8839c6bd6b63ca437d6f-500×313.jpg Sales location: 2nd floor of the main building, Ryugu no Banquet Product list (displayed price includes consumption tax): Fish Karuta (set of 24) 3,960 yen Fish Karuta Freshwater fish (set of 24) 3,960 yen Legendary Fish 1,320 yen Sea Fish 1,320 yen Cherry blossoms 1,650 yen Sakanokaruta plus goldfish Aoi 1,650 yen Awards: ・2021 Tokyo Business Design Award Grand Prize ・2022 GOOD DESIGN AWARD BEST100 Good Focus Award “Technology/Traditional Design” ・2023 Kids Design Award ・2024 iF DESIGN AWARD Baby Kids Category ・2024 Good Toy
Multigenerational Exchange Award ・2024 DFA Design for Asia Awards Bronze Message from GAMOTTO Lab. In this special exhibition, we will be exhibiting a large version of “Karuta,” which is a characteristic of “Sakana Karuta,” which uses a special printing technique to reproduce the skin of a fish. The fish’s patterns, bright colors, and even the unevenness of the scales, which you can’t usually see, are expressed with a realistic texture that makes you feel like you’re touching a real fish. Please take a close look at the “fish cards” on display and enjoy the “world of scales.” Brand introduction: GAMOTTO Lab. This is a brand operated by Chiba Printing Co., Ltd. based in Shibuya. We plan, manufacture and sell products specializing in printing and paper products. The name comes from a combination of “gamut” and “〇〇 is more〇〇.” We launched this brand with the motto “If printing becomes more fun,” and our desire to provide products that make life a little richer. Utilizing the printing know-how we have cultivated since our founding, we strive to create products that will please our customers, with the aim of letting them experience the fun of print processing and the wonders of paper and printing. Shikoku Aquarium Business Overview This aquarium opened in 2020 in Utazu Town, Kagawa Prefecture, located at the foot of Seto Ohashi Bridge and the gateway to Shikoku. Approximately 400 species of living creatures are exhibited under the theme of “Shikoku Aquascape”, and in addition to exhibiting living creatures, the culture of Shikoku and the
environment of the people who live there are also expressed in the aquarium. There are various ways to enjoy the aquarium depending on the time of day and season, and those living in Shikoku can rediscover the richness of Shikoku’s water scenery, while those living outside of Shikoku will want to visit the aquarium.
https://prcdn.freetls.fastly.net/release_image/98767/119/98767-119-13a03348cec88a4ce7237967feef7801-1265×657.jpg Location: 4 Hama Ichiban-cho, Utazu-cho, Ayaka-gun, Kagawa Normal business hours: 9:00-18:00 *Last entry is 17:30 GW (2025/5/3-5/5) Business hours: 9:00-21:00 *Last entry is 20:30 Admission fee: 2,400 yen for adults (high school students, 16 years old and older), 1,300 yen for elementary and middle school students, 600 yen for infants (3 years old and older), free for children under 3 years old *Prices will be revised from April 1, 2025 Adults 2,600 yen, elementary and junior high school students 1,400 yen, infants 700 yen Access: Approximately 1 km (approximately 12 minutes walk) from JR Utazu Station,
approximately 10 minutes from Sakaide I.C or Sakaide Kita I.C TEL: 0877-49-4590 Website: https://shikoku-aquarium.jp/