[D & Department Co., Ltd.] d design travel Shimane, a guidebook that introduces the individuality and uniqueness of Shimane Prefecture from a design perspective, is now on sale nationwide. Related projects have also begun!
Dand Department Co., Ltd. Press release: March 20, 2025 The latest edition of a guidebook that guides you through the uniqueness and uniqueness of a region from a design perspective d design travel Shimane issue will be released nationwide on Friday, April 18th At Shibuya Hikarie in Tokyo, there will be plenty of events to see, buy, eat, and experience the “Shimane-ness” starting from March 20th (Thursday)! The “Shimane issue” of “d design travel”, a travel guide book series produced by D& DEPARTMENT PROJECT (trade name: D&D Department Co., Ltd.) that features tourism in 47
prefectures with the editorial theme of “long life design
(long-lasting individuality of a place)” will be released nationwide on Friday, April 18, 2025. To commemorate the publication, from March 20th (Thursday), we will be holding a related project at Shibuya Hikarie in Tokyo, where you can enjoy the book in three dimensions, including an exhibition, a talk show where the editorial department welcomes people from the published places as guests, and an event where you can taste local food.We will convey the uniqueness of Shimane Prefecture through various experiences.
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-bf168ac43f5b184470486d72246fb1c0-3900×3900.jpg d design travel SHIMANE The finest daily life that lives in the shadows. Shimane Prefecture, which has been ridiculed as “Japan’s best countryside,” is a thing of the past, and that negative has now turned into a positive. Shimane Prefecture is in the shadows, and I think that’s really good. The amount of things that come in from the outside is minimal, and there is almost nothing that goes out from the inside. Precisely because it was closed off, a unique history and culture were born, and the unique temperament and spirit of Shimane Prefecture was nurtured, and has been carefully preserved. Cover Ceramic board “Chicken” by Kenji Funaki (1927-2015) When we think of Shimane, everyone says in unison that it is a place associated with folk crafts. However, in Shimane, where I actually traveled, many of the old things remain, and the people of Shimane have carefully protected them. It just seems like that was it. Kenji Funaki’s work has a desire to spread its wings from Shimane to the world, and with his “Kimachi glaze” and “slipware” that were directly inherited by Bernard Leach, it seemed like he was expressing “the culture and climate surrounding folk crafts” on a single ceramic plate. It is the very scenery of Shimane, where I lived for two months, and I feel that it has a “Shimane-esque” design, similar to the “Sekishu tiles” that are dyed with the same Kimachi glaze. “d design travel”
editor-in-chief Hideto Jindo Overview of “d design travel SHIMANE” List price: 2,900 yen (3,190 yen including tax) Publisher:
D&DEPARTMENT PROJECT Release date: April 18, 2025 (Friday) *D&DEPARTMENT from 3/13 (Thursday) Pre-orders will begin on the website, and pre-sales will begin sequentially at d47 and
D&DEPARTMENT stores from March 20th (Thursday). Format: B5 format, 192 pages, full color, written in both Japanese and English Sales locations: Bookstores, lifestyle shops, museum shops, Amazon, D&DEPARTMENT stores nationwide Shimane issue special page How to make and enjoy “d design travel SHIMANE” 1.Editing style with general participation by local residents and travel/design enthusiasts In November 2024, we will hold a public editorial conference-style workshop in Shimane Prefecture with 30 participants who have gathered through open recruitment to discuss “Shimane-ness” and list candidate locations for coverage. After that, we continued to share the production process on social media, receiving real-time information from both inside and outside the prefecture.
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-c2fd7abc795b4a001b95f9f803a2c7fa-1000×625.jpg Workshop held in November 2024 (BIOTOUP STUDIO, Matsue City) 2. Undercover interview experience as a traveler For about two months starting in November 2024, the editor-in-chief will live in the area, visiting more than 200 locations, traveling around the prefecture as if he were living there, and selecting only those that he has experienced and was moved by. After being selected, I applied for an interview for the first time.
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-d7ea9d76989740e97c7025c93a55142c-1000×750.jpg 3. Shimane-go that you must experience Mainly located at d47 in Shibuya Hikarie, Tokyo, we will be holding exhibitions, talk events, and a variety of other projects that go beyond just this book.
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-2b820c7a8846a9b4c6837a13aad7f0bc-3900×2924.jpg Exhibition at Shibuya Hikarie d47 MUSEUM｜d design travel SHIMANE EXHIBITION
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-c7bdeb4912fc14ffa2e6f47308ded9f2-1000×1000.jpg “Shimane set meal” developed in conjunction with this magazine. Served at Shibuya Hikarie d47 Shokudo. photo by Yuji Yamazaki d design travel editing, 7 ways of thinking 1. Be sure to use it at your own expense first. Actually stay there, eat there, buy something, and check it out. 2. Don’t pick up anything that doesn’t move you. Write honestly and in your own words. 3. Even if there are problems, if the work is great, point out the problems and recommend it. 4. Checking the interviewee’s manuscript should be limited to fact-checking only. 5. From the perspective of long-life design, focus only on things that will last for a long time. 6. Do not use special lenses to exaggerate your photography. Photographing things as they are. 7. Continue to maintain contact with the places and people featured in the article even after publication. Five ways to think about selecting interview subjects 1. Things that are typical of the area. 2. Conveying important messages from the area. 3. What the local people are doing. 4. Affordable price. 5. The design must be ingenious. Main content: d mark review The biggest highlight of “d design travel”. We carefully select up to four locations in each of six categories: tourism, restaurants, shopping, cafes, lodging, and people, and list long-life spots and initiatives that represent the area. [Tourism] Tourist spots that give you a sense of the local character, have a message, and have been around for a long time. 1. Shimane Prefectural Arts and Culture Center Grantois (Masuda City) 2. Izumo Folk Crafts Museum (Izumo City) 3. Hamada City World Children’s Museum (Hamada City) 4. Tsuwano Town Mitsumasa Yasuno Art Museum (Tsuwano Town)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-48d12d4f2dc952cea0f0e3ead10ee40e-823×588.png [Restaurant] A restaurant that uses local ingredients and is made by local people, and is not only delicious but also has a sense of design. 5. Noborido (Izumo City) 6. Hime no Soba Yukari-an (Okuizumo Town) 7. Food (Tsuwano Town)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-acff5afc1d7d49e1edecf03ef3853b3e-814×581.png [Shopping] A store where you can purchase souvenirs that make use of the characteristics of the region. 8.Izushigama (Izumo City) 9.objects (Matsue City) 10. Straw Seed Store SHIKINOKA (Tsuwano Town) Image
URL: https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-e70e70322931dd3ae8856fdd02df61a5-815×582.png [Cafe] Locally-style cafes and bars run by owners with messages they want to convey. 11. Mountain Station Sanbe (Ota City) 12. Iwami Ginzan Ginzan Library that makes the town fun (Ota City) 13.Sailing Coffee (Oki District) 14. Coffeekan Hubei store (Matsue City)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-176592d6f9a1f38b55d17a4fd6211a89-814×579.png 【Accommodation】Hotels and inns with reasonable prices and architecture and services that allow you to experience the uniqueness of the area. 15. Living accommodation Tago Abe family (Ota City) 16.MASCOS HOTEL (Masuda City) 17.Entô (Oki District)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-436e6a88e3b1618e6399c4542e14648a-813×579.png [Person] A person who is a key person in the local community and actively engages in activities that lead to cultural creation and regional revitalization. 18. Taku Fukumori (sog) 19. Tomi Matsuba (Iwami Ginzan Gungendo) 20. Director Hongsho (Masuda Kobo/Mascos) 21. Manami Tamaki (Tsuwano Town Bunka Creation Center)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-366080f070a081dc7349eb46666bf46c-814×581.png • Feature article example ・Learn from activities typical of Shimane Prefecture – What is “lifestyle tourism”? The lifestyle brand “Iwami Ginzan Gungendo” has now expanded its main branch offices nationwide. The town where the main store is located is the Iwami Ginzan Silver Mine Ruins, which has been selected as a UNESCO World Heritage Site. I lived in this “world heritage site” for about two months during the reporting period. It may sound nice to say that, but what I
experienced there was simply a normal “life typical of the place”. Why does this town remain so beautiful without being turned into a tourist destination? We learned about the future of tourism, such as “renovating old folk houses” and “studying abroad at nursery schools.” ・The person who created Shimane Prefecture’s “character” – Matsue no Herun Yakumo Koizumi, known as the author of “Kaidan”. His real name is Patrick Lafcadio Hearn. Born in Greece, he developed a strong interest in Japan after encountering Japanese culture at an expo in the United States and reading the English translation of the Kojiki, and came to Japan at the age of 39. NHK’s 2025 TV drama series “Bakebake” is based on Yakumo Koizumi’s wife, Setsu Koizumi, who is a person of the moment. What is the “Matsue-ness” seen from the life of Yakumo Koizumi? Newly written by Nozomi Inoue, a writer unique to Shimane Prefecture, whose family home is a shrine. ・Traditional performing art unique to Shimane Prefecture – Easy-to-understand Iwami Kagura Iwami Kagura is a traditional performing art unique to Shimane Prefecture, where gods and demons dance dynamically to the melancholy sound of flutes and up-tempo drum music, based on Japanese mythology passed down through the Kojiki and Nihon Shoki. Nationwide, when people think of Kagura, they tend to think of it as sacred and awe-inspiring, but “Iwami Kagura” is unexpectedly “everyday, traditional entertainment.” We will also introduce performances featuring many gods associated with Shimane Prefecture, including Okuninushi, the deity enshrined at Izumo Taisha Shrine. Be sure to prepare and enjoy the unique culture of Shimane to the fullest! • Serialization ・Naoto Fukasawa (product designer) / I want to hear the designer’s slow pace No. 54 “Home appliances that have finally become normal” ・Takagi Takagi (owner of Kougei Fuuka) / 47 prefectures’ “Folk Crafts” 25th, Shimane Prefecture “Imayori Nakini” ・Daisaburo Sakamoto (Yamabushi) / Long-life festivals in 47 prefectures 26th Shimane Prefecture “Festivals, Mountains and Iron” In addition, there are about 70 places featured, such as “Shimane Usual” which introduces the unique customs found by the editorial department that are commonplace in the area, the unique food culture of the prefecture that we felt from developing “Shimane Teishoku”, and the “Editor’s Diary” which describes the uniqueness of the region as seen and experienced during our stay there. We convey “Shimane-ness” from various perspectives. Linked project: A project where you can enjoy the Shimane train in three dimensions will be held at Shibuya Hikarie in Tokyo, and we will convey the uniqueness of Shimane Prefecture through various experiences. 1. “d design travel SHIMANE EXHIBITION” is an exhibition that expresses this book in three dimensions Image
URL: https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-2533840edff99b74edec21a5ee5026ad-3200×1600.jpg The editorial department thoroughly researched the “characteristics of the area” and recreated it by displaying work tools, equipment, decorations, etc. that are actually used locally, and conveys the charm of the area in a three-dimensional way that cannot be seen in the magazine alone. For example, the Shimane Prefectural Arts and Culture Center, a magnificent art base representing Shimane
Prefecture, From “Grantowa”, a part of the wall made of stone tiles, which is an icon of the building. In Shimane Prefecture, which is said to be a place associated with folk crafts, you can find Iwami-yaki jars from the Izumo Folk Crafts Museum, where you can learn about the history and present of folk crafts in Shimane Prefecture. Gungendo, the lifestyle brand that made Iwami Ginzan famous throughout the country, will be exhibiting products such as Omori’s vegetable dyeing series. Through the unique design of the many exhibits that seem to have jumped out from the pages of the magazine, the editorial department will give you a sense of the “present-day Shimane” that you have walked, seen, heard, learned, and eaten, rediscovering its charm, and creating an opportunity to actually travel to Shimane Prefecture. In addition to pre-selling the “Shimane-go” at the museum shop in the venue prior to its nationwide release, we will also be holding a “Shimane Bussan MARKET” where we will introduce and sell Shimane Prefecture’s proud souvenirs selected by d47 MUSEUM, including Shimane Prefecture souvenirs that the magazine’s editorial department came across through interviews and would like to recommend.
Approximately 200 items will be gathered together in one place, including tableware, washi paper, and indigo-dyed products made from handicrafts that are rooted in each region of the prefecture, unique products made from leftover materials from Iwami Kagura, clams from Lake Shinji, and delicious souvenirs such as sweets and alcohol made with plenty of local ingredients. Together with the new “Shimane Set Meal” menu offered at the attached d47 cafeteria, this is a project where you can experience the charm of Shimane through your five senses as you read books, see exhibits, pick up products, and eat local cuisine. Name: d design travel SHIMANE EXHIBITION Date: Thursday, March 20, 2025 – Sunday, June 29, 2025, 12:00-20:00 (Admission until 19:30) *Closed on June 10th and 11th only Venue: d47 MUSEUM Museum) Shibuya Hikarie 8th floor, 2-21-1 Shibuya, Shibuya-ku, Tokyo Admission fee Donation format (venue reception) Inquiries Phone 03-6427-2301 (d47 MUSEUM) Sponsored by D&DEPARTMENT PROJECT Special sponsors Tokyu Corporation, Creative Space 8/ Exhibition official website 2. New original menu “Shimane Set Meal” packed with local flavors is now available
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-34a7187887c307a0a2a7895b4238385c-1000×1000.jpg “Shimane set meal” developed in conjunction with this magazine. Served at Shibuya Hikarie d47 Shokudo. photo by Yuji Yamazaki For a limited time only, the chefs of d47 Shokudo have traveled around Shimane Prefecture, sampled local specialties and traditional dishes, and developed them by interviewing producers. Shimane Prefecture, which faces the Sea of Japan and stretches from east to west, is rich in food. At d47 Shokudo, you can enjoy the “Shimane Teishoku”, which is mainly made with Watanabe Suisan’s dried inshore fish caught off the coast of San’in, whale rice, clam soup from Lake Shinji, stir-fried arame from Oki Island, red bean paste, and more. Offer period: Friday, March 7, 2025 – Thursday, July 3, 2025 Closed on Wednesdays, *Temporarily closed on June 10 Price: 2,450 yen (tax included) Location: d47 Shokudo (Shibuya Hikarie 8F) Telephone: 03-6427-2303 *Limited quantity each day. The period and contents may change depending on the purchasing situation. Shimane Set Meal Details 3. Talk show and eating party will be held on the same day at Shibuya Hikarie! “Shimane Festival” to experience “d design travel SHIMANE” We will create an opportunity for you to travel to Shimane Prefecture by allowing you to experience the uniqueness of Shimane that impressed our editorial staff from various perspectives. Date Saturday, March 22, 2025 14:30-17:00 Location COURT (Shibuya Hikarie 8F) Inquiry 03-6427-2301(d47)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-013e652704fafe385339e40e25ad7fa1-1000×500.jpg We will be holding a talk show to unravel the charms of Shimane and a Shimane Exhibition Museum tour led by the editor-in-chief, welcoming the people who are involved in manufacturing unique to the area introduced in the Shimane issue. Guests: Kosho Director (Masuda Kobo/Mascos), Taku Fukumori (sog), Manami Tamaki (Tsuwano Town and Bunka Creation Center), Shiho Tawara (Tawara Seed Store SHIKINOKA) Travel Show Details Date Saturday, March 22, 2025 18:00-20:30 Location d47 Shokudo (Shibuya Hikarie 8F) Inquiry: 03-6427-2303 (d47 cafeteria)
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-8f3ab25a2fa3273784c4dea69eb2b167-3900×2600.jpg A buffet-style party where stories that could not be contained in the Shimane set menu are told through a variety of dishes. Enjoy the unique flavors of Shimane. Shimane Tsuzuku wo Taterai
Details 4. “d47 Rakugo Society Shimane Prefecture” presenting creative local rakugo with the theme of Shimane Prefecture
https://prcdn.freetls.fastly.net/release_image/38840/25/38840-25-5475b35e193385aaf9098f4949e74ecc-1261×716.png d47 Rakugo-kai is a project to create 47 local rakugo stories in conjunction with “d design travel”. Rakugo performer Hanamori Yanagiya performs Shimane Rakugo originally written by scriptwriter Fujii Bronze in the style of “Contemporary Rakugo” while sitting on a chair in Western clothes and using modern language. “d Design Travel” publisher Kenmei Nagaoka and editor-in-chief Hideto Jindo will be the listeners, and in conjunction with an after-talk where they will tell the story behind the birth of Shimane Rakugo, this is a project where you can experience the charm of Shimane through laughter. Date Scheduled to be held in August 2025 (both Tokyo and Shimane) Location: 2-night limited performance at 2 locations in Tokyo (Shibuya Hikarie 8F COURT) and Shimane Prefecture Performances: 1 seat for classical rakugo, 1 seat for Shimane rakugo, after talk Cast: Yanagiya Hanamori, Fujii Bronze, Nagaoka Kenmei, Jindo Hideto • What is “d design travel” First published in 2009. Each issue begins with a public editorial meeting with local residents, followed by
approximately two months of on-site research. By organizing and disseminating the unique characteristics of each of the 47 prefectures through interviews in each issue and projects linked to Tokyo and the featured prefectures, we are developing this book as a book with functions not found in previous travel guides, providing an
opportunity to reconsider the creations unique to each region across Japan and becoming conscious of inheriting their values. Back number 1. Hokkaido, 2. Kagoshima, 3. Osaka, 4. Nagano, 5. Shizuoka, 6. Tochigi, 7. Yamanashi, 8. Tokyo, 9. Yamaguchi, 10. Okinawa, 11. Toyama, 12. Saga, 13. Fukuoka, 14. Yamagata, 15. Oita, 16. Kyoto, 17. Shiga, 18. Gifu, 19. Aichi, 20. Nara, 21. Saitama, 22. Gunma, 23. Chiba, 24. Iwate, 25. Kochi, 26. Kagawa, 27. Ehime, 28. Okayama, 29. Ibaraki, 30. Fukushima, 31. Mie, 32. Kanagawa, 33. Fukui, 34. Hiroshima *Kagoshima and Shizuoka published an expanded and revised version, and Tokyo published a revised version after the first edition. Toyama issue also publishes vol.2. *In July 2024, we will publish the first overseas special issue in the series, the Korea/Jeju issue. d design travel details • We conducted crowdfunding for “d design travel SHIMANE”. The essence of this series is not just to be a travel guide, but to “convey the images of companies and shops that are doing their best in the region” through travel, and to “call for the preservation of the “character” and “individuality” of the region. This is not just a means to raise funds, but to support long-life design and create a community with friends who are aiming in the same direction.We are recruiting people who need the activities of this book as supporters, and from November 1, 2024 to December 20, 2024, we received support from a total of 433 people for a total of 5,135,000 yen. Crowdfunding
Details
D&DEPARTMENT PROJECT A store style activity group founded in 2000 by designer Kenmei Nagaoka with the theme of “long life design.” We currently have 14 stores in Japan and overseas (Hokkaido, Fukushima, Saitama, Tokyo, Tokyo/Shibuya Hikarie, Toyama, Aichi, Mie, Kyoto, Kagoshima, Okinawa, South Korea/Seoul, South Korea/Jeju,
China/Huangsan). With one base in each of the 47 prefectures, we are discovering and introducing “long-lasting designs that are unique to each region” on a nationwide scale. “d design travel” was first published in 2009, and “d47 MUSEUM”, Japan’s first museum of design products from all 47 prefectures, was opened on the 8th floor of Shibuya Hikarie in 2012. In conjunction with the attached “d47 Design Travel Store” and “d47 Shokudo”, we have created a new style that conveys Japan in three dimensions. Through product sales, food and beverages, publishing, and tourism, we are conducting activities that redefine 47 aspects of Japan’s uniqueness.
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