Customer attraction strategy revealed from a survey of 161 people! What sites and services do guests use most when searching for vacation rentals?

[Customer attraction strategy revealed from a survey of 161 people! ]What sites and services do guests use most when searching for vacation rentals? ​
Uyama Resort Co., Ltd. Press release: November 27, 2024 [Customer attraction strategy revealed from a survey of 161 people! ]What sites and services do guests use most when searching for vacation rentals? Understanding the reality of the sites and services used by guests
https://prcdn.freetls.fastly.net/release_image/69314/31/69314-31-88f07cc1307ef09d790e975f09b8e0b0-960×540.png TABILMO, a vacation rental and cottage accommodation reservation site operated by Uyama Resort Co., Ltd. (Representative Director: Yasuhiro Uyama), headquartered in Shibuya-ku, Tokyo, offers a site for reservations for vacation rentals and cottages nationwide. We conducted a survey of 161 men and women in Japan about the sites they frequently use during the period from comparing accommodations to making reservations, and summarized their characteristics. ■Survey overview Target audience: Men and women who have stayed in a rented house Number of samples: 161 people Survey target area: Nationwide Survey method: Internet survey Survey implementation period: November 11, 2024 – November 18, 2024 ■Questionnaire results When comparing and considering rental facilities, select the sites and services that you use frequently. (Multiple answers possible)
https://prcdn.freetls.fastly.net/release_image/69314/31/69314-31-2968efa7ccbe20a1471edb0ad48680f6-1920×1080.jpg When comparing and considering facilities for renting a whole house, when we asked, “What kind of sites and services do you use?”, the most common answer was “map search,” followed by “search engine,” “Rakuten Travel,” “Jalan,” and “Jalan.” The official website of the facility. The overall percentages are as follows. Map search 25.9% Search engine 18.6% Rakuten Travel 12.4% Jalan 10.9% Official homepage 6.9% SNS 4.5% WEB article 3.2% Yahoo Travel 2.8% Airbnb 2.7% Ikkyu.com 2.7% Rurubu Travel 2.5% agoda 2.3% Booking.com 2.1% Travel agency 1.5% Relux 0.2% Please let us know which site/service you ended up booking.
https://prcdn.freetls.fastly.net/release_image/69314/31/69314-31-d6cab28daeadff7c8aad231435529602-1920×1080.jpg When asked about the site/service that ultimately led to the reservation, “Rakuten Travel” was the most popular answer. The overall percentages are as follows. Rakuten Travel 32.3% Official homepage of the facility 22.4% Jalan 21.1% Airbnb 5.6% Others 5.6% Ikkyu.com 3.7% agoda 2.5% Travel agency 2.5% Booking.com 1.9% Yahoo Travel 1.9% Rurubu Travel 0.6% ■Four elements that users value We have summarized the four elements that users place importance on based on survey responses. Point redemption/benefits ・You can receive discounts and benefits using coupons ・I am accumulating points from Rakuten, Jalan, etc. ・You can use the points you have saved Price ・Compare prices on multiple sites and choose the cheapest plan Site convenience ・Easy procedures and smooth reservations ・A wealth of information on accommodation facilities, making it easy to compare and consider ・I want to choose the site I usually use and avoid registering on a new site Reliability of information ・Reviews from guests are posted ・You can trust the content posted on major travel sites and official websites Rakuten Points, which are earned by using Rakuten Group services, are highly convenient and can be used not only for travel but also for all kinds of services necessary for daily life, which is why many people actively use Rakuten Travel. It is thought that. At the same time, users place importance on the site’s ease of use, reliability of posted content, and reviews, and it can be said that Rakuten Travel stands out from other OTA sites by meeting these needs. Probably. ■Summary First, we found that users not only browse “travel sites,” but also “SNS,” “search engines,” and “WEB articles,” to gather information about facilities. After that, they are likely to make a comparative study based on the “four important points when making a reservation” and decide which site to make a reservation on. Among these, “major travel sites” with high site convenience and point benefits, and “official websites” with highly reliable information are popular, but other reservation sites include “Airbnb” and “Booking.com.” By clarifying your company’s strengths and narrowing down your target audience, you may be able to establish a unique position. It seems important to implement specific measures based on the target region, competing sites, your company’s strengths, and the budget available for marketing. TABILMO press release article: https://tabilmo.com/tips/cottage-questionnaire-site/ ■What is TABILMO?
https://prcdn.freetls.fastly.net/release_image/69314/31/69314-31-4d7d64708999554ff12c932d882e7009-752×483.png TABILMO is an online accommodation reservation site operated by Uyama Resort Co., Ltd., headquartered in Ebisu, Tokyo. We list a large number of lodging facilities for rent throughout the country, including vacation rentals, cottages, villas, and private lodging facilities. A big advantage is that you can search based on a variety of criteria, such as vacation rentals with saunas, facilities where you can enjoy BBQ, pets allowed, facilities that can accommodate large groups, etc., making it easy to find the facility you are looking for. If you are looking for a vacation rental anywhere in the country, please use TABILMO. Take a look at TABILMO ​ If you would like to be featured, please contact us from the page below. Recruitment for facility listing: https://tabilmo.com/request ■Company profile Operating company: Uyama Resort Co., Ltd. Location: 5F Oak6 Building, 2-1-8 Ebisu Nishi, Shibuya-ku, Tokyo Representative: Yasuhiro Uyama Established: April 28, 2016 URL:
https://uyamaresort.com Business details: ・Operation of vacation rental reservation site TABILMO https://tabilmo.com/ ・Media management ・Management of vacation rentals ・Management of glamping site ・Operation of BBQ facilities https://hare-park.com/ ・Sauna sales business https://uyamaresort.com/sasasa/ ・House rental management agency service “Besokashi” https://uyamaresort.com/besokashi/