Collaboration exhibition atoa x fish karuta An expanded display of 60 types of “fish karuta” that are reproduced with special printing, even the unevenness of the scales

Collaboration exhibition [atoa x fish karuta] Expanded display of 60 types of “fish karuta” that are reproduced with special printing, even the unevenness of the scales ​
Aquament Co., Ltd. Press release: November 20, 2024 Collaboration exhibition [atoa x fish karuta] An expanded display of 60 types of “fish karuta” that are reproduced with special printing, even the unevenness of the scales Let’s experience the “world of scales” that is more than just looking at it! Special project!! We will also hold a “karuta showdown” with the zookeeper
https://prcdn.freetls.fastly.net/release_image/84116/246/84116-246-accf0f5a5e3c2a3a6e37fe6098ea5fcf-586×837.jpg AQUALIUM We will be holding a collaboration project “Sakana Karuta Exhibition” with Mr. This exhibition will feature a 4x enlarged version of “Sakana Karuta,” which uses a special printing technology to realistically reproduce the glittering texture of fish and the unevenness of its scales. At MARINE NOTE, where you can feel the fluctuations of life in the sea, you will encounter the beautiful designs and sparkling colors of fish created by nature, and enjoy the “world of scales” as you gently touch them and carefully observe them. As a related event, we will hold a “fish karuta tournament” where you can compete against the zookeepers. Overview of the project “Sakana Karuta Exhibition” Exhibition name: Fish Karuta Exhibition Event period: December 6, 2024 (Friday) to January 26, 2025 (Sunday) Exhibition contents: A3 size 60 types Exhibition venue: 2nd floor MARINE NOTE Admission fee: Free *A separate admission fee is required. Organized by: AQUARIUM×ART atoa Cooperation: GAMOTTO Lab. ( Chiba Printing Co., Ltd.) Related event “ Fish Karuta Tournament” This is an event where customers can play “Sakana Karuta” against the zookeepers working at Atoa. Not only can you learn about the patterns and colors of fish through playing fish karuta, but you might also be able to hear some behind-the-scenes stories about the fish from the zookeeper you’re competing against! [Summary] Event date: December 8th (Sunday) and 15th (Sunday), 2024 January 12th (Sunday) and 13th (Monday/Holiday), 2025 Place: Atoa 2nd floor MARINE NOTE Event time: Starts at 15:00 every day
https://prcdn.freetls.fastly.net/release_image/84116/246/84116-246-46180f2fe4fd506e3e0001ce7ed0ce17-3900×2600.jpg Image of fish karuta implementation Introducing fish karuta It is a karuta game where you can guess which fish it is based on the pattern and color of the fish’s skin. A special printing technology is used to reproduce the glittering effect when the fish’s skin reflects light and the unevenness of the scales, and it is not only fun to look at, but also to touch with your eyes closed, or to play with by floating in the water. is also possible. Atoa, the third of the six volumes is on sale at the atoa LAB Shop on the 3rd floor. [Part 1] Fish Karuta (24 discs): 3,960 yen [Part 2] Fish Karuta Freshwater Fish Edition (24 discs): 3,960 yen [Part 3] Fish Karuta Plus Legendary Fish Edition (6-disc set): 1,320 yen
https://prcdn.freetls.fastly.net/release_image/84116/246/84116-246-c8f415541f7502818100bd8dd8265e2b-2560×1600.jpg Fish Karuta ○Award history ・2021 Tokyo Business Design Award Grand Prize ・2022 GOOD DESIGN AWARD BEST100 Good Focus Award
“Technology/Traditional Design” ・2023 Kids Design Award ・2024 iF DESIGN AWARD Baby Kids Category ・2024 Good Toy Multigenerational Exchange Award ・2024 DFA Design for Asia Awards Bronze Message from GAMOTTO Lab. “Atoa x Fish Karuta: Let’s dive into the world of scales!” In this special exhibition, we will be exhibiting an enlarged version of “Karuta,” which is a characteristic of “Sakana Karuta,” which uses a special printing technique to reproduce the skin of a fish. The fish’s patterns, bright colors, and even the unevenness of the scales, which you can’t usually see, are expressed with a realistic texture that makes you feel like you’re touching a real fish. Please take your time to carefully observe the “fish karuta” on display, touch it gently with your fingers, and enjoy the “world of scales.” Brand introduction GAMOTTO Lab. This is a brand operated by Chiba Printing Co., Ltd. based in Shibuya. We plan, manufacture and sell products specializing in printing and paper products. The name comes from a combination of “gamut” and “〇〇, 〇〇, more〇〇.” Our motto is “If printing becomes more fun,” and we hope to provide products that make life a little more enriching. We launched this brand with this in mind. Utilizing the printing know-how we have cultivated since our founding, we strive to create products that will please our customers, with the aim of letting them experience the fun of printing processing and the wonders of paper and printing. ・Location: 7-2 Shinminato-cho, Chuo-ku, Kobe, Hyogo 650-0041 ・Homepage: https://atoa-kobe.jp ・Admission fee: Adults (junior high school students and older) 2,600 yen, Elementary school students 1,500 yen, Infants (3 years old and older) 500 yen, Under 3 years old free *Business hours and prices may change depending on specific dates and reservations. *Tickets can be reserved and purchased from one month in advance of your visit. *There is no limit to how long you can stay after entering. Re-entry not allowed. Operating company: Aquament Co., Ltd.