Collaboration between three Kumamoto companies from different industries! Factelier x Kumamoto Hotel Castle’s “Original Sauna Hat” is born, supervised by Yurakusu, the western sauna mecca.
Factelier Press Release: August 25, 2025 To Members of the Press Collaboration between three Kumamoto companies from different industries has come to fruition! Factelier x Kumamoto Hotel Castle launch “Original Sauna Hat” under the supervision of Yurakusu, the western sauna mecca. Kumamoto Hotel Castle will begin selling accommodation plans with sauna hats and bathing tickets on August 25th.
https://prcdn.freetls.fastly.net/release_image/40106/213/40106-213-8deebbcf2e8434bcc6e162e7c9db9c52-1920×1281.jpg Factelier, a made-in-Japan factory-direct fashion brand (operated by Lifestyle Accent Co., Ltd., headquartered in Kumamoto City, CEO: Toshio Yamada), has collaborated with Kumamoto Hotel Castle Co., Ltd. (Chuo Ward, Kumamoto City, President and CEO: Daisuke Okuchi) to develop an original sauna hat for Kumamoto Hotel Castle, under the supervision of Yurakus (CEO: Yoshitaka Nishio), a sauna facility in Kumamoto Prefecture known by sauna enthusiasts as the “Holy Land of the West.” This product, produced at a long-established Imabari towel factory, will be available for purchase as part of a stay ticket bundle at Kumamoto Hotel Castle from August 25th.
https://prcdn.freetls.fastly.net/release_image/40106/213/40106-213-18e1923fa24266a6defe3cdc43f286bc-1000×1000.jpg To realize the aspirations of Yurakusu’s Nishio, Factelier teamed up with Watanabe Pile Textiles, a long-established factory founded in 1963 in Ehime Prefecture, famous for its Imabari towels. Made with towel fabric that boasts a soft texture and high absorbency, this sauna is designed for safe use by everyone from sauna beginners to enthusiasts. This towel is made from high-quality organically grown cotton and has a tightly woven fabric. The color is the natural color of undyed cotton.
https://prcdn.freetls.fastly.net/release_image/40106/213/40106-213-ede2bbe1f37122e656a0553a584c79a3-1000×1000.jpg The longer you use it, the more you can enjoy the natural elastic softness of cotton. ■ Something you can take home as a memento of your trip to Kumamoto, and also use in your daily life.
https://prcdn.freetls.fastly.net/release_image/40106/213/40106-213-938ea5ea295e55d4b0c7d1cc267e61b9-1000×1000.jpg “It’s washable over and over again, giving it a clean look, and the way it ages with washing is cool. Even I, who don’t usually wear sauna hats, love using it.” (Mr. Nishio, Yurakusu) In addition, Kumamoto Hotel Castle’s President Okuchi said that the project was driven by the idea of ”creating an item that can be taken home as a memento of the trip and also used in everyday life,” emphasizing that the product is a fusion of the knowledge of Yurakusu and Factelier. This initiative brings together Kumamoto’s leading hotel, a nationally renowned sauna facility, and the Kumamoto-based brand Factelier to create new tourism value by utilizing local resources. We will spread “sauna culture and Japanese craftsmanship” from Kumamoto to the rest of the country, providing tourists with a memento of their trip and local residents with a special item that will brighten their daily lives. ■Product overview ・Kumamoto Hotel Castle Accommodation Plan with Yurakus Bath Ticket ※Accommodation fee, Yurakus bath fee, and sauna hut fee included ・Price: From ¥15,000/person ・Release date: Monday, August 25, 2025 ・URL:
https://d-reserve.jp/GSEA002F01400/GSEA002A01?hotelCode=0000001891&pl=PL00050490
https://prcdn.freetls.fastly.net/release_image/40106/213/40106-213-42a69bc2f972274c49f6896864cb3e36-1000×666.jpg From left: Factelier CEO: Yamada, Kumamoto Hotel Castle CEO: Okuchi, Yurax CEO: Nishio ■ Factelier CEO: Toshio Yamada: Comment I grew up in Kumamoto City, and Kumamoto Hotel Castle has been a special place for my family since I was a child. It’s customary to always dine at the Castle for any celebratory occasions, and as Kumamoto’s most prestigious hotel, it’s a source of local pride, hosting members of the Imperial Family. We also collaborated with Yurakus, one of Japan’s leading sauna facilities, to develop and sell the “Totonoi Towel” during the COVID-19 pandemic in 2020, which was enjoyed by sauna enthusiasts across the country. Against this backdrop, this “triple collaboration” between Hotel Castle, Yurakusu, and us at Factelier has come to fruition. We are truly pleased to have been able to
participate in the manufacturing aspect. As an initiative originating in Kumamoto, we hope that this sauna hat will enrich the memories and daily lives of many people. ■Comment from Daisuke Okuchi, President and General Manager, Kumamoto Hotel Castle Co., Ltd. We recently planned a collaboration with Yurakus, one of Japan’s most beloved sauna and hot spring facilities, and as part of that project, we created an original sauna hat. Because this was a rare opportunity to work with Yurakus, we pursued the project with the idea of creating an item that customers could take home as a memento of their trip and also use in their daily lives. During our meetings, the topic of sauna hats came up, and President Nishio kindly agreed to oversee the project, leading to the project’s realization. President Nishio also introduced us to Factelier, who carefully provided suggestions on everything from the selection of materials to the feel and comfort of the hat. The resulting sauna hat features a soft, fluffy texture and a comfortable fit. We are delighted to be able to deliver this to our customers in a way that is unique to Kumamoto Hotel Castle,
incorporating the essence of Yurakus and Factelier’s sincere approach to craftsmanship. ■Comment from Yoshitaka Nishio, Representative Director of Yurakusu (Kyoei Kanko Co., Ltd.) I was asked to supervise the sauna hat for Hotel Castle, a hotel representing Kumamoto. After much deliberation and sudden enthusiasm, I decided to commission Factelier, a company with a track record of creating sauna hats for celebrities and turning them into hit products. I gave them three requests: a towel fabric that can be washed multiple times for a clean look, a trustworthy design that even sauna hat beginners can wear with confidence, and a cool, aged look after washing. Everything was exactly as I requested, and I’m very happy. As an added bonus, the Hotel Castle logo gives the hat a sense of long-establishedness, further enhancing its aura. I’ll admit it, I don’t usually wear sauna hats, but I’ve been wearing this one. I personally like it because it doesn’t feel like it’s just jumping on the trend. I encourage you to try it out and see for yourself. ■About Factoryier Factelier is a Made in Japan factory-direct fashion brand founded in 2012. By partnering directly with Japanese apparel factories that work with global brands, bypassing the middleman, Factelier develops first-class, meticulously crafted “exquisite products to talk about.” We deliver high-quality items to our customers at fair prices. We also have a system in place to return a fair profit to our factories. Based on online sales, we have established specialty fitting shops in Ginza and Kumamoto, and are working to create a global brand from Japan. While the percentage of domestically produced apparel has plummeted to the single digits, Factelier’s unique approach, focusing on Japanese factories, has been featured in various media outlets, including TV Tokyo’s “Cambrian Palace” and “Gaia no Yoake.” https://factelier.com/aboutus/ ■Factelier Operating Company Overview Company Name: Lifestyle Accent Co., Ltd. Representative: Representative Director Toshio Yamada Headquarters: 4-7 Tetorihonmachi, Chuo-ku, Kumamoto City, Kumamoto Prefecture Try-on only stores: Factelier Ginza Store and Kumamoto Main Store HP: https://factelier.com/ For more information about this release
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