Canon MJ press release (2024.11.22) canon mj Implemented a project to disseminate the appeal of “Japan Heritage” certified by the Agency for Cultural Affairs through cross-media. Disseminated the stories of 104 Japanese heritage sites nationwide through video both domestically and internationally. Canon Marketing Japan Inc. (President: Masachika Adachi, hereinafter referred to as Canon MJ) has been commissioned by the Agency for Cultural Affairs to carry out a project to communicate the appeal of Japanese heritage sites using cross-media. On the official SNS of the Agency for Cultural Affairs, 104 Japanese Heritage stories will be posted as short videos titled “Everyday Japanese Heritage,” and influencers will cover and disseminate information about Japanese Heritage. For overseas audiences, we will disseminate cultural stories in beautiful, immersive visuals through the Agency for Cultural Affairs’ official YouTube channel “bunkachannel” and online advertisements. Utilizing a variety of media, we will spread awareness of Japanese heritage, arouse interest and understanding, lead to action, and disseminate each story both domestically and internationally.
https://prcdn.freetls.fastly.net/release_image/13943/1204/13943-1204-e3d1cee90e8ba02293b840a57dd01b1f-2000×1195.png Everyday Japan Heritage Logo
https://prcdn.freetls.fastly.net/release_image/13943/1204/13943-1204-c3de73643d7b59a5530ba7dd7c4ad52d-1366×804.jpg PR video for overseas markets
https://prcdn.freetls.fastly.net/release_image/13943/1204/13943-1204-dc2d0f2138f79af4b537c2a2a48b5d74-1069×1481.png Social media communication by Takuji Izawa The Agency for Cultural Affairs certifies stories that tell the culture and traditions of Japan, including the historical charm and characteristics of the region, as “Japan Heritage.” Certification began in 2015, and currently 104 Japan Heritage Sites have been certified nationwide. Canon MJ participates in the Japan Heritage Official
Partnership and promotes understanding of cultural resources and supports regional revitalization by disseminating the appeal of Japan Heritage both domestically and internationally. By being commissioned by the Agency for Cultural Affairs for the project “Project to disseminate the attractiveness of Japanese heritage sites using cross-media,” we will further expand awareness and arouse interest in Japanese heritage sites, contributing to regional revitalization. This project will disseminate the appeal of Japanese heritage sites in a multifaceted manner through a variety of media, including the Agency for Cultural Affairs’ official SNS, transportation advertisements, and social media posts by influencers. We will disseminate the stories of each Japanese Heritage site domestically and internationally in order to raise awareness of Japanese Heritage, arouse interest and understanding, and lead to action. For “Everyday Japanese Heritage,” 104 vertical short videos that allow you to relive each story will be posted sequentially on the Agency for Cultural Affairs’ official SNS*1 from October 25th, and in the transportation advertisement, Takuji Izawa, representative of QuizKnock Co., Ltd. , and is being rolled out nationwide. In addition, multiple influencers, including Takuji Izawa, will produce and disseminate videos covering the appeal of Japanese heritage sites. In addition, in the overseas promotional video*2, based on the concept of capturing a moment in time of cultural assets and landscapes with a long history, the cultural stories of Japanese heritage sites shot with Canon mirrorless cameras and CINEMA EOS will be presented in a realistic manner. We will send out images with a certain visual beauty. To date, Canon MJ has built an experiential video space for the Mozu Burial Mounds Visitor Center in Sakai City, Osaka Prefecture, promoted traditional performing arts in the Japanese festival exploration project “Matsurito,” and promoted the appeal of the “Tohoku Kizuna Festival.” We have supported the use of video to communicate the appeal of various parts of Japan, including the production of high-quality promotional videos. By leveraging the knowledge of video content production cultivated through this project and our network with diverse creators, we will contribute to the revitalization of various parts of the country by widely communicating the diverse charms of the region through the power of video. Masu. *1. YouTube: Agency for Cultural Affairs official channel
https://www.youtube.com/c/bunkachannel X: Japan Heritage [Official] https://x.com/jp_heritage_go Instagram: Japan Heritage [Official] https://www.instagram.com/jp_heritage_go/ *2. “Travel through Our History” video:
(Oyama) https://youtu.be/xExdT41Yi3g , (Izumo) https://youtu.be/tgeCCvS4y4k 1) Everyday Japanese Heritage ・Contents Produced videos of 104 Japanese heritage sites nationwide and posted vertical short videos of approximately 60 seconds on the official SNS of the Agency for Cultural Affairs. I am drafting it. It can be easily viewed on smartphones and is familiar to a wide range of generations, including young people.
By disseminating vertical short videos, we will make watching Japanese heritage stories a habit and also Let’s relive what kind of experiences you can have when you go to a Japanese heritage site and make discoveries from the story.
・Submission start date Friday, October 25, 2024 (scheduled to be updated until early February 2025) ・Posting location X: Japan Heritage [Official] (
https://x.com/jp_heritage_go )
Instagram: Japan Heritage [Official] ( https://www.instagram.com/jp_heritage_go/ ) YouTube: Agency for Cultural Affairs official channel (
https://www.youtube.com/c/bunkachannel ) ・Canon cooperation equipment Vlog camera “PowerShot V10” 2) Collaboration video production with influencers ・Contents A special video was created in
collaboration with 4 celebrities and influencers and will be released on November 22, 2024. It will be released sequentially from (Friday). Takuji Izawa,
representative of QuizKnock Inc. and also QuizKnoc
k’s Shunki Sugai and others, this was a local program from Hokkaido that became a national hit. Tadahisa Fujimura, director of “Wednesday Doso”, is an influencer with a total of 300,000 followers.
A special event in which the Ribon couple visit different Japanese heritage sites and introduce them from their own unique perspectives.
By creating and posting pictures, we aim to expand awareness of the story of Japanese heritage. ・Posting schedule ・11/22 (Fri) Takuji
Izawa Instagram (@added_tax) Reel post
Japanese heritage sites to be introduced: #005 “Wakasa’s cultural heritage group that connects the sea and the capital – Mishoku no Wakasa and the Sabakaido” (Fukui Prefecture) ・12/6 (Friday) Riribon couple Instagram (Japan’s most leisurely couple [Riribon couple] @riribon_fufu) Reel post (planned) Japanese heritage to be introduced: #042 “Shinobi no Sato Iga/Koka ─ In search of real ninjas─” (Mie Prefecture, Shiga Prefecture) ・1/10 (Friday) Tadahisa Fujimura Posted on YouTube (Fujiyan Ureshii’s Wednesday Dodesou TV @doudesou) (planned) Japanese heritage to be introduced: #059 “Inami, a wood sculpture museum born from a temple carpenter’s chisel” (Toyama Prefecture) ・Early February Shunki
Sugai Instagram (@sugai_shunki) Reel post (planned) 3) Promotional video for overseas markets “Travel through Our History” ・Contents A special creative program based on the concept of capturing a moment in time of a cultural property or landscape with a long history.
We will disseminate two Japanese heritage promotion videos for overseas that were produced by the team. A special team assembled for this video was in charge of filming. Emmy Awards, Cannula Aeons International Creativity Festival, ACC TOKYO CREATIVITY AWARDS, etc. ’s award-winning overseas staff come together to express Japanese heritage in an attractive way from a foreigner’s perspective. ・Submission start date Friday, November 22, 2024 ・Posting location YouTube: Agency for Cultural Affairs official channel “Travel through Our History” video
URL: (Oyama) https://youtu.be/xExdT41Yi3g ,
(Izumo) https://youtu.be/tgeCCvS4y4k ・Canon cooperation equipment Digital cinema camera “EOS C300 Mark III”, mirrorless camera “EOS R5” The Agency for Cultural Affairs certifies stories that tell Japanese culture and traditions through the historical charm and characteristics of a region as “Japan Heritage.” We support efforts to comprehensively utilize a variety of attractive tangible and intangible cultural assets that are essential to telling stories. The aim is not to add value to existing cultural properties or create new regulations for conservation, but to revitalize the region by utilizing and disseminating the heritage sites scattered throughout the region as “surfaces.” The purpose is to Agency for Cultural Affairs Japan Heritage Portal Site:
https://japan-heritage.bunka.go.jp/ja/ ・Contact information for the general public Canon Marketing Japan Inc. Local Government Project Promotion Office lop@canon-mj.co.jp
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