【Brand USA】With the 250th anniversary of the founding of the United States approaching next year, we are releasing information on new tourist facilities, hotels, and events that will open from this summer through 2026.
Brand USA Press release: May 30, 2025 [Brand USA] With the 250th anniversary of the founding of the United States of America coming up next year, we are releasing information on new tourist facilities, hotels, and events that will open between this summer and 2026.
https://prcdn.freetls.fastly.net/release_image/37694/49/37694-49-82138d7dd3029e26f725fe98430a1218-3900×2600.jpg Hotel del Coronado Sun Deck Next year, the United States will celebrate its 250th anniversary. To mark the occasion, new landmarks will be created and global events will be held one after another across the United States from this summer through early 2026. As the variety of travel styles becomes more widespread, from urban entertainment, cultural and historical experiences, sustainable hotel stays, and outdoor activities that allow you to enjoy the magnificent nature of the country, America’s official tourism promotion
information site, “GoUSA,” has released information on a carefully selected list of soon-to-open tourist facilities and noteworthy events for Japanese travelers. New hot spots are being born one after another, from “Atlantic Park” funded by Pharrell Williams to “MegaZip”, the longest zip line in the United States. In Virginia Beach, Virginia, a resort town where the Chesapeake Bay and the Atlantic Ocean meet, a large-scale mixed-use development called Atlantic Park, funded by the world-famous artist Pharrell Williams, who is also a native of Virginia, will open in July this year. This project, which has a total construction cost of approximately 47 billion yen, is attracting attention as a next-generation facility where music, sports, and culture can be enjoyed seamlessly. The first full-scale artificial surfing facility in the United States using “Wavegarden Cove” technology will be installed in Virginia Beach, an urban resort along the Atlantic Ocean. And this month, the longest zip line facility in the United States was newly opened in Pigeon Forge, Tennessee, which is located at the foot of the Great Smoky Mountains, adjacent to Virginia and known as a vacation spot rich in nature. The highlight attraction “Mega Zip” that appeared at the adventure park “Wild Side” where you can enjoy a variety of outdoor experiences that make use of the natural beauty of the Great Smoky Mountains starts at an altitude of about 750 meters and slides down a height difference of more than 300 meters in one go while gliding at a maximum speed of nearly 90 kilometers per hour. Sapulpa, Oklahoma, located west of Tennessee, is known as the “center of Route 66” because of its location along the historic Route 66. Route 66, which connects Chicago, Illinois and Los Angeles, California, and crosses the center of the United States, was established on November 11, 1926 and is one of the first national highways in the United States. It will celebrate its 100th anniversary in 2026. As anniversary celebrations and events are held across the United States, a new spot offering a glimpse into American car culture will open in Sapulpa, where vestiges of Route 66 still live on. The Heart of Route 66 Auto Museum exhibits a wide variety of classic and vintage cars and Route 66 memorabilia. Starting this June, the Model T Experience will allow visitors to experience driving the Ford Model T, a legendary car that symbolizes American car culture, while learning about its history and mechanics. A variety of hotels, from sustainable to unique, are opening across the US This year in the US, there has been a succession of new and renovated accommodation facilities, with hotels that place particular emphasis on sustainability attracting attention. A prime example of such an initiative is the LEED certification, which evaluates the
environmental performance of buildings. The Printing House, a hotel that has received this certification, will open in Nashville, Tennessee in June of this year. The hotel was redeveloped from a building that was once used as a printing factory, and features an architectural design that incorporates Nashville’s proud letterpress printing tradition and pays homage to the music poster culture. Across the United States, there are a growing number of cases in which historic, prestigious hotels have undergone major renovations and reopened with new appeal. One such example is the Waldorf Astoria New York, an iconic luxury hotel in Manhattan that reopened this spring after six years of renovation work. While retaining its elegant Art Deco design, the guest rooms, residences, and legendary public spaces have been completely renovated and the latest facilities and technology have been introduced, transforming the hotel into more comfortable and functional spaces. One of the oldest wooden buildings in the United States, Hotel Del Coronado, located in San Diego, California, was founded in 1888 and is a prestigious hotel designated as a National Historic Landmark of Victorian architecture. A large-scale renovation project that has been underway since 2018 is scheduled to be completed in June of this year, and the guest rooms, suites, and event spaces will be significantly renovated. The hotel also features Nobu del Coronado, the latest branch of the
world-renowned high-end Japanese restaurant brand Nobu, founded by chef Nobu Matsuhisa and actor Robert De Niro. The restaurant features a spacious dining space overlooking the Pacific Ocean and an all-weather terrace, as well as a gazebo-style bar and a dedicated sushi bar. The Michelin Guide has added new areas to its southern region, introducing gourmet spots that are popular across the United States The gourmet scene in the southern United States is undergoing a major evolution. This year, the Michelin Guide has expanded its coverage area to include regional cities and rural areas in Alabama, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee, including Atlanta. This brings global attention to the diverse and deep food culture of the American South. In downtown Portland, Oregon, the James Beard Public Market, named after the culinary master known as the “father of American cuisine,” is steadily moving forward toward its grand opening in September 2026. Part of the facility began operations at the beginning of this year and is already attracting the attention of local foodies. It is planned to be a huge food market that will bring together over 40 diverse stores, including a fish market, butcher shop, cheese shop, restaurants, cooking classes, and cookbook stores, and is expected to become a new landmark worthy of Portland, the food capital. The famous New Orleans bar Cure was chosen as the “Best Bar in America” by Food & Wine magazine in its 2025 Global Tastemaker Awards, and has also been ranked in North America’s 50 Best Bars for three consecutive years. The bar, which was renovated from a fire station more than 100 years old, offers a wide range of cocktails, from classic to innovative. On June 14th of this year, Cure will be holding a special event, “Cocktails of the World.” The event will see the bar’s mixologists recreate signature cocktails from award-winning bars in five cities around the world, demonstrating their craft and providing a chance to experience creativity and innovation whilst immersing oneself in global bar culture. Wellness and retreat experiences evolve across the U.S. Luxurious stay-based travel with the theme of restoring the mind and body continues to evolve across the U.S. In New York, Exhale(TM) opened its eighth location in the United States in March this year inside the Thompson Central Park Hotel in the heart of Manhattan. This facility, the second in New York City, offers a comprehensive well-being experience that combines high-quality spa treatments, energizing fitness classes, and world-class amenities, allowing guests to spend time balancing their mind and body in a sophisticated space. In New Mexico, a new wellness experience program called “The Heritage Retreat” will be launched this summer to celebrate the 20th anniversary of the founding of the locally-owned luxury hotel group Heritage Hotels & Resorts. The program encourages guests to heal their mind, body and soul through ritual sessions at the group’s four spa facilities (El Monte Sagrado, El Dorado Hotel & Spa, Inn & Spa at Loretto, and Hotel Chaco). La Valencia Hotel, a historic, prestigious hotel in San Diego,
California, is planning to open a new spa facility this summer ahead of its 100th anniversary in 2026. Located on a hill overlooking the La Jolla Bay Marine Reserve, the spa will have six treatment rooms for facials, massages, and body treatments, and will offer a variety of programs to enhance physical and mental recovery, such as sound healing, meditation, and Reiki. Museums and performing arts facilities that will attract art fans are opening one after another This year, new spots where you can experience art and culture that stimulates your intellectual curiosity will appear all over the United States. The Getty Villa Museum of Art in Los Angeles is scheduled to reopen on June 27th, allowing visitors to view masterpieces of ancient Greek and Roman art in an iconic seaside location. The museum building itself is a reproduction of an ancient Roman villa, allowing visitors to enjoy an immersive experience in which the artwork and the space are one. The Grand LA, a multi-purpose cultural facility located in downtown Los Angeles, is scheduled to open the world’s first museum
specializing in AI and digital art, Dataland, this fall. It was designed by renowned architect Frank Gehry and founded by media artist Refik Anadol. Through exhibits utilizing cutting-edge sensor and visualization technologies, it offers an immersive art experience that allows visitors to experience the theme of the fusion of human creativity and AI. Through a variety of content that stimulates the senses of sight, sound, and smell, visitors can experience with all five senses the possibilities of the future that art and technology will open up. In Columbus, Ohio, an experiential art facility called “Prototype: The Experimental Museum” will open during Labor Day Weekend in early September this year. The vast 2,800 square meter site will feature immersive kinetic art and VR experiences, allowing visitors to enjoy a unique museum experience that stimulates the five senses. This new facility, which combines art and technology, is attracting attention not only from local art fans but also from art fans both in Japan and abroad. International sporting events that attract the world’s attention will be held across the United States From this year through 2026, a series of world-class sporting events will be held across the United States. Leading the way is the FIFA Club World Cup 2025, which will be held for about a month from June 14th to July 13th this year. A record 32 teams will participate, with the world’s best club teams battling it out in 12 cities across the US. The opening match will be held at Hard Rock Stadium in Miami, Florida, and the final at MetLife Stadium in East Rutherford, New Jersey. Japanese fans will be eagerly watching the performance of Urawa Red Diamonds, who will be participating as Japan’s team. Next, on July 15th of this year, the MLB All-Star Game will be held at Truist Park in Cobb County, Georgia. It is expected that Japanese major leaguers, including Shohei Otani and Kodai Senga, will be selected, making this a major event that Japanese baseball fans cannot miss. The Battery Atlanta complex surrounding the venue is home to a variety of restaurants, shops, live music events, and more, making it a great place to relax before and after the game. You can experience a stadium experience unique to America, where the excitement of the game and the fun of walking around the city are combined. And in 2026, America’s largest sporting event, “Super Bowl 60,” will be held. The memorable 60th edition is scheduled to take place on February 8 at Levi’s Stadium in Santa Clara, California, and will be a match to decide the top of American football. There is also global interest in the announcement of the artists who will perform in the halftime show, which is a hot topic every year, and many related events are expected to be held in Santa Clara and the San Francisco Bay Area as “Super Bowl Week” just before the game. New routes and long-distance cruises expand the means of transportation within the United States On the West Coast, the “LAX/Metro Transit Center” is scheduled to open at Los Angeles International Airport in June of this year. Located at the intersection of Aviation Boulevard and 96th Street, the new station will be connected to the Metro K and C lines, and in the future will also be linked to the airport’s automated shuttle train (People Mover). New developments are also being seen in the railroad network in the southern United States. Amtrak’s new Mardi Gras service, which will begin operation this summer, will connect New Orleans, Louisiana, with Mobile, Alabama, and will also stop at Bay St. Louis, Gulfport, Biloxi, Pascagoula, and other cities on the Mississippi coast. In addition, it will be possible to connect with existing long-distance trains running between New Orleans, Memphis and Chicago on the same day, making rail travel more flexible and comfortable. It is attracting attention as an environmentally friendly means of transportation while enjoying sightseeing. Travelers looking for a luxurious long-distance trip should also pay attention to American Cruise Lines’ long-term cruises of over 50 days, which will be launched in 2026. To commemorate the 250th anniversary of the founding of the United States, the tours include “The Great United States,” which visits all the states from coast to coast; “Spring Across America,” which tours cherry blossom-filled Washington, D.C. and the culture of the Mississippi River basin; and “Great American Fall Foliage,” which allows visitors to enjoy the autumn leaves in New England and along the Great Lakes. All of these itineraries allow visitors to deeply experience the scenery, history, and culture of various parts of the United States. Special programs to mark the anniversary year at historical sites across the United States This year in the United States, tourist attractions and cultural facilities around the country are celebrating milestone years, and a variety of commemorative programs are being held to celebrate the history and individuality of the region. The world’s first “motel”, Milestone Motel, opened on December 12, 1925 in San Luis Obispo County on California’s Central Coast, and is celebrating its 100th anniversary. Milestone Motel closed in 1991, but it established the “motel” style, which provides affordable lodging for road tripping car travelers, and many motels still operate along major roads today. In recent years, motels that maintain a retro atmosphere while modernizing their interiors and facilities have been on the rise, drawing attention as stylish and comfortable lodging options. One example is the Pacific Motel in Cayucos, a small seaside town in San Luis Obispo County, California. Located along Highway 1, a popular road trip route near beautiful beaches and surfing spots, this motel is a renovated bungalow built in the 1920s, and features bright rooms with a white base and sophisticated interiors. Since reopening in 2022, it has become a popular choice for travelers as a place to stay while enjoying a retro atmosphere. The Hotel Californian, located in the popular Funk Zone area of Santa Barbara, California, will also celebrate its 100th anniversary in June this year. Opened in 1925, this hotel has been marked by many historical events since then, and is known for its unique beauty that combines Art Deco and Moroccan architecture, and is still highly popular today as a sophisticated boutique hotel. A special accommodation package to commemorate the 100th anniversary is available, with a variety of benefits, including welcome amenities upon arrival, in-house dinner, wine tasting, and a 60-minute custom spa treatment. Lexington, Kentucky, the “Horse Capital of the World,” also known as a breeding ground for racehorses such as the Kentucky Derby, was founded in 1775 and will celebrate its 250th anniversary in 2025. To mark the occasion, a diverse range of citizen-driven celebrations will be planned throughout the year, highlighting the city’s past, present and future with a diverse program of live music, food and arts festivals, plus celebrity talks. Commemorative events and new facilities opening in various places in preparation for 2026 In the United States, various initiatives are underway across the country, including historical commemorative events and the opening of new facilities, in preparation for the major milestone of the 250th anniversary of the founding of the country in 2026. The official “America 250” project will be held in all 50 states, and will be led by the federal government. A variety of commemorative events will be held across all 50 states, focusing on history, culture, and the path to the future. It will be a valuable opportunity to experience the origins of America through special exhibitions and participatory cultural programs. On July 4, 2026, New York City will host the “Sail Force 250,” a spectacular parade of more than 30 tall ships from all over the world, which is expected to attract approximately 6 million spectators. As such, from this summer onwards, a variety of tourism content has been appearing in various parts of the United States through anniversary celebrations, international events, and the opening of new facilities. Details will be released on the official Brand USA website from time to time. “We are always looking forward to seeing you in America with new discoveries and experiences. At this time of historic milestone, America will be a more exciting destination than ever before, with the birth of next-generation tourist facilities and holding international events. We are truly looking forward to seeing travelers around the world experience the “now” of America.” (Comment from Fred Dixon, President and CEO of Brand USA) • About Brand USA Brand USA, the official tourism promotion organization of the United States, was established as the first semi-official, semi-private, business entity in the United States under the Travel Promotion Act, with the aim of appealing America as a superior travel destination and communicating American tourism policies to travelers from abroad. Our organization aims to stimulate the US economy and improve the image of America around the world by increasing number of travelers visiting the US from overseas. Corporation for Travel Promotion in 2010 Founded as the American Travel Promotion Association, the public-private organization began operations in May 2011 and operates as a branded USA. A study by Oxford Economics found that due to marketing initiatives over the past 11 years, Brand USA has increased 8.7 million foreign tourists, an increase in consumption of approximately $28.8 billion (calculated at approximately $4.32 trillion yen per dollar = 150 yen conversion rate), creating more than 36,800 jobs each year, and an increase in federal, state and local tax revenue of $8.3 billion (approximately 1.245 trillion yen) with a total economic effect of approximately $63 billion (approximately 9.45 trillion yen), generating an economic return of $20 per dollar (150 yen). Details about this release *This email will be sent automatically, so please refrain from replying.
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