BEB5 Karuizawa Get tipsy and feel festive at the summer festival x fruit sour, aim and get the snacks! “BEB Fruit Sour Summer Festival 2025” will be held again this year

[BEB5 Karuizawa] Get tipsy and feel like a festival with the summer festival and fruit sour, aim and get the snacks! “BEB Fruit Sour Summer Festival 2025” will be held again this year ​
Hoshino Resort Press release: April 29, 2025 [BEB5 Karuizawa] Get tipsy and feel festive at the summer festival x fruit sour, aim and get the snacks! “BEB Fruit Sour Summer Festival 2025” will be held again this year ～This year, cotton candy sour and sparkler sour are new! For summer memories with everyone~
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-af276ca95744d47b7ef74f9bc48829dd-3900×2601.jpg BEB5 Karuizawa by Hoshino Resorts, which provides an experience of “more than an izakaya, but less than a trip, and a hotel where everyone can relax,” will hold the “BEB Fruit Sour Summer Festival 2025” from July 1st to August 31st, 2025, with a summer festival and fruit sour to get you tipsy and festive. In addition to unique sours using apple candy and cotton candy, there will also be playful food stalls offering things like “Fruit Ball Scooping” and “Otsumami Shooting” where you can enjoy tipping over cups. This is a special summer festival experience that you can enjoy with everyone in Karuizawa. Background In recent years, there has been a shift away from beer, especially among young people, and sours have become more popular instead. Especially among college students, there is a tendency to prefer alcoholic drinks with refreshing flavors made with fruit and non-alcoholic drinks. Therefore, BEB5 Karuizawa focused on this trend and planned the “BEB Fruit Sour Summer Festival 2025″ as a summer-like event that the younger generation can enjoy. (*) “” Features of “BEB Fruit Sour Summer Festival 2025” Feature 1: Enjoy a new sensation of sour with the combination of summer festival and fruit sour! 【Power Up】
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-8371e01fad6ed4cda84a92e5bc9609ed-3900×2601.jpg 4 types of summer festival sour In addition to the summer festival sours that were popular last year, such as “candy apple” and “chilled pineapple”, new sours with the image of “cotton candy” and “sparklers” will be introduced. For cotton candy sour, pour the sour over the top and let it dissolve in the glass. Sparkler Sour is a citrus-based sour with crackling candy and butterfly pea syrup is poured into it, which changes color and gives you the ephemeral feeling of sparklers. You’ll definitely want to toast with everyone at TAMARBA at night! Price: 700 yen (tax included)~ Feature 2: It’s like scooping a super ball!? “Fruit Ball Scooping Sour” where everyone can enjoy the festive mood
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-a775bb5bff80a776b9dea4803b6571b9-3900×2601.jpg “Fruit Ball Scooping Sour” to share and enjoy with everyone “Fruit Ball Scooping Sour” is an arrangement of Super Ball Scooping, with watermelon, melon, blueberries, etc. floating on top to look like large and small colorful Super Balls. While sitting around a sour filled with fruit, you can scoop a fruit ball at your target and share it with everyone! Price: 1,800 yen (tax included) Feature 3: Aim for snacks that go well with fruit sour at the “Otsumami Target” at the fun food stall and defeat them! 【NEW】
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-b859db27fecdc9f66452e81e58135f0a-3900×2601.jpg Aiming at the target in the cup with snack shooting “Otsumami Shooting” is now available to liven up the summer festival mood! You can enjoy using small, medium and large cups as targets and serve your favorite snacks in the tipped cups. There are several types of bite-sized snacks that go well with fruit sours. This is a new type of food stall where you can enjoy a special experience unique to summer festivals, combining the excitement of choosing a snack cup with target shooting and the refreshing taste of fruit sour! Price: 500 yen (tax included) Feature 4: Fruit wind chime photo spot now available!
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-a11bdcedd782c1612c2e5a898ce4a623-3900×2601.jpg Fruit wind chime photo spot in the courtyard A photo spot featuring wind chimes decorated with fruit will be set up in the courtyard of the public space “TAMARIBA.” BEB’s unique design incorporates fruit into wind chimes, a summer tradition, and the wind chimes lined up on the tower in the courtyard create a cool feeling with their clear tones and colorful colors. “BEB Fruit Sour Summer Festival 2025” Overview Period: June 1st to August 31st, 2025 Price: Fruit sour 700 yen~ Fruit ball scoop 1,800 yen (tax included) Location: TAMARIBA Time: 15:00-23:00 Target: Guests BEB5 Karuizawa by Hoshino Resorts A hotel for the younger generation with the concept of “more than a bar, but less than a trip, a hotel where everyone can spend a relaxing time.” Public space “Tavailable 24 hours a day MARIBA” is a symbol of this. Located at the entrance to the Karuizawa Hoshino area, you can enjoy shopping, hot springs, and dining within walking distance.
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-f157fbad20a0433aedc3710045fcd2db-3360×2240.jpg Address: Hoshino, Karuizawa-cho, Nagano 389-0195 Phone: 050-3134-8094 (Hoshino Resort Reservation Center) Number of rooms: 73
rooms・Check-in: 15:00/Check-out: 11:00 Price: From 9,000 yen per night (per person when 2 people occupy one room, tax included, meals not included) Access: 15 minutes by taxi or Seibu bus from JR Karuizawa Station URL: https://hoshinoresorts.com/ja/hotels/beb5karuizawa Official Instagram account: @beb5karuizawa #beb5Karuizawa #beb What is “BEB”? The concept is “more than an izakaya, but less than a trip, a hotel where everyone can spend a relaxing time.” With the usual lineup, it was better than a drinking party. Easier than traveling. There is a 24-hour cafe in the guest rooms and lounge where you can have fun. Guests are encouraged to bring their own food and drinks, and it is OK to arrive late for breakfast and check-out. We’ll help you enjoy your outings depending on your mood that day.
URL:https://hoshinoresorts.com/ja/brands/beb/
https://prcdn.freetls.fastly.net/release_image/33064/1309/33064-1309-a7247b16343eba2cae85f5d7159389f7-801×618.png We are actively accepting collaborations with BEB! Contact:
pr-info@hoshinoresorts.com