Baskulin Co., Ltd. Baskulin joins the UNESCO National Promotion Council for Intangible Cultural Heritage “Ho t Spring Culture”

[Basklin Co., Ltd.] Basklin joins the UNESCO National Promotion Council for Intangible Cultural Heritage for “Hot Spring Culture” ​
Basklin Co., Ltd. Press release: December 19, 2024 Baskulin joins the UNESCO National Promotion Council for Intangible Cultural Heritage “Hot Spring Culture” Let’s share the charm of “hot spring culture” with hot spring resorts across the country to the world!
https://prcdn.freetls.fastly.net/release_image/33185/190/33185-190-b2e97b79889b85e3bb37574750cc2f54-649×717.jpg Bathclin Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Shogo Sanmaido) has cooperated with hot spring areas across the country to conduct hot spring research and sell products such as the “Japan’s Famous Hot Springs” series of bath salts certified by hot spring areas. We are developing. Additionally, as part of our “Bus Life Promotion Activities,” we are conducting regional co-creation activities with hot spring areas, such as symposiums and event cooperation, with the aim of revitalizing hot spring areas and communicating the appeal of hot springs and hot spring culture. It is our company’s wish that hot spring resorts and hot spring culture continue to be attractive attractions that attract people. In order to inherit the “hot spring culture”, which has a long history and is unique to Japan, and pass it on to the next generation, we have joined the National Promotion Council for “Hot Spring Culture” as a UNESCO Intangible Cultural Heritage. We will work together with hot spring resorts across the country with the aim of registering Japan’s world-famous “hot spring culture,” which has been woven continuously by the land, as a UNESCO Intangible Cultural Heritage. *We ask local governments or organizations involved in hot spring-related activities in each hot spring area to verify the quality of the concept, feel, color, scent, etc. before selling them. [Background to participation in the council] Our company has been engaged in hot spring research for many years, and we also work to connect hot spring areas and customers through bath additives. In addition, starting in 2021, with the aim of restoring and revitalizing hot spring areas that have been affected by the coronavirus pandemic, we will be targeting 21 hot spring areas nationwide to increase sales of officially recognized hot spring areas* bath salts called “Japan’s Famous Hot Springs.” We carried out an activity to donate some of the money. Currently, there are approximately 3,000 hot spring resorts in Japan. Each region has a different history and climate of hot spring treatments, as well as the color and aroma of hot springs, the quality and composition of the hot springs, and each hot spring town has developed independently and has its own characteristics. Soaking in a hot spring, away from everyday life, and surrounded by rich nature will soothe your mind and body. Furthermore, at a hot spring inn, you will be entertained by the landlady and the hot spring manager, enjoy dishes made with local ingredients, and tour the hot spring town wearing a yukata. This “hot spring culture” is a culture unique to Japan that has developed over a long history. We believe that the registration of “hot spring culture” as a UNESCO intangible cultural heritage will spread the appeal of “hot spring culture” both domestically and internationally, and will be an opportunity to pass on this precious culture to the next generation. We have become a member of the National Promotion Council for Cultural Heritage. [Main activities] We will engage in various activities toward the registration of “hot spring culture” as a UNESCO Intangible Cultural Heritage. 1. Announcement of activities to support the registration of “hot spring culture” as a UNESCO Intangible Cultural Heritage through our website and SNS 2. Cooperation with related events and PR activities for the registration of “Hot Spring Culture” as a UNESCO Intangible Cultural Heritage 3. Signature campaign for “hot spring culture” to be registered as a UNESCO Intangible Cultural Heritage If you are interested in passing on the “hot spring culture”, please see the signature campaign from the link below. https://www.onsen-culture.org/signature_pref/bathclin/ [About UNESCO Intangible Cultural Heritage] UNESCO Intangible Cultural Heritage refers to intangible cultural heritage such as performing arts, social customs, and traditional craft techniques. UNESCO’s “Convention for the Protection of Intangible Cultural Heritage” establishes a registration system to protect intangible cultural heritage. In Japan, “traditional sake brewing” such as sake, shochu, and awamori was added in December of this year, and 23 intangible cultural heritage items have been registered so far. [Contact information for “Hot Spring Culture” UNESCO Intangible Cultural Heritage National Promotion Council] Secretariat: National
Ryokan/Hotel Life Hygiene Association Federation Phone: 03-6261-2180 Address: 4th floor, National Ryokan Kaikan, 2-5-5 Hirakawacho, Chiyoda-ku, Tokyo 102-0093 Site: https://www.onsen-culture.org/ Basculin Co., Ltd. aims to provide customers with healthy and comfortable lives under the slogan “Health evolves.” Bathclin Co., Ltd. provides various information regarding bathing. ・Basklin Co., Ltd. https://www.bathclin.co.jp/ ・Delivering tips to support a comfortable life “Health Support Magazine Body and Ale”
https://www.bathclin.co.jp/health-column/