Awaji Lab Authentic Japan, a new travel platform spreading from Awaji Island. Website opens on Friday, March 10, 2025.

[Awaji Lab] Authentic Japan, a new travel platform spreading from Awaji Island. Website opens on Friday, March 10, 2025 ​ Awaji Lab Press release: March 19, 2025 Authentic Japan, a new travel platform spreading from Awaji Island, website opens on Friday, March 10, 2025 A journey to learn about the history, culture, and lifestyle of the region and explore yourself Awaji Labo (Next Generation Co-Creation Planning Co., Ltd., located at 1721-1 Shichiku, Awaji City, Hyogo Prefecture) has started the service of “Authentic Japan”, a new travel platform that connects travelers visiting the area with navigators who are familiar with the history, culture, and lifestyle of the area, from Monday, March 10, 2025.
https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-5337965acd47a9a607510d0143be1d29-3900×2600.jpg A project that spreads from Awaji Island, an island born in Japan Awaji Island, where this project began, is described in the Kojiki as “Japan’s first island,” and is a place with deep historical significance. Surrounded by mountains and the sea, in a blessed natural environment, people involved in fishing, agriculture, and livestock raising preserve their traditional lifestyles and pass on their culture and craftsmanship to the next generation. In addition, one of the characteristics of this island is that tourism promotion, business attraction, and immigration promotion are progressing, and many people from both inside and outside the island are gathering, and there is active exchange that transcends generations and
nationalities. Sustainable initiatives that utilize the latest technology are progressing in each industry, and future-oriented projects are being launched one after another. Awaji Island, which is rich in history, culture, and natural beauty, and is constantly evolving into the future, is a place that encapsulates the charm of modern Japan. Authentic Japan was launched with the desire to share with the local people the charms of Awaji Island and the many unknown charms of Japan.
https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-d4db05e6911c3cb7e67fd35043d4fe2f-3900×2598.jpg What is Authentic Japan Authentic Japan is a platform that provides a “transformational journey” where travelers, local communities, and navigators can learn and grow together, centered on conveying the stories, individuality, and pride that exist in various parts of Japan, as well as the essential charm of the history and traditional culture that are woven by people while repeating changes and changing forms over time. Rather than visiting tourist spots that everyone knows about, navigators who are well-versed in the history, culture, and lifestyle of the area will introduce the hidden charms of the region that are not even listed in guidebooks, proposing a new style of travel that allows travelers to learn deeply through dialogue with the local community.
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https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-283a5b07ded32ffc8b32bae2d85f6857-3900×2600.jpg Charm of Authentic Japan Authentic Japan’s greatest appeal is its navigators, who are responsible for conveying the charm of the region. Each navigator connects visitors with the region through a journey they are passionate about and want to provide from the bottom of their hearts. We envision a future for Japan in which people love their local communities, respect each other, and their feelings resonate like ripples, and we aim to become a bridge that connects Japan with the world while valuing the spirit of this country: harmony. We are currently posting tours by navigators who are active in Awaji Island, Nara, and Sadogashima, and we plan to expand to other parts of the country in the future. Enjoy a trip to Japan like no other, led by Authentic Japan’s navigators.
https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-0914647840bfc409f846931f757870ac-3900×2601.jpg Authentic Japan Navigator
https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-7634f58b2ac2038085dad3f94e4825c3-1544×1544.jpg Emi Takagi / Family friendly navigator Born in Kanagawa Prefecture. I am enjoying raising my children in Awaji Island, which is rich in nature. I will create a journey with the wonderful people I have met through raising children and working. Masae Tokushige / Bar Hopping Designer We offer a trip where you can experience the local love of the business people (cooks) of Sumoto City, Awaji Island, which has a history as a port town. Experience the charm of a “homey, well-known restaurant in Sumoto” that may seem difficult to get into at first glance, but once you’re hooked, you’ll want to come back again, including the background behind the ingredients and interesting local talks!
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https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-e5ad9024130690819b4c72cd3f2d2644-1280×960.jpg Sonomi Takeo / Soul journey designer Usually works as Magazine Editor. Our mission is to “convey Japanese spirituality to the world.” Would you like to learn about the past and create a new era together by taking a trip that brings you into contact with Japan’s way of life and spirituality that has been passed down since ancient times? Zane Johnson / Japanese cultural event producer Apparel designer from the United States and living in Osaka. We plan and execute Japanese cultural experiences at foreign hotels. We love Japan and are engaged in activities that enrich the daily lives of modern people, centering on Japanese ideology, culture, and harmony. Japanese Calligraphy Group Junior 2nd Dan, Karate 1st Dan.
https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-c078a3088563aa1a8f831509aa1a60d3-1599×1803.jpg What Authentic Japan aims to do The management members, the navigators spread all over the country, and the local people who cooperate with us are people who resonate with our thoughts and aspirations, and have come together because we are connected by “relationships.” Authentic Japan will continue to cherish the once-in-a-lifetime encounters with the people we meet through our travels, continue to learn and engage in dialogue with local people and travelers, and hope to provide sustainable travel where each person can gain a new perspective and reaffirm their pride in the region.
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https://prcdn.freetls.fastly.net/release_image/158788/1/158788-1-476851733d2f02e2191252960fdb1396-1596×1059.jpg Website/Instagram WEB:
https://authenticjapan.travel/?utm_source=250319&utm_medium=pressrelease_japan&utm_campaign=pressrelease_2025 Instagram：@authentic_japan_official