Aiming to revitalize the region through a new type of wedding that meets the needs of inbound and Generation Z brides, we are working with local governments mainly in the Setouchi area to attract domestic and international couples.

Aiming to revitalize the region through a new type of wedding ceremony that meets the needs of inbound tourists and Generation Z brides, we are collaborating with local governments mainly in the Setouchi area to attract domestic and international couples ​
Value Management Co., Ltd. Press release: April 24, 2025 Aiming to revitalize the region through a new type of wedding that meets the needs of inbound and Generation Z brides, we are working with local governments mainly in the Setouchi area to attract domestic and international couples. Notice of “Reki Tabikon” festival, an event for domestic couples, to be held on April 27th Value Management Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative: Atsushi Tarikino, hereinafter referred to as the Company) takes into account the social background of inbound demand and changes in values ​​centered on Generation Z.As a new style of wedding ceremony, Value Management Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative: Atsushi Tarikino, hereinafter referred to as the Company) is working with local governments in the Setouchi area to develop a wedding tourism package that integrates excursions, lodging, and the wedding ceremony as a new wedding style. This plan is designed to meet the wedding needs of domestic couples as well as overseas travelers visiting Japan. We would like to inform you that from April 27, 2025 (Sunday), we will be holding an experiential event called “Reki Tabikon Festival” to introduce the “Reki Tabikon Plan” to domestic couples.
https://prcdn.freetls.fastly.net/release_image/18871/575/18871-575-2c9e307b62df686efbfd197f01acc38e-1920×1080.jpg ■Background and purpose of developing a historical travel plan ＊Changes in domestic wedding needs In recent years, the number of marriages has been decreasing due to the declining birthrate and aging population, as well as people getting married later in life and lifestyles becoming more diverse, which has led to significant changes in wedding needs. Even among couples holding weddings, there is a growing tendency to seek a free style that is not bound by traditional formats, such as the spread of photo weddings where only photos are taken, and a major transformation is occurring in the wedding market. Approximately 90% of respondents believe that “When it comes to the content of a wedding ceremony, you should do it in a way that suits the values ​​of the couple, without being bound by standards or conventions,” and this trend has continued for the third consecutive year*.
https://prcdn.freetls.fastly.net/release_image/18871/575/18871-575-a3b3af68483c4cabea536257e9a3a761-732×498.jpg In addition, a variety of styles are expanding, including weddings that are gender-neutral and include guest participation. At our company, there is also a deep-rooted need for people who don’t want a large reception, but want to spend quality time with family and close friends, and we have heard from many of our customers that they are having trouble finding a small ceremony hall that suits their ideals or a plan that allows them to feel their individuality. *Recruit Bridal Research Institute “Marriage Trend Survey 2024” ＊Trends and prospects of inbound marriage from Asia In recent years, “inbound marriage,” where couples from Asia hold their weddings in Japan, has been attracting attention. The number of weddings by foreigners is increasing year by year, especially in Okinawa, Kyoto, and Hokkaido, and in 2017 in Okinawa Prefecture, over 2,000 weddings were held by foreign couples, accounting for about 11% of all resort weddings. Although there was a temporary decline due to the coronavirus pandemic, it will rapidly recover in 2023 and the market will become active again. One of the main reasons for choosing Japan is the admiration for “Japanese weddings,” such as kimono and Shinto ceremonies. The beautiful scenery of each season, such as cherry blossoms and snowy scenery, is also attractive, and has gained support especially from the SNS generation, who place great importance on photo quality. In addition, the attentive service and high-quality hospitality that can only be found in Japan are a great source of peace of mind for overseas couples. In Greater China, “having a wedding in Japan” is considered a status issue, and there is also a strong admiration for Japanese culture. Furthermore, the relatively high cost performance due to the weak yen is also considered to be a factor in its popularity. There are regional characteristics in the style of the ceremony, and in Okinawa, resort weddings held in chapels are the norm. Shinto ceremonies at historic shrines are gaining in popularity in Kyoto, and depending on the facility, about 1 in 8 couples may have at least one foreigner. In addition, an increasing number of couples are visiting areas rich in nature, such as Mt. Fuji, Karuizawa, and Furano, in search of a “wedding ceremony with a typical Japanese scenery in the background.” The government has set a goal of increasing the number of foreign tourists visiting Japan to 60 million by 2030, and local governments are also promoting wedding support and multilingual support. The inbound marriage market is expected to further expand from 2025 onwards. ＊Tourism issues in the region There are also challenges for regions that receive domestic and foreign tourists. Although the region has historical buildings that inherit its unique culture, as well as food and natural resources unique to the region, the reality is that it is difficult to provide experience content that meets the needs of tourists, and even if it is possible to attract tourists, it is difficult to secure
transportation, making it difficult to realize it. In addition, overtourism has become an issue in famous tourist destinations such as Kyoto, making it difficult for customers who plan on traveling to have smooth transportation and wedding ceremonies.
https://prcdn.freetls.fastly.net/release_image/18871/575/18871-575-bd9671c7c6ea9e03a5915f3c9ee13552-1600×400.png ■About the “Rekito Marriage Plan” for inbound marriages and domestic couples As a new solution that connects the diversifying values ​​of couples in Japan and abroad with the challenges of utilizing local tourism resources, our company will develop and sell the stay-type wedding tourism “Reki Tabi-kon Plan.” We have updated the wedding ceremony and reception, which usually lasts 3 to 4 hours, into a long-stay wedding ceremony. It is now possible to hold family meetings, pre-wedding photos/photo weddings, and honeymoons all at once, which used to be done separately.We aim to meet the diversifying needs of our customers while reducing their labor and costs. To date, under the “VMG HOTELS & UNIQUE VENUES” brand, our company has been working to preserve cultural properties and revitalize the region by utilizing historical buildings that are symbols of the region, such as registered tangible cultural properties, castles, and scenic spots, and developing lodging, restaurant, and wedding businesses. In addition, as announced the other day, we have obtained registration as a Type 2 Travel Agency, and are planning and providing cultural experience-based travel products that connect historical buildings in the various regions that we operate and that can be visited as an “area” rather than a “point.” By providing one-stop support for wedding and travel arrangements, we meet the expectations of couples who want to spend their wedding day relaxing with their loved ones and create special memories. Toward the realization of this initiative, we will strengthen our cooperation with local governments such as Fukuyama City and Takehara City in Hiroshima Prefecture, with which we have collaborated in tourism town development, through the operation of distributed hotels and the utilization of castle towers. In addition to Kyoto, we aim to create high value-added plans, improve convenience, and solve regional issues in the Setouchi area, which is rich in historical, cultural, and natural resources and has high international recognition. Using the power of public-private partnership-based travel wedding plans, we respond to the diverse values ​​and needs of couples and propose new wedding styles that take advantage of the charm of the region. We also aim to resolve various regional issues, including alleviating overtourism and the lack of secondary transportation methods, drivers, and inbound content. ■ Overview of the Reki Tabikon Plan initiatives With the “Reki Tabi-Kon Plan”, you can spend a special time by utilizing the region’s unique history, culture, and tourism resources, such as historical buildings, local cuisine, and performing arts. We will start with the
internationally famous Kansai suburbs and the Setouchi area, which are rich in tourism resources, and plan to expand to areas around the country that are working on tourism development. Additionally, for inbound couples, we are developing a more premium plan that includes an accommodation experience at Fukuyama Castle in Fukuyama City, Hiroshima Prefecture. • Main sales area Domestic: Kansai area Overseas: Hong Kong • Destination area (example) Kansai/Setouchi area (Kyoto, Iga Ueno, Takeda Castle Ruins, Hiroshima Takehara, Ehime Ozu, etc.) • Partner for sales of this plan Local governments: Takehara City, Hiroshima Prefecture, Fukuyama City, Fukuyama Arts and Culture Foundation • Inbound tourist attraction: Japan New Benefit General Incorporated Association, Japan Bridal Culture Promotion Association ■Contents provided by the Reki Travel Plan (partial) Introduction to means of transportation and local products • Hire transportation or cruiser transportation from local airports: Providing comfortable means of transportation. • Guidance to spots where you can purchase highly unique local products: Experience the charm of the local area. Conducting a legal wedding • Legal procedures for submitting marriage registration: Currently available in Kyoto City, currently under consideration in Takehara City and Fukuyama City. Fukuyama Castle Stay (Fukuyama City, Hiroshima Prefecture) • Castle wedding at Fukuyama Castle (style can be negotiated) • Private lodging experience in the main castle area of ​​Fukuyama Castle Park: A special experience where you can reserve the entire area, including important cultural properties, and spend the day as the castle owner. • Castle Tower Night Museum Tour: Tour the museum privately at night and receive special commentary from curators. Setouchi Private Cruise (Takehara City, Hiroshima Prefecture, Ehime Prefecture) • Takehara City: We offer weddings on board a cruiser. • Island hopping: Enjoy taking photos at sea while touring around Okunoshima and Osakikamijima. Heian Jingu Shrine Garden (Kyoto City, Kyoto Prefecture) • Junihitoe wedding ceremony at the main shrine of Heian Shrine (weekdays only). • A special breakfast experience available after hours: You can reserve the sacred garden, a nationally designated scenic spot, and enjoy a peaceful morning. Takehara Sake Brewery Experience (Takehara City, Hiroshima Prefecture) • Sake brewery tour and original label creation: The brewery will guide you through the sake brewing process and you can experience making sake with your own original label. • Seasonal Sake Pairing Dinner: Enjoy a pairing dinner with seasonal sake such as freshly squeezed sake or Hiyaoroshi.
https://prcdn.freetls.fastly.net/release_image/18871/575/18871-575-ee32a0fd651edba301c121f664914d56-1600×400.png ■Reki Tabikon Festival” event overview To commemorate the start of full-scale sales of the “Reki Tabikon” plan, we will be holding an experiential wedding event “Reki Tabikon Festival” as an opportunity to introduce Reki Tabikon to couples living in Japan who are considering a wedding. We can suggest areas and facilities where you can have a travel wedding, propose plans, and try on dresses and Japanese clothing. • Name: Reki Tabikon Festival • Date: April 27th (Sunday) 10:30-17:30 (last reception 16:30) • Venue Grand Front Osaka Tower A31st floor • How to participate: Please apply from this URL https://www.weddingnews.jp/magazine/279602
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https://prcdn.freetls.fastly.net/release_image/18871/575/18871-575-31e5eacea7ba8713c2c5f3f34c91d89c-3840×2160.jpg ■About VMG HOTELS & UNIQUE VENUES VMG HOTELS & UNIQUE VENUES is a hotel and accommodation brand with 22 facilities across Japan, and is characterized by providing lodging experiences that utilize historical buildings and places of cultural value. VMG provides a special experience to its customers by regenerating and utilizing heritage-class buildings and local resources and operating them as lodging facilities that meet modern needs. The facility is used not only for lodging, but also as a unique venue for weddings, events, MICE, and more, with an environment where you can fully experience traditional Japanese culture and the charm of the area. The appeal of VMG’s facilities is that each facility offers an experience that reflects the history and culture of the area. Brand official website: https://vmg.co.jp ■ Company profile Company name: Value Management Co., Ltd. URL: https://www.vmc.co.jp/ Established: August 1, 2023 Representative: Representative Director Atsushi Tarikino Capital: 50 million yen Address: 6th floor, Meiji Seimei Kan, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo Business details: Tourism town development utilizing historical resources and utilization of historical buildings Image
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