Agoda International Japan Co., Ltd. announces three noteworthy art festivals to be held in Japan in 2025 Agoda International Japan Co., Ltd. Press Release: June 11, 2025 Attention Media Agoda announces three noteworthy art festivals to be held in Japan in 2025
https://prcdn.freetls.fastly.net/release_image/152576/20/152576-20-3c3c5af73dfeff63bad45eec3b84e94f-3900×2928.jpg Agoda Company Pte. Ltd. (Headquarters: Singapore, CEO: Omri
Morgenstern), which operates the digital travel platform “Agoda”, has announced three noteworthy events that are attracting increasing interest from travelers from among art festivals held in Japan based on accommodation search data on Agoda. In 2025, in addition to the succession of art festivals held in regional cities and the opening of new art museums, interest in “art tourism” is expected to further increase, especially among travelers from neighboring regions such as Taiwan, South Korea, and Hong Kong. In particular, when art festivals are held in various cities, the number of searches for accommodation in those cities tends to increase compared to the same period last year, and a travel style that combines urban sightseeing and art appreciation is spreading as a new trend not only among international travelers but also among domestic travelers. ■ Setouchi Triennale 2025 (Takamatsu) *Number of searches by domestic travelers: 226% increase from last year Top 5 countries of origin for visitors to Japan: South Korea, Hong Kong, Taiwan, China, and the United States The origin of nature x art x island travel. This art festival, held once every three years, is held in three seasons: spring, summer, and fall, and takes place on the islands of the Seto Inland Sea. Visitors can enjoy a community-based art experience in which local residents and artists work together while touring the islands floating in the sea. It has been highly acclaimed internationally through collaboration with Benesse Art Site Naoshima, such as the Chichu Art Museum and the Art House Project. It is becoming increasingly popular among tourists from Korea, Hong Kong, Taiwan, and China as an “island-style tourism” destination that is relatively easy to access and allows visitors to enjoy both natural scenery and cultural experiences at the same time. ■Study: Osaka Kansai International Art Festival 2025 (Osaka) *Number of searches by domestic tourists: 151% increase from last year Top 5 countries of origin for visitors to Japan: Taiwan, South Korea, China, Hong Kong, Thailand Art × Business × City Crossroads. “Study: Osaka Kansai International Arts Festival,” held in Osaka, is an experimental art festival originating from Kansai that explores the potential of art as a market through collaboration with urban spaces and companies. As its name suggests, it has a “study” perspective and is attracting attention from both within Japan and overseas as a source of next-generation art. In addition to its accessibility to Osaka as an economic city, tourists from Taiwan, Korea, Hong Kong, and China are likely to support it because of their interest in the art market and contemporary art. ■Naoshima New Museum of Art (opening May 31, 2025) *Number of searches by domestic tourists: 176% increase from last year Top 5 countries of origin for visitors to Japan: Taiwan, China, South Korea, America, Hong Kong Nature × architecture × art fusion. A new spot that attracts attention from Asia. The Naoshima New Museum of Art, which opened on May 31, 2025, is the new core facility of Benesse Art Site Naoshima, designed by the global architectural unit SANAA (Ryue Nishizawa). It has attracted a lot of attention from art fans both in Japan and abroad. The fusion of museum architecture that harmonizes with the nature of the Seto Inland Sea and experiential art has once again brought the charm of Naoshima into the spotlight. About the Data This data is calculated based on accommodation search data from April 2024 and April 2025. About images used: Unsplash –End– About Agoda(R) Agoda is a digital travel platform that helps people explore the world at great prices by offering over 5 million hotels and vacation rentals, as well as flights, activities and other travel products. Agoda’s website, agoda.com, and mobile apps are available in 39 languages, and customer support is available 24/7. A subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda is headquartered in Singapore and has 27 offices around the world, with over 7,000 staff members. Agoda is committed to developing and providing a more convenient travel booking service using industry-leading technology. Website: https://www.agoda.com/ *This email was sent automatically, so please do not reply.

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