Act Indy Co., Ltd. Some people will give up on going out, skiing, or going on a hot spring trip during the year-end and New Year holidays in 2024… What will be the impact of rising leisure costs? / Ikoyo Souken User Survey

[Act Indy Co., Ltd.] Some people will give up going out, skiing, or going on a hot spring trip during the year-end and New Year holidays in 2024… What will be the impact of rising leisure costs? / Ikoyo Souken User Survey ​
Act Indy Co., Ltd. Press release: November 22, 2024 Some people will give up on going out, skiing, or going on a hot spring trip during the year-end and New Year holidays in 2024… What will be the impact of rising leisure costs? / Ikoyo Souken User Survey Investigation and analysis of family outings during the year-end and New Year holidays in 2024 based on Ikoyo user survey
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-db0d5939b9d6534d377e2c30f9ccf32f-2000×1333.jpg (C) PIXTA Act Indy Co., Ltd. (Minato-ku, Tokyo, Representative Director: Tadamichi Shimomoto; hereinafter referred to as Act Indy), which operates Japan’s largest information site for going out with children, “Ikoyo,” is addressing issues facing outing facilities and leisure facilities nationwide. Solution Media “Ikoyo Research Institute ( https://research.iko-yo.net/ )”, we conducted a survey and analyzed the status of family outings during the 2024 year-end and New Year holidays based on user questionnaires, and published the results. Topics ▶In addition to returning home during the year-end and New Year holidays, outdoor facilities are popular ▶The popularity of “theme parks/amusement parks” and “zoos” has increased compared to last winter ▶ Approximately 30% plan to go out without staying overnight, excluding returning home ▶ Very few overseas travel plans ▶Many people say that what they want to do is “playing in the snow,” “winter sports,” and “hot springs,” which are unique to winter, as well as “camping” and “theme parks.” ▶Many families are giving up on skiing and traveling abroad due to rising accommodation and leisure costs ▶Summary (This release has been created with some excerpts from the 2024 Year-end and New Year Family Outing Survey Report.The full text is available at Here ) In addition to returning home during the year-end and New Year holidays, outdoor facilities are popular First, let’s take a look at the results of a user survey asking users where they plan to go this year’s New Year holidays. The most common response was “going home” at 35%. As expected, there are many families who want to spend time with their relatives during the New Year holidays. Next was “Theme Parks/Amusement Parks (38%)” and
“Parks/General Parks” (28%). Outdoor facilities such as “parks” and “theme parks” were popular in the fall outing survey, and their popularity continues even into the cold winter. Next was “Shopping” (24%). There are probably many people who take their New Year’s gifts with them and go shopping with their families. Next was the outdoor facilities “zoos/safari parks” (21%), followed by “hot
springs/spas” (20%), which are popular in the winter.
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-d73f93fb0cd74f460cca0beb08c1e9df-2775×2110.png Source: From Ikoyo November 2024 user survey / Ikoyo Research Institute research The popularity of “theme parks/amusement parks” and “zoos” has increased compared to last winter Now, let’s take a look at how they compare to last year’s New Year’s holiday destinations in 2023. Compared to last year, we can see that the number of outdoor facilities such as “theme parks/amusement parks” and “zoos/safari parks” has increased. In the summer, outdoor activities were restricted due to intense heat and severe climate change. Partly as a result of this, there is a growing need to go outdoors while you can, even if it’s cold.
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-91308fffc694af6593581f5c371199a6-2876×2546.png Source: Ikoyo November 2024/December 2023 user survey / Ikoyo Research Institute survey Approximately 30% of people plan to go out with overnight stays, excluding returning home Now, let’s take a look at the ratio of day trips and overnight outings. (*Overnight outing does not include returning to your parents’ home) 31% plan to go on an outing that involves staying overnight. The majority of people said they wanted to go on a day trip or go out in the neighborhood. Image
URL: https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-b70bd5e17c2e5b5bc3a1c5d369dba457-1446×1090.png Source: From Ikoyo November 2024 user survey / Ikoyo Research Institute research When compared to this year’s fall and summer vacation surveys, the results show that the proportion of “outings that involve overnight stays” is higher during fall and summer vacations. Even though it is a long vacation, the year-end and New Year holidays are shorter than summer vacations, and the percentage of outings that involve overnight stays is likely to be low, probably because many people want to relax at home or their parents’ homes.
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-54785dfff24ae47904243ef94c4a6528-2054×1103.png Source: Ikoyo September/October/November 2024 user
survey/Investigation by Ikoyo Research Institute Very few plans to travel abroad What about traveling abroad? An overwhelming majority (98%) said they would not go. Although the number of foreigners visiting Japan has already exceeded the cumulative total of the previous year, the number of people leaving the country has not fully recovered since the coronavirus outbreak. This shows how difficult it is to travel overseas as a family.
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-537233eb5bbdfc30fcfa340dd1c63359-1177×909.png Source: From Ikoyo November 2024 user survey / Ikoyo Research Institute research Even when compared with this year’s summer vacation survey, there was almost no change in the trend.
https://prcdn.freetls.fastly.net/release_image/26954/497/26954-497-c8607ab054a5b8b5b8a9b14d57308a2b-2054×1072.png Source: Ikoyo September/November 2024 user survey / Ikoyo Research Institute research Many people say that what they want to do is “playing in the snow,” “winter sports,” “hot springs,” and “camping” and “theme parks,” which are unique to winter. Here are some excerpts from an open-ended question about what they wanted to do this New Year’s holiday. Many people expressed a desire to play in the snow and play winter sports, which are unique to winter. “Playing in the park” was also popular. In addition, there were also comments such as “hot springs,” “overnight trip,” “winter camping,” and “I want to go to a theme park!” For more information, please see the 2024 Year-end and New Year Family Outing Survey Report. View details ​ Many families are giving up on skiing and traveling abroad due to rising accommodation and leisure costs Finally, we asked respondents if there were any outings or experiences they really wanted to do during the winter, but were unable to do so, and gave their reasons. I would like to introduce some excerpts. A large number of respondents said, “I want to go skiing, but it’s too expensive for the whole family,” “I want to go on a trip, but the cost of accommodation is too high,” and “I can’t go on a trip overseas because it’s too expensive.” With the rise in leisure and
accommodation costs. , it can be seen that high prices and the strong yen are having a big impact on family outings. We also received many comments such as “I want to see the illuminations, but it’s hard to go out at night,” and “My children are small, so I’m giving up on going out in the cold because it takes a long time.” For more information, please see the 2024 Year-end and New Year Family Outing Survey Report. View details ​ Summary In addition to returning home, outdoor facilities such as “theme parks,” “parks,” and “zoos” remained popular for outings during the year-end and New Year holidays in 2024. There are also many people who go shopping. Approximately 30% of outings involved overnight stays. Only a small number of families were planning to travel overseas, and many found it difficult to do so due to soaring accommodation costs and rising prices. When we asked respondents what they would like to try this winter, we found a lot of interest in activities that are unique to winter, such as playing in the snow, winter sports, and hot springs. When asked what they really want to do but can’t do, many of them answered, “I want to go skiing, but it’s too expensive for the whole family,” and “I want to go on a trip, but lodging costs are high.” It has become clear that this has a major impact on family outings during the year-end and New Year holidays. Additionally, there were many families who had given up on going out in the cold at night because their children were small. Still, many families want to enjoy outings and experiences unique to winter. In response to economic issues and the challenges unique to traveling with small children, it may be necessary to create leisure options that include family discounts and ways to protect people from the cold weather when traveling with small children. ■ Survey method for Ikoyo facility questionnaire Research method/Internet survey Survey area/nationwide Survey target/Users who used Ikoyo and Ikoyo apps Survey
period/November 6th to November 17th, 2024 Number of samples/342 samples Research analysis/Ikoyo Research Institute ■Created with excerpts from the 2024 Year-end and New Year Family Outing Survey Report. Full text Here ■Related “Ikoyo Research Institute” article ・ Is a child seat not necessary after the age of 6? Thorough
investigation of usage status by age! / Ikoyo Souken User Survey ・ I can finally go to the park…! Nature experiences that families can enjoy will be popular when going out with children in the fall of 2024 / Ikoyo Research Institute user survey ・ The number of foreign visitors to Japan exceeded the previous year’s cumulative total as of September! Driven by Chinese and Korean travelers ■Overview of “Ikoyo Research Institute” https://research.iko-yo.net/ We will disseminate research reports and analysis data on various interests and trends related to children and families, experiential activities, outing markets, etc. ■Configuration content [Outing survey] This article content analyzes trends in family outings and seasonal situations based on an original questionnaire survey of Ikoyo users and registered facilities. We will analyze the results from the user questionnaire and facility questionnaire. [Family interest survey] This is article content that was researched and analyzed based on Ikoyo user questionnaires regarding the concerns and worries of families. [Market report] We investigated the state of the outing market by adding information from external services and user survey results to Ikoyo’s access data. We analyze trends in the entire outing market from a comprehensive perspective. [Facility example
introduction] This is interview content where we conduct unique interviews about the measures and results actually implemented by outing facilities, and introduce examples of successes and failures for other facilities. [Children research analysis] About the growth of a child’s mind and what kind of experiences and support can help a child’s mind grow. The “Ikoyo Children’s Future and Living Power Research Institute” reports on the results of its own research and analysis. ■Related services Let’s go “Ikoyo”, an information site for going out with children, launched in December 2008, is used by approximately 80% of people raising children, and has information on over 98,000 facilities nationwide and over 75,000 reviews. (as of May 2024). “Ikoyo” provides information that will make family outings more enjoyable, and is run with the hope that outings will increase family communication and smiles on children’s faces. Let’s go app The app version of “Ikoyo” allows you to search for nearby destinations on a map based on your current location, as well as special coupons exclusive to “Ikoyo” app members, which are constantly being updated. Based on our unique review posting function, you can see at a glance recommended destinations by child’s age, and we provide even more matching outing information than the web version. [Company Profile] Company name: Act Indy Co., Ltd. Location: 23rd floor, Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo Representative Director: Takamichi Shimomoto Established: June 2003