Available for “VMG HOTELS OWNERSHIP KEY,” a lodging membership that allows you to stay in castles, cultural properties, and mansions, on Friday, November 15th, limited to 195 tickets
Value Management Co., Ltd. Press release: November 15, 2024 Acceptance of accommodation membership “VMG HOTELS OWNERSHIP KEY” that allows you to stay in castles, cultural properties, and mansions will begin on November 15th (Friday) for a limited number of 195 tickets. ~Proposing a new style of travel that connects the future of historic buildings with lodging memberships~ VMG HOTELS & UNIQUE VENUES, a hotel and banquet business brand specializing in the use of historical buildings, operated by Value Management Co., Ltd. (Headquarters: Marunouchi, Chiyoda-ku, Tokyo, Representative Director: Jun Tarikino), has announced that it will become a group company. “VMG HOTELS OWNERSHIP” is a VMG HOTELS lodging membership for stays at castle nights, villas, and distributed hotels operated by KEY” will be accepted on the official website from Friday, November 15, 2024.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-9b26a4d2a6452c864251b0630d6c46f6-3900×2758.jpg VMG HOTELS & UNIQUE VENUES is a brand that contributes to regional tourism development through the hotel and banquet (banquet hall) business that utilizes historical buildings. We are developing these projects with the aim of passing down historically and culturally valuable resources such as castles, cultural properties, and scenic spots throughout Japan to future generations. The newly launched membership accommodation service “VMG HOTELS OWNERSHIP KEY” provides the right to stay in historical buildings operated by VMG, but its original purpose is to provide members with the opportunity to Our goal is to preserve historical resources for future generations and support the future of local communities. We believe that historical buildings being needed and used by people will lead to their sustainable preservation and inheritance. By allowing members to use historical buildings through the right to stay, they not only “own” them, but also have the meaning of playing a role in conserving local resources and creating a future. By participating in this service, we provide value beyond the individual satisfaction of owning the rights, such as contributing to the local community. We offer three types of memberships for each accommodation facility, with membership periods ranging from 2 to 20 years and amounts ranging from 1.54 million yen to 13.2 million yen. You can consider a wide range of usage scenarios, from those who want a premium travel style to groups and corporations. ▍Background of service development Our company is developing a business that promotes tourism town development by utilizing historical buildings such as castles, cultural properties, scenic spots, and natural parks throughout Japan. As issues such as population decline, rural depopulation and aging, and an outflow of young people from the workforce progress, we are facing a situation where it is becoming increasingly difficult to protect historic resources through tax revenue alone. To address this issue, we aim to monetize as a private company while creating an environment where historic resources can be used sustainably and passing on their value to future generations. Against this background, in order for many generations to experience the charm of historical buildings, we are regenerating and operating historical buildings as accommodation facilities, restaurants, and banquet halls under the “VMG HOTELS & UNIQUE VENUES” brand. I’m doing it. Through this initiative, we have seen an increase in the number of repeat customers who sympathize with our history and culture, leading us to develop a new service, “VMG HOTELS OWNERSHIP KEY,” which will serve as an opportunity for further long-term support. This new service is a mechanism to share and protect historical buildings and local assets by turning them into assets through “ownership of lodging membership rights” and providing opportunities for many people to use them. This approach not only allows customers to enjoy lodging at a value that suits their convenience, but also contributes to society by passing on local historical resources to the next generation. ▍Background of service development Our company is developing a business that promotes tourism town development by utilizing historical buildings such as castles, cultural properties, scenic spots, and natural parks throughout Japan. As issues such as population decline, rural depopulation and aging, and an outflow of young people from the workforce progress, we are facing a situation where it is becoming increasingly difficult to protect historic resources through tax revenue alone. To address this issue, we aim to monetize as a private company while creating an environment where historic resources can be used sustainably and passing on their value to future generations.
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https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-91290110fa33c88173aed54753792591-3900×2603.jpg Against this background, in order for many generations to experience the charm of historical buildings, we are regenerating and operating historical buildings as accommodation facilities, restaurants, and banquet halls under the “VMG HOTELS & UNIQUE VENUES” brand. I’m doing it. Through this initiative, we have seen an increase in the number of repeat customers who sympathize with our history and culture, leading us to develop a new service, “VMG HOTELS OWNERSHIP KEY,” which will serve as an opportunity for further long-term support. This new service is a mechanism to share and protect historical buildings and local assets by converting them into assets through “distributed ownership of rights” and providing opportunities for many people to use them. This approach not only allows customers to enjoy lodging at a value that suits their convenience, but also contributes to society by passing on local historical resources to the next generation. ▍Service overview VMG HOTELS OWNERSHIP KEY offers three types of membership. 1. “Castle Stay”, a private stay in a real castle As of 2024, there are three castle stays across Japan. As the country is promoting castle lodging, further expansion is planned.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-bc58282dd7f2ae99381f7cb40b30aefb-3900×2924.jpg At Fukuyama Castle (Fukuyama City, Hiroshima Prefecture), you can rent out the castle and feel like a lord as you enter through the Sujitetsu Mikado Gate, an important cultural property. You can also experience using other cultural properties within the castle.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-7292436a0dc69cfc62a5aff51cbe3faa-2880×2160.jpg Marugame Castle (Marugame City, Kagawa Prefecture) is a castle with 12 existing castle towers. Stay at a mansion connected to the Kyogoku family, the feudal lords of the time, and enjoy a variety of experiences at the castle tower lounge and scenic Japanese garden.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-004956ffffe695a8bb30fb309d45ff59-2471×1853.jpg At Ozu Castle (Ozu City, Ehime Prefecture), where Japan’s first castle overnight stay was realized, you will dress in armor and stay in the castle tower as the castle owner. You can enjoy living historical experiences such as entering the castle and celebrating with a matchlock gun.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-3d72941c0a261ef5ee4c44025c8d4a63-1582×659.jpg 2. “Villa Stay”, a whole house reserved for families and groups Recommended for groups of family and friends. By renting out an entire historic building, you can enjoy a stay that values privacy. Image
URL: https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-1313d23731c60a23e98ca00f5318e65f-3900×2593.jpg NIPPONIA HOTEL Iga Ueno One of the guest rooms in the castle town, a villa type where the whole building can be reserved. There is a Japanese garden on the site of 5,100 square meters, and you can enjoy the extraordinary feeling of relaxing after a sauna that utilizes a storehouse.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-4326eb7c8304ec1489b97ec892dc8745-3900×2600.jpg HOTEL VMG VILLA KYOTO is a new private guest room that opened in Higashiyama, Kyoto this November, and promises a sense of privacy. A dedicated concierge can arrange experiences at temples that are normally closed to the public, arrangements for maikos, etc. ( Image
URL: https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-60e92d6e676ee3424e926e7b181dba1b-2048×1365.jpg NIPPONIA HOTEL Ozu A guest room reserved for the entire castle town. This building used to be the residence of a descendant of the Kato family, the feudal lords of the time, and there is a turret on the premises, which is an important cultural property, and you can enjoy dinner in the turret.
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-ec8eded481db76e8882b082a26f33dc7-2075×968.jpg 3. “Distributed hotel stay” where you can tour the city and experience the culture The concept is that the entire town is a hotel, and it is a hotel style hotel where you can enjoy the experience of “staying like you live there” by making use of the historical buildings scattered throughout the town.
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https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-911870805401ccc06b91785531086f10-288×288.jpg ■VMG HOTELS OWNERSHIP KEY special site More information can be found here. (Scheduled to open at 18:00 on 11/15)
https://www.vmg.co.jp/hotels/lp/ownership_key/ ▍ About VMG HOTELS & UNIQUE VENUES VMG HOTELS & UNIQUE VENUES is a hotel and accommodation brand with 22 facilities across Japan, and is
characterized by providing lodging experiences that make use of historical buildings and places of cultural value. VMG provides special experiences to its customers by regenerating and utilizing heritage-class buildings and local resources, and operating them as lodging facilities that meet modern needs. The facility is used not only for lodging, but also as a unique venue for weddings, events, MICE, and more, with an environment where you can fully experience traditional Japanese culture and the charm of the area. The appeal of VMG’s facilities is that each facility offers an experience that reflects the history and culture of the area. Brand official website: https://vmg.co.jp
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-9c625535a15e48e82cf2b28ecf4d5a5a-3841×2571.png ■ Company profile
https://prcdn.freetls.fastly.net/release_image/18871/528/18871-528-5d3fc19ca7edbf9fdbd571442659aee2-1796×497.png Value Management Co., Ltd. URL: https://www.vmc.co.jp/ Established: August 1, 2023 Representative: Representative Director Atsushi Tarikino Capital: 50 million yen Location: 6th floor, Meiji Seimeikan, 2-1-1 Marunouchi, Chiyoda-ku, Tokyo Business content: Tourism town development utilizing historical resources and utilization of historical buildings
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