A special day to enjoy fresh peanuts to your heart’s content!! ~Bocchi Farm to table~ “Nozumi Festival 2025 Summer” to be held on August 9th!
Segawa Co., Ltd. Press release: July 7, 2025 A special day to enjoy fresh peanuts to your heart’s content!! ~Bocchi Farm to table~ “Nozumi Festival 2025 Summer” to be held on August 9th! Enjoy outdoor lunch and sweets made with freshly dug peanuts that have impressed many famous chefs!!
https://prcdn.freetls.fastly.net/release_image/18128/18/18128-18-224e5dd25500b8540729230950dbf0a8-1416×944.png Segawa Co., Ltd.’s peanut processing brand “Bocchi” (Address: 8323-6 Jinguji, Asahi City, Chiba Prefecture, Representative: Hiroyuki Kase) will hold the “Nozumi Festival 2025 Summer” to celebrate the harvest with everyone while enjoying the warm sunshine and the pleasant breeze of Kujukuri. This summer marks the 11th year since the company started growing peanuts naturally in its own fields without using pesticides or chemical fertilizers. The number of peanuts in Chiba is steadily decreasing due to climate change and the aging of farmers. In this situation, this No-tsukuri Festival is enjoyed by many end users and producers as a precious opportunity to celebrate the bountiful harvest. On the day, you will have the opportunity to experience picking peanuts grown in the fields. In addition, it is a delicious dish that has impressed many famous chefs! You can also eat as much freshly dug boiled peanuts as you like! We also have recreational activities that children can enjoy. There is a lot of content that can be enjoyed by people of all ages, from children to adults. Please join us and make a summer memory! 【Featured Content】 ・A special
agricultural experience that can only be found here! ・Freshly dug! Freshly boiled! All-you-can-eat fresh “boiled peanuts”! ・All kinds of peanuts! Popular every year! Special lunch and dessert only available at the Nozumi Festival ・Receive a special ticket to use at the concept shop ・And finally, a souvenir!
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https://prcdn.freetls.fastly.net/release_image/18128/18/18128-18-b36bd050debba0b718ae324336fa74b0-1416×944.png <Event Summary> ■Event Date: Sunday, August 9th, 10:00-15:00 *Will be held even in light rain ■Event Location: Adjacent to Bocchi Peanut Field Parking lot 623-1 Nitama, Asahi City, Chiba Prefecture, 289-2525 ■Application: Please apply from the following URL
https://peatix.com/event/4327890/view ◼︎Attire and things to bring on the day – Clothes suitable for working in the fields- Hat, long pants, boots, towel (please take measures against the heat) – Sunscreen, insect repellent – Drinks (please bring your own) – If possible, please bring chopsticks, plates, and bowls to help conserve resources. ・Vinyl sheets for resting (for each person, just in case) Image
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https://prcdn.freetls.fastly.net/release_image/18128/18/18128-18-ef629365e64e8d474b3ee0ea6d148952-2124×1400.png Last year’s event About Bocchi Asahi City, Chiba Prefecture, is said to be the birthplace of peanuts. The flavor that comes from the time-consuming harvesting and drying processes is a characteristic of traditional Chiba peanuts. However, in recent years, the number of producers has decreased and the purchase price has been on the rise. The market price has far exceeded the price that is considered easy to buy, which has caused a sharp decrease in the amount of distribution. The peak production volume in 1961 was 61,000 tons, but in 2019 it was 10,100 tons, a decrease of more than 80%. The number of producers is decreasing as peanuts are considered an unprofitable crop. In order to overcome the difficulties faced by peanuts grown in Chiba Prefecture, the peanut processing brand “Bocchi” was launched in 2015. It was launched in 2015 by Hiroyuki Kase, the third generation owner of Segawa Co., Ltd., a peanut processing and sales company. In addition to developing products to increase the value of peanuts, such as peanut paste with a focus on smoothness and peanuts boiled in honey with natural sweetness, using peanuts grown in Chiba Prefecture, they actively incorporate agricultural and welfare cooperation and focus on growing peanuts in their own fields using farming methods that are kind to people and nature. Currently, their activities are being recognized, and their products are being used on the menus of famous restaurants such as Aman Tokyo, Hoshinoya Tokyo, and the three-star L’Effervescence. In addition, they hold the “Bocchi Market” once every three months to enjoy food and agriculture. They continue to hold events where local retailers and restaurants can set up stalls. In addition, they hold the “Nozumi Festival” every year, an event where people can experience sowing and harvesting peanuts in their own fields, so that consumers can learn the secrets of the deliciousness through the production process. In addition, the 10th anniversary collaboration project salon de bocchi is currently being held throughout Japan. Representative: Hiroyuki Kase Location: 8323-6 Jinguji, Asahi City, Chiba Prefecture URL: https://bocchi-peanut.jp Message from Representative Kase More than 10 years ago, when I was planning the Bocchi brand, I wanted to have a place where I could directly serve my carefully made products to customers in the most delicious state, freshly made. The Bocchi brand was originally created to connect Chiba’s peanuts to the future. As a way to convey this feeling, we have held the “Bocchi Tsuki Market” and “Nozumi Festival”. Thanks to you, we have gradually gained more fans and become more well-known, and one of my dreams, which was to open a concept store, has come true. My next dream is to create jobs at local welfare workshops and other facilities. And, together with the producers and workers, I want to grow into a brand that local people can be proud of even more than they are now. We will continue to create a “little peanut revolution” based on the philosophy of creating a food culture that values spiritual richness for future generations! More information about this release *This email has been sent
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