A place where people can speak honestly will change the future of companies. The fully-rented glamping facility “THE W” is a new option for corporate training
Sokyu Co., Ltd. Press release: May 31, 2025 To media representatives A place where people can speak honestly will change the future of companies. The fully-private glamping facility “THE W” is a new option for corporate training. Sit around a bonfire, relax in a wood-fired sauna, and cook together on a wood-fired grill. A fully-private natural space where you can talk without worrying about time connects departments that don’t usually meet, draws out their true feelings, and deepens trust. This is a new type of training format. The shortest distance from Tokyo Station is about 90 minutes. “THE W Relax Garden Resort” is a fully-private resort surrounded by nature in Maebashi City, Gunma Prefecture, and is limited to one group per day. Image
URL: https://prcdn.freetls.fastly.net/release_image/155891/5/155891-5-3eedbd3897eda78c52c12b3d62958fec-1294×928.png There are four containers. Living container, sauna container, two accommodation containers The 1200 square meter site is equipped with a lush lawn garden and “nature experiences” that stimulate the five senses, such as bonfires, wood-fired saunas, and grill experiences. The characteristic of this facility is that sharing experiences in an extraordinary space deepens team relationships and strengthens the foundation of the organization. On the second floor of the adjacent “Maebashi Akagi Roadside Station,” there is a large conference room that can accommodate up to 64 people, and can be used as a place for focused lectures and discussions. The conference room can be divided into four parts, and can flexibly accommodate small-group training of about 15 people per room. It is also fully equipped with training equipment such as projectors, screens, and whiteboards, providing a training environment that is comparable to urban facilities. The W environment, which perfectly balances “concentration and openness,” makes it possible to foster essential changes in the organization, such as “inspiration” and “spiritual awareness” that cannot be achieved in ordinary conference rooms, and “building trust” that can be achieved through shared experiences. ■The perfect place to formulate a corporate philosophy and create a purpose By getting away from the hustle and bustle of the city and being in an extraordinary environment, you can reduce the noise in your thoughts and create an environment where you can face essential questions. In the past, it has also been used for formulating philosophies and concept meetings for new businesses. ■Partial list of corporate training experiences ・Major real estate developer in Yokohama: training for young employees ・Major beauty company: training for executives ■Flexibility to accommodate up to 20 people In addition to 11 foreign-made
high-quality beds for accommodation, up to 20 people can be
accommodated by using tents. In a private space limited to one group per day, you can have deep conversations and honest sessions without worrying about those around you. ■Border-crossing experience × Utilization of local resources ・Pesticide-free vegetable harvesting experience at a farm (5-minute walk) ・Demonstration sales experience at a roadside station (develops presentation and planning skills) ・Programs such as sake brewery tours, tastings, and waterfall training are also available 【THE The value that W provides】 “Rediscovering mental freedom and connections not found in the city” To survive in the VUCA era, the most important thing for a company is “people”. And the power of the place is essential to deepening connections and relationships between people. THE W is not just a training facility, but gathering around a bonfire, sweating in a wood-fired sauna, and sharing meals in nature – such “shared time through experiences” is the foundation for deepening team trust and building relationships where you can talk from the heart. Reexamining the company’s values and the team’s structure, and talking about the future – THE W supports the creation of a space where such dialogue and empathy can occur. ■ “Essential changes” seen from user feedback
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https://prcdn.freetls.fastly.net/release_image/155891/5/155891-5-bcb010b60c9d49d7e120b2e43545cb71-2025×2700.jpg The following comments were received from employees who actually used THE W: “I was able to naturally talk to people from different departments at the bonfire. It was refreshing to be able to share work values.” “Things that I find it hard to say in normal meetings somehow came out of my mouth in nature.” “The group discussion we had after the morning sauna was the best. It cleared my mind and I was able to give a lot of constructive opinions.” “Through the extraordinary environment of staying in a container, I was able to close the gap with my classmates at once and we became more trusting of each other than ever before.” Furthermore, in the survey, many people said, “I think this training is the most memorable,” “It was the most interesting training I have ever participated in,” and “It refreshed my mind and body at the same time.” Many participants’ impressions show that this is not just a place to input knowledge, but a place where they can experience “personal growth” and “building trust with their peers.” Such experiences naturally bring out “sharing true feelings” and “building trust through common experiences,” which are difficult to achieve in urban training centered on classrooms. Indeed, spending time here is a place that itself becomes a “training program.” Implementing training here will not only bring about changes for the participants, but will also lead to positive evaluations from those who plan and propose the training. This is because the trust and security of knowing that “we have chosen a place where we are confident that we will achieve results” greatly influences client satisfaction. 【Future Outlook】 THE W believes that corporate training is one answer to regional revitalization. Gunma Prefecture is easily accessible from urban areas and is also blessed with rich natural assets and industrial resources. Taking advantage of this location advantage, it has the potential to become a “holy land of corporate training” that promotes co-creation between the region and companies by attracting corporate training. In the future, we will strengthen our collaboration with consulting companies and travel agencies that support corporate training, and branding companies that are
responsible for formulating our philosophy, and together we will create a new model of “experiential corporate training”. THE W is not just a glamping facility. It is a place where the “relationships” and “dialogue” that create the future of companies are born. I would be happy if THE W could be the starting point for this. Official website https://thew.jp/ For inquiries contact@thew.jp For more information about this release *This email was sent automatically, so please do not reply.

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