The first collaboration between “SUBU” and “No.12 Kashima Fan Zone”! “100 pairs of SUBU” gift project ex clusively for hotel guests has started!

“SUBU” × “No.12 Kashima Fan Zone” first collaboration! A “100 pairs of SUBU” giveaway project has started for guests only! ​
Tsukihi Holdings Co., Ltd. Press release: April 25, 2025 The first collaboration between “SUBU” and “No.12 Kashima Fan Zone”! A “100 pairs of SUBU” giveaway project has started for guests only! We are starting a new tonoi experience project where you can bring back the “afterglow” after sauna to your daily life. “Just by wearing these shoes will extend your tonoi.” From April 25, 2025 (Friday) at No. 12 Kashima Fan Zone, a complex accommodation facility planned and operated by Tsukihi Holdings Co., Ltd. (Representative Director: Kazuki Kimura) and KX Co., Ltd. (Representative Director: Fumiaki Koizumi), we will begin a
collaboration campaign with the popular brand “SUBU” exclusively for guests as a special experience in which “you can take the post-sauna feeling back to your daily life.”
https://prcdn.freetls.fastly.net/release_image/115218/33/115218-33-b69d21ef43859d50c62a91ca2b30ed93-2434×2700.jpg “SUBU” and “No.12 Kashima Fun Zone” offer a new sauna experience where you can take “Totonoi” home with you. “SUBU” collaboration gift project that “extends the aftertaste of the sauna just a little bit more” Just by wearing these shoes will extend the “tonoi” will start exclusively for guests of “No. 12 Kashima Fan Zone”! At No. 12 Kashima Fan Zone, a complex accommodation facility planned and operated by Tsukihi Holdings Co., Ltd. (Representative Director: Kazuki Kimura) and KX Co., Ltd. (Representative Director and President: Fumiaki Koizumi), we will begin a collaboration campaign with the popular brand “SUBU” as a special experience that allows you to take the “relaxation” after sauna back to your daily life.
https://prcdn.freetls.fastly.net/release_image/115218/33/115218-33-8d49dbc17274b412cd0c4ebdb8104983-3900×2600.jpg No.12 Kashima Fan Zone’s very popular large sauna “Sai”. Features powerful LED vision and dynamic sound. In this project, we want guests staying at No. 12 Kashima Fan Zone to feel the afterglow of the sauna just a little bit more, so we are giving away “SUBU”, which is popular for its relaxing comfort, for free to the first 100 guests. SUBU gently wraps your hot feet after a sauna, providing a sensation that feels like “stretching out the heat from under your feet,” and while maintaining a lingering aftertaste, it accompanies you as you transition from the extraordinary to the ordinary. ■ Campaign overview Campaign name: “Let’s go home wearing “Totonoi”” SUBU gift campaign Target: No.12 Kashima Fan Zone guests (*Please post on SNS.) Bonus: Relaxing sandals “SUBU” will be presented to the first 100 people Period: From April 25, 2025 *Ends as soon as it runs out Reservation page: https://no-12.jp
https://prcdn.freetls.fastly.net/release_image/115218/33/115218-33-279fd9857571aca13d73c76ab15976e9-2193×2433.jpg ■ What is SUBU? SUBU, a relaxing sandal brand, was started in 2016 by director Toshihiko Fukawa with the concept of “winter sandals that no one knows about.” We started making special orders with BEAMS two years after we launched, and since then we have exhibited at the product design exhibition “Maison et Objet” and the men’s fashion festival “Pitti Uomo” in Florence, Italy. The company has been steadily developing wholesale customers both domestically and overseas. In the 10 years since then, they have established a market as one of the leading winter sandals, and their wholesale customers have expanded to approximately 800 stores in 30 countries around the world, with annual sales growing to approximately 1.1 billion yen. In addition to major stores such as France’s Galeries Lafayette and Merci, and the US MoMA Store, the company also has wholesale customers in Malawi, Africa, and Bolivia, South America. “Ely Kishimoto”, “A.P.C.”, “CARHARTT”, “A BATHING APE(R)”, “SANDY LIANG”, Milan’s leading store Dieti Corso Como 10 CORSO COMO COMO), “NANGA”, etc. We have carried out various collaborations from casual and outdoor to fashion. He continues to be very active.
https://prcdn.freetls.fastly.net/release_image/115218/33/115218-33-7de8fb67e9166fab170b78b0f311c06e-2434×2700.jpg ■What is No.12 Kashima Fan Zone?
https://prcdn.freetls.fastly.net/release_image/115218/33/115218-33-7af8351a034246e40fc5ce9a6d197f91-3900×2600.jpg No.12 Kashima Fan Zone is a newly opened complex in Kashima City, the hometown of the Kashima Antlers, that combines lodging, saunas, dining, and event venues. Centered around the large sauna “SOU” with LED vision and dynamic sound, it is fully equipped with light meals and refreshments where you can enjoy sauna meals, a lounge where you can experience local culture, a library, and a merchandise sales area. The accommodation facility consists of eight trailer houses, and each building can accommodate groups of up to six people. We will cultivate value together with the local community as a place that creates “reasons to stay in Kashima”, not just for watching games and sightseeing. ■ Comment from Kazuki Kimura, Representative Director of Tsukihi Holdings Co., Ltd. “I want you to take the “toto noi” you experienced at No. 12 Kashima Fan Zone home with you on your way home!!” This collaboration with SUBU was born out of this desire. The “lingering feeling” that comes back to life the moment you put them on could not have been achieved without SUBU, a magical sandal that can extend “tonoi” as a way to provide a new value for the lodging experience. I hope we can continue to have interesting collaborations in the future. ■ SUBU Director Toshihiko Fukawa Comments SUBU has been loved by many people for its unique relaxing comfort. I myself experienced No.12 Kashima Fan Zone, and I went to the sauna → totonoi → delicious sauna → stay overnight. This is the best. You can wear it all the time inside the facility, and I think SUBU’s comfort is a perfect match for this setting. We believe that “feeling relaxed and alert” refers to a total feeling that goes beyond just physical relaxation, including the state of mind. We at SUBU sympathized with Kashima’s desire to always feel relaxed and created this ultimate relaxing place. After the sauna, your feet will feel so much better with SUBU. ■ Reservations/Inquiries Official website: https://no-12.jp Instagram: https://www.instagram.com/no.12kashimafanzone For inquiries regarding this matter: Tsukihi Holdings Co., Ltd. Person in charge: Yabunaka TEL: 03-6869-2466 Email：info@tsukihi-holdings.co.jp ”Are there any favoritisms that cannot be ceded to anyone?” No.12 Kashima Fan Zone is looking forward to your visit.