Tokyu Fudosan Holdings establishes “ReINN Co., Ltd.” – Commercialization project from the internal venture system “STEP” –

Tokyu Fudosan Holdings establishes “ReINN Co., Ltd.” –
Commercialization project from the internal venture system “STEP” – ​
ReINN Co., Ltd. Press release: April 25, 2025 Commercialization project from the in-house venture system “STEP” Tokyu Fudosan Holdings establishes “ReINN Co., Ltd.” ~Realizing a new asset management model with innovative private lodging services~ Tokyu Fudosan Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Hironori Nishikawa, hereinafter referred to as “Tokyu Fudosan Holdings”) has announced the launch of “ReINN Co., Ltd.” (pronunciation: ReINN, Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryoichi Akatsu, Hisada) as a new company providing private lodging services under STEP*, a group co-creation internal venture system launched in 2019. We would like to inform you that we have established Sho (hereinafter referred to as the “Company”). We will develop new services that aim to redefine Japan’s accommodation market and effectively utilize underutilized real estate assets. *Abbreviation for “S (Start/Sustainable/Shibuya)” “TFHD Entrepreneur Program” ■ “ReINN” service overview Although the popularity of private lodging is increasing year by year in Japan, there were opinions that property owners lacked the know-how and experience to make appropriate management decisions, faced hurdles in raising funds, and were worried about whether they would be able to find a new buyer. Therefore, the company decided to utilize Tokyu Fudosan Holdings’ rich assets and network to provide ReINN, a platform that comprehensively supports everything from opening, operating, buying and selling private lodging properties. Specifically, by using “ReINN” as a point of contact, owners can receive centralized support for all necessary procedures and operations, providing a system that allows them to realize appropriate private lodging operations with less burden. This will single-handedly resolve the risks and hurdles faced by investors who were considering starting a private lodging business, and create a simple and highly profitable operating system. “Home sharing support platform” provided by ReINN
https://prcdn.freetls.fastly.net/release_image/158925/2/158925-2-9d36eb3319d14d5367d9b6adb466f99d-1821×470.png Overview material:
https://48745164.fs1.hubspotusercontent-na1.net/hubfs/48745164/reinn/company.pdf ■ The appeal of “ReINN” for investors At “ReINN,” a specialized support team manages operational status and provides marketing support. Together with operational strategies based on the latest market analysis, we ensure stability and reliability. In addition, it is possible to utilize loans for leveraged operations, making it easier to enjoy tax savings through depreciation and expand asset size. Furthermore, investors can focus on their investment with peace of mind, as they can search for properties and secure the next buyer through ReINN’s support. Against the backdrop of rising domestic and international travel demand, the private lodging market is expected to continue expanding, and by combining Tokyu Fudosan Holdings’ extensive real estate management know-how with the high value-added services unique to private lodging, it has become an attractive investment destination with the potential for future capital gains. This allows investors to understand proper operations and achieve long-term profitability. ■ Mission and initiatives for social issues Our mission is to “redefine the lodging market,” and we aim to establish the private lodging market as an investment asset. To this end, we will promote higher-quality operational support and the construction of secondary markets, providing investors with attractive and stable income opportunities. In addition, by making private lodging operations more accessible, we are contributing to solving the social issue of vacant houses. By utilizing unused housing as lodging facilities, we aim to revitalize the region and increase asset value. ■ Future outlook Our company provides investors with an innovative asset management model that achieves both risk diversification and high returns, while also contributing to solving social issues. In the future, we will continue to advance strategic development by leveraging the latest market information and operational know-how to improve the quality of our services and expand the market, gaining a high degree of trust from investors both domestically and
internationally. ■ Company Profile Name: ReINN Co., Ltd. Address: Shibuya Solasta, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo Representative: Ryoichi Akatsu, Sho Hisada Company website: https://reinn.jp Site for property owners: https://reinn.jp/owner/lp/1 ■ “Environmental management” and “DX” initiatives aimed at in the long-term vision “GROUP VISION 2030” Tokyu Fudosan Holdings announced its long-term vision “GROUP VISION 2030” in 2021. We are working on “environmental management” and “DX” as company-wide policies under the slogan “WE ARE GREEN,” which expresses our attitude of realizing our vision for 2030 with the power of diverse green resources. Tokyu Land Corporation, our core company, is actively promoting various initiatives with the aim of becoming an “environmentally advanced company.” By the end of 2022, we will have completed the switch to 100% renewable energy at our offices and owned facilities*, and in March 2024, we were the first domestic operating company to be certified by the RE100 Secretariat as having achieved the RE100 goal. *Excluding some joint business projects etc. About Tokyu Fudosan Holdings “GROUP VISION 2030” https://www.tokyu-fudosan-hd.co.jp/group-vision-2030/