MAGMA Co., Ltd. Opening ceremony for “MAGMA RESORT Shimobe”, a hotel-in-hotel that offers “experience-based x hot spring inn”, which is rare in the world, will be held!

[MAGMA Co., Ltd.] Opening ceremony for “MAGMA RESORT Shimobe”, a hotel-in-hotel that offers “experience-based x hot spring inn”, which is rare in the world, will be held!
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MAGMA Co., Ltd. Press release: April 24, 2025 The opening ceremony of “MAGMA RESORT Shimobe”, a hotel-in-hotel with an “experiential-type hot spring inn” that is rare in the world, will be held! Experience the charms of Yamanashi and Kyonan—local collaboration activities also announced! MAGMA RESORT, an experiential resort operated by MAGMA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yuhiro Fukunaga), has entered into a business partnership with Shimobe Hotel, a hot spring inn operated by Shimobe Hotel Co., Ltd. (Headquarters: Minobu-cho, Yamanashi Prefecture, Representative Director: Michinori Yazaki).We held an opening ceremony for MAGMA RESORT Shimobe. On the day of the event, more than 50 people attended, including people from banks, government, and local organizations, as well as media outlets, OTA people, influencers, and local residents. At this ceremony, a business partnership with Shimobe Hotel Co., Ltd. was announced, and the Yamanashi Chuo Bank also expressed its intention to collaborate with local companies. These efforts are expected to have a ripple effect on the local economy and create new tourism resources that leverage local industries. Image
URL: https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-e97787008ad46330483a68522b411917-2364×1774.jpg MAGMA Co., Ltd. Representative Director Yudai Fukunaga (left) and Shimobe Hotel Co., Ltd. Representative Director Michinori Yazaki (right) at the opening ceremony
■A new resort experience where nature x learning x excitement intersect MAGMA RESORT Shimobe is a globally rare “hotel within a hotel” where two brands coexist within one facility, with the theme of “an immersive resort of learning and discovery” that can be enjoyed by three generations of parents and children. In addition to hot springs, lodging, and restaurants that make use of local ingredients, more than 10 types of activities are held every day in four genres:
entertainment, nature, traditional culture, and education. The experience begins immediately after check-in from 1:30pm, and we offer a variety of programs that both adults and children can enjoy all day long, both in the evening and in the morning. We have a wide range of content that you can easily participate in without making a
reservation, and we will deliver an “immersive stay experience” that the whole family and even three generations can enjoy.
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-2f9a73bae40ff381055d2bea9c0377ed-2167×1462.jpg Nature activity “Treasure Hunt”
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-05a3309b83ad230050f31eeeba8f8eee-3872×2592.jpg Shimobe Onsen, a famous hot spring with three types of hot springs and 12 bathtubs
■Opening ceremony contents (partial excerpt) • Representative Fukunaga introduces the facility vision • Congratulatory speech by Shimobe Hotel, Yamanashi Chuo Bank, and Minobu Town Planning and Policy Division • Ribbon cutting and some hands-on activities • Announcement of collaboration project with local companies • Standing style social time
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-8afb884bfab9e216460e48744fd20392-2364×1774.jpg A scene from the tape cutting. From left: Minobu Town Planning and Policy Division Manager Osamu Takano, Fukunaga, Yazaki, and Yamanashi Chuo Bank Executive Director Koji Sakamoto.
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-ee1dc13d10a9208764a964136718f8f5-2364×1774.jpg In the interview after the ceremony, it was impressive to see Mr. Yazaki and Mr. Fukunaga exchanging words peacefully from beginning to end.
■Speaker comments (partial excerpts) Representative Director Yudai Fukunaga “MAGMA RESORT is a place that creates a “circulation” where passion is transmitted through interactions with people.In collaboration with the local community, we will pass on the “want to try” and “excitement” of children to the next generation.I would like to tackle the challenge of being able to take on this place with gratitude, responsibility, and determination.” Comment from Michinori Yazaki, Representative of Shimobe Hotel Co., Ltd. We have changed the nature of our facilities to match the times. We see this initiative as a new challenge of merging experience-based and hot spring inns, and we have strong expectations and excitement for the possibilities that will expand beyond that. Comment from Mr. Sakamoto, Executive Director, Yamanashi Chuo Bank This project is a model case that leverages local resources in a new form of “hotel within hotel,” and we will provide support not only in terms of finance, but also in terms of public relations and regional collaboration. We hope for sustainable development through job creation and economic circulation. Comment from Mr. Takano, Manager of Minobu Town Planning and Policy Division We have high expectations for being able to communicate the charm of the region in the form of experiences, and hope that this initiative will lead to regional revitalization, such as encouraging immigration and job creation. Comment from Keisuke Saiki, Managing Director of Margaux Co., Ltd. I met MAGMA through an introduction from Shimomoto Hotel, and I sympathized with their ideas. As a local company, we are happy to be able to work together to revitalize this area.
■Future outlook
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-51747cdf9b7a718e7d122ba080917bcb-2000×1414.png In collaboration with local industries in the Yamanashi and Kyonan regions, we are developing experiential activities that utilize local resources such as inden, Japanese paper, jewelry, and fireworks. The photo is one example. Looking to the future, MAGMA RESORT will further deepen its collaboration with a variety of partners, including local industries, and will develop initiatives that allow visitors to maximize the appeal of the region and experience it. While valuing co-creation with the local community, we will deliver an unforgettable time to all who visit, and communicate the new resort format of “hotel within hotel” not only within Japan but to the world.
https://prcdn.freetls.fastly.net/release_image/146978/9/146978-9-813a8062c72d6c4d32e9dd986857e4c0-1348×890.png Grand opening in April 2025 “MAGMA RESORT Shimobe” [Facility overview] Name: MAGMA RESORT Shimobe Location: 1900 Kaminohira, Minobu-cho, Minamikoma-gun, Yamanashi Prefecture Management: MAGMA Co., Ltd. Opening date: April 1, 2025 URL: https://magma-resort.com [Inquiries from the press regarding this matter] Contact: MAGMA RESORT Public Relations Email: info@magma-resort.com Phone number:
080-5798-5377 Official website: https://www.magma-company.com/ Name: MAGMA RESORT Shimobe