BLANC Co., Ltd. Have a deep encounter with books at a reading night. BLANC FUJI starts reading workation campaign

[BLANC Co., Ltd.] Have a deep encounter with books at a reading night. BLANC FUJI starts reading workation campaign ​
BLANC Co., Ltd. Press release: April 24, 2025 Have a deep encounter with books at a reading night. BLANC FUJI starts reading workation campaign We offer free benefits to update your reading experience – tumblers, herbal tea, audio books, use of the restaurant building after checkout, etc. BLANC Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Takuya Yamanaka, hereinafter referred to as the “Company”), which operates hotels that coexist with nature, has started offering a “Reading Workation Campaign” at “BLANC FUJI” (Fujiyoshida City, Yamanashi Prefecture), which is operated by the Company. This campaign was realized in sympathy with the message of the “Reading Workation” project (initiator: Amane Sawatari), which advocates a new stay style of “travelling to read”.As part of the “free space” time that BLANC values, we offer an experience of quietly facing books in nature. Reservations can be made through the official website or affiliated accommodation sites. Reservations are scheduled to start on May 1, 2025 (Thursday), and the offer period is scheduled to be from May 7, 2025 (Wednesday) to July 31, 2025 (Thursday). *The “Reading Workation Campaign” is a free campaign that can be used with all BLANC FUJI accommodation plans. When making a reservation, you can select from exclusive options. Official website: https://blan-c.com/fuji/ Image
URL: https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-c0e7a2f5e5d8e173642fb0ecf88180ea-1200×630.jpg Reading night campaign

https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-c276d10eb1642f52c2992691445eb93f-1313×1293.png Reading work What is reading workation “Reading workday” is a new way of spending time that incorporates “time to prepare” to face your thoughts and sensibilities through reading into your daily life and work environment. The “Reading Workation Promotion Council” (initiator: Amane Sawatari), which disseminates this idea, is carrying out activities to expand the option of “travelling to read” This project is planned and presided over by Amane Sawatari (CEO of Amane Career Co., Ltd.), who is active as an author and corporate advisor. As an expert in work style and organizational development, he has a track record of working in more than 400 companies, local governments, and government offices to promote work style reform and cross-border learning.He is promoting a new lifestyle by proposing “a trip for the purpose of reading = a reading night.” –With reading as the subject, we bring back time to face ourselves in our travels and daily lives– BLANC sympathizes with this philosophy, and in this campaign we will propose a reading workation experience that takes advantage of the environment of the accommodation facility. Reading Workation official website: https://work-vacation-book.my.canva.site Background of the start of the “Reading Workation Campaign” In recent years, as work styles and travel styles have diversified, attention has been focused on the way people spend their time while traveling, as exemplified by “workcation.” People are now focusing not only on sightseeing and activities, but also on how they spend their time and how they deal with themselves. Amid this trend, what is currently attracting attention is the so-called “reading night,” an overnight experience where “reading” is the main purpose. In addition to the appearance of hotels with a reading theme, new options for “travelling to read,” such as tote bags made for “reading nights,” are gradually spreading in society. The lifestyle of taking “reading time” with you when traveling is beginning to become visible in the form of products and services. 【※1】【※2】 In addition, “reading nights” are attracting attention as a means of “relieving one’s reading schedule” and “mental care,” and it has been shown that the behavior of traveling to consciously set aside time to read books is becoming more common. 【※3】 Focusing on this background, BLANC proposes a “Reading Workation Campaign” that focuses on the act of “going on a journey with a book” as an experience to spend “quiet time” where you can concentrate on reading, rather than “a place to read books”. ※Reference ※1 “Go on a journey to enjoy reading. 10 book hotels and inns around the country that will make you love books even more” (OnTrip JAL, released on October 12, 2023)
https://ontrip.jal.co.jp/tokyo/17660458 ※2 “In 2025, reading will become a ‘traveling’–Related products such as bags exclusively for reading nights are now available” (Nikkei Compass April 3, 2025) style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc
noopener”>https://www.nikkei.com/compass/content/PRTKDB000000008_000041205/preview ※3 “Hit Habit Forecast vol.331 “Reading Night”” (Hakuhodo Lifestyle Research Institute, 2024)
noopener”>https://www.hakuhodo.co.jp/magazine/112097/ “Reading with your ears” a new reading experience This campaign also collaborates with Japan’s largest audiobook service “audiobook.jp” (operated by Otobank Co., Ltd.), which was born from the desire to “make it commonplace in the world to enjoy books with your ears.” For this initiative, we have created a special audiobook list with the theme of “books you want to read while traveling” and selects works that are suitable for BLANC FUJI’s environment. During your stay, you can obtain a special coupon (free for the first 30 days) from the dedicated QR code and enjoy audiobooks at any time and place of your choice, such as in your room, lounge, or fire pit. *Individual registration is required for use. audiobook.jp: https://audiobook.jp/ Providing a free audiobook trial (cooperation: Otobank Co., Ltd.) You can freely enjoy audiobooks selected according to BLANC’s worldview by obtaining a special coupon (free for the first 30 days) from the QR code.
BLANC reading work campaign benefits 1. Gift of an original tumbler We will give you a BLANC original tumbler to enjoy your reading time. 2. Provision of herbal tea You can enjoy a gentle scented blended tea using herbs grown in a local herb garden. 3. Use of the restaurant building after check-out (10:00-12:00) Even after checking out, you can spend some quiet reading time in the restaurant building or the common terrace. *Some dates may not be held depending on facility usage. 4. Audiobook special coupon (first 30 days free) (Cooperation: Otobank Co., Ltd.) You can freely enjoy audiobooks selected according to BLANC’s worldview using the QR code. This campaign is an optional experience program that provides free benefits to enrich your reading experience during your stay, provided you bring one book and answer a simple questionnaire. *All available for free *The survey will be used to create and improve future experiences. Recommended • Those who want to take a break from everyday life and quietly face books • People who want time to adjust their sensibilities and thoughts amidst their busy schedule • People who want to refresh while working through workation • People who use reading or audiobooks as a way to improve themselves • Those who have a pile of books they wanted to read/those who want an opportunity to get rid of their “loaded reading” • Those who want to improve their creativity and concentration in nature
https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-09c7d3b297b699c6081b31ff3f3dd7e8-3900×2601.jpg BLANC FUJI scenery How to enjoy your reading trip at BLANC FUJI • Reading and looking at nature from the room’s large window (BLANC Window) • Time to relax while listening to audiobooks in the bonfire space • Open the book quietly with the smell of coffee brewed in the morning • Relax and concentrate on reading at the restaurant building in the morning
https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-23657d3ed2d0abd4bce53fd9a5bc0047-1122×806.png How to enjoy a reading night As the ways to spend your time while traveling are diversifying, “travelling to read” is one of the options. Why not spend a quiet moment facing a book, away from your daily life, on a “reading journey” at BLANC?
https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-5d1b066c6300f2386d8b4f632173224b-3900×2601.jpg BLANC FUJI guest room
About BLANC FUJI The concept is “Feel nature with all five senses and experience the “blank space.” Feel the four seasons while looking out at Mt. Fuji, listening to the quiet murmuring of the Katsura River, and feeling the warmth of the trees and stones. Enjoy a meal made with local ingredients, and experience the “marginality” of living in harmony with nature, where the scent of trees and flowers changes depending on the season. We offer rooms with attached open-air baths and rooms where you can enjoy a private sauna. For those who want to get away from the hustle and bustle of daily life and find some peace, we offer a trip where you can experience nature with all five senses.
https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-2dd7c317c5da4315df1f3b0488554cc7-3900×2601.jpg BLANC FUJI ■Hotel Overview Name: BLANC FUJI General Manager: Kohei Sato Address: 9-6-25 Kamiyoshida Higashi, Fujiyoshida City, Yamanashi Prefecture Phone: 0555-28-6299 Access: 10 minutes by car from Fujiyoshida IC, 5 minutes by car from Fujiyoshida Oshino Smart IC, 20 minutes by bus from Fujisan Station, 10 minutes by taxi Site area: 5702 square meters Area of ​​each building (including deck space): 25 square meters -78 square meters (3 types) Number of accommodation rooms: 11 rooms Please check the reservation site for details Facilities in the building: Bath and toilet, living space, deck space, air conditioner, bed *Some buildings have open-air baths and private saunas Shared facilities: restaurant space, bonfire space, etc. Grand opening: July 1, 2024 Official website: https://blan-c.com/fuji/ Official Instagram: https://www.instagram.com/blanc.fuji/ Image
URL: https://prcdn.freetls.fastly.net/release_image/84114/24/84114-24-d66d5316633164d43551bd3107cd2564-2560×800.jpg BLANC HOTEL Company name: BLANC Co., Ltd. Location: 〒106-0032 Wework, Ark Hills South Tower 16F, 1-4-5 Roppongi, Minato-ku, Tokyo
Representative: Takuya Yamanaka Established: May 21, 2018 URL: https://blan-c.com Business details: BLANC Co., Ltd. develops free and sustainable living rooms (mobile smart hotels) in-house with the vision of “providing space for co-creation, circulation, and thinking through spaces,” and operates accommodation facilities that coexist with nature. In 2019, we opened our first base, BLANC MIYAKOJIMA (formerly RuGu Glamping Resort) in Miyakojima, Okinawa Prefecture, and in 2024, we opened BLANC FUJI in Fujiyoshida City, Yamanashi Prefecture. We plan to open new locations at multiple locations in the future.