Hoshino Resorts Report on the “Hoshino Resorts LIVE 2025 Spring” online press conference

[Hoshino Resorts] Report on “Hoshino Resorts LIVE 2025 Spring” online press conference ​
Hoshino Resort Press release: April 23, 2025 [Hoshino Resorts] Report on “Hoshino Resorts LIVE 2025 Spring” online press conference ~ Hoshino Resorts announces the 6th new brand “LUCY”, as well as the latest information such as newly opened facilities! ～ Hoshino Resorts, which operates around six brands under the theme of “making travel fun”: “Hoshinoya,” “Kai,” “Resonare,” “OMO,” “BEB,” and “LUCY,” held an online press conference “Hoshino Resorts LIVE 2025 Spring” on April 22, 2025. This time, we focused on announcing new hotel brands and the latest news from each brand.
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-cb9d8e086070fb593d7eebb781f368e3-1446×811.jpg Online press conference “Hoshino Resorts LIVE 2025 Spring” ■About Hoshino Resorts business development At Hoshino Resorts, we cater to the diverse travel needs of our customers. Overwhelming creative themes spun to meet the purpose “Hoshinoya” provides extraordinary experiences, memories beyond imagination We operate six sub-brands, including RISONARE, a resort hotel that remains in Japan, and LUCY, a mountain hotel that will move your heart. We aim to become a world-class hotel management company by evolving our unique style of hospitality, such as offering stays that take advantage of the local characteristics and unique experiences unique to Hoshino Resorts. *Company profile is here here
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-d473b2b852093ef858da145ee52ecdbe-3047×2525.png ■Date and time Tuesday, April 22, 2025 Part 1 10:00-12:00 Part 2 14:00-15:30 *The presentation content is the same for both Part 1 and Part 2. ■Presentation contents 1. The birth of Hoshino Resorts’ new brand “LUCY” The concept is “a mountain hotel that will move your heart” Hoshino Resorts has officially decided to launch its sixth new brand, “LUCY,” and to roll it out nationwide from spring 2025. The concept is “a mountain hotel that moves your heart.” We propose a new form of travel through hotel management in “mountain” locations, so that the moving experiences unique to the mountains, such as ever-changing landscapes, never-before-seen starry skies, and encounters with flora and fauna, can become more familiar to more people. *Release date is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-0217698d8b0591600af684c0816a7399-1182×1182.png [LUCY Oze Hatomachi] LUCY brand’s first facility opens. The concept is “a hotel where the best Oze hike begins” The new brand “LUCY” will open “LUCY Oze Hatomachi” in Gunma Prefecture’s Oze National Park on September 1, 2025. Accommodation reservations will start selling from June 2, 2025. The concept is “a hotel where the best Oze hike begins.” Not only is it located in a perfect location for those who want to enjoy Oze hiking, but the LUCY brand’s “Six Promises” will help relieve the burden and anxiety of staying in the mountains. *Release date is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-1cef35669f82de65fad5e1d2e7303353-720×404.png “LUCY Oze Hatomachi (right)” and “Hatomachi Base Cafe & Shop (left)” are located at Hatomachi Pass, the gateway to Oze. 2. News from each brand OMO, a hotel located in an exciting town ・First release of some design images of “OMO7 Yokohama by Hoshino Resorts” opening in spring 2026 “OMO7 Yokohama by Hoshino Resorts” will open in Yokohama City, Kanagawa Prefecture in spring 2026. The hotel is a development project called “BASEGATE Yokohama Kannai (Yokohama City Old City Hall Utilization Project)” that utilizes the site of the Yokohama City Old City Hall in front of JR Kannai Station. The Yokohama City Old City Hall, designed by Togo Murano, a representative architect of the Showa era who supported Japan’s modern architecture, will be utilized as a “legacy hotel.” We will start accepting reservations on the official website in October 2025. *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-42bf331b7afbadb484f8d30a16869330-3794×2351.jpg “OMO7 Yokohama” exterior image ・Overlooking the Yokohama Bay Area! OMO5 Yokohama Bashamichi, a hotel with a spectacular view of over 150m, opens “OMO5 Yoko” will be located in Yokohama City, Kanagawa Prefecture in the winter of 2025-26 We will open Hama-Bashamichi by Hoshino Resorts. The hotel is located on the 46th to 51st floors of a skyscraper complex directly connected to Bashamichi Station, and offers an outstanding view of the bay area and Yokohama city. In addition, along with “OMO7 Yokohama” which will open in front of Kannai Station in Yokohama in the spring of 2026, two OMOs will be opened in the Yokohama area. Reservations are scheduled to start around summer 2025. *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-938725aec76c1a719a26bd272dae7864-3900×2601.jpg A super high-rise complex with OMO5 Yokohama Bashamichi on the 46th to 51st floors ・[OMO7 Osaka x Yoshimoto Kogyo] Yoshimoto comedians appear daily! “Holete Mauwa, EXPO LIVE! ~Osaka warai’s mirai edition~” will be held every day to learn about the latest Expo information and Osaka comedy while laughing. OMO7 Osaka will be holding an in-house activity, “Holetre Mauwa, EXPO LIVE! ~Osaka warai’s mirai edition~” from April 22 to May 11, 2025, and from July 1 to August 31, 2025. In this activity, we will collaborate with our neighbor Yoshimoto Kogyo Co., Ltd., which has a theater near our hotel. Yoshimoto Kogyo comedians will perform every day during the event. This is a LIVE where you can learn about the latest Expo information and Osaka’s comedy culture while laughing, in the format of a dialogue between the comedians who will lead the future and the neighborhood guide “OMO Ranger”. *Release date is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-dcc37f174313b546a2014d147527baae-3000×2000.jpg Welcome to EXPO LIVE! ~Osaka warai’s mirai edition~ ・We are planning to hold “Local Rhythm Night”, an event where you can enjoy a wonderful night time, at OMO nationwide! This event was held based on the desire to create a wonderful time from the time you return to the hotel until you go to sleep. At this press conference, we announced the holding of OMO5 Kanazawa Katamachi “Kanazawa KOGEI Night Salon” and OMO5 Okinawa Naha “Ryukyu Moment, Evening Banquet”. We aim to roll it out to OMOs nationwide by the end of 2025. *Release date is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-8b40e4848750c37e558d7845632b62bf-2560×1920.jpg RISONARE, a memorable resort beyond imagination ・[Risonare
Shimonoseki] Opening scheduled for December 11, 2025! The concept is “a designer hotel in the straits” RISONARE will open its 8th facility, RISONARE Shimonoseki, on December 11, 2025. The concept of the facility is “a designer hotel on the strait.” In addition to architecture that stylishly incorporates elements unique to this area, such as the views of the Kanmon Strait and blowfish, we design a stay where you can enjoy the strait to the fullest with activities that take advantage of our prime location overlooking the Kanmon Strait. With this opening, RISONARE will enter the Kyushu/Yamaguchi area for the first time. The start date for accepting reservations is scheduled for June 2025. *Release date is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-0f785c14edbc26aac1bbea3f46b66576-3900×2194.jpg Risonare Shimonoseki exterior image ・[Tomamu] A 20th anniversary special project to enjoy the sea of ​​clouds and a once-in-a-lifetime morning, delivering a new charm with a spectacular view Hoshino Resorts Tomamu’s Unkai Terrace will celebrate its 20th anniversary in 2025. To commemorate this, we have prepared special content such as the birth of a new spot, a guided tour of Unkai Terrace, and the “Unkai 20th Anniversary Plan”, an accommodation plan with 20 benefits. In addition, the seventh facility in the Cloud9 plan, “Cloud Round”, will be created. *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-1724b1efcb2fc9e702552ed243cec93a-3900×2600.jpg Cloud Round Even though it’s the royal road, it’s new. Hot spring inn “Kai” ・Hot spring inn brand “KAI” will expand to Kusatsu Onsen in Gunma Prefecture! “Kai Kusatsu” scheduled to open in spring 2026 The hot spring inn brand “KAI” has decided to open its 24th facility in Kusatsu Onsen, Gunma Prefecture. The facility name is KAI Kusatsu, and the opening date is scheduled for spring 2026. The concept is “a hot spring inn and hot spring town in a forest connected by a tunnel.” We have a tunnel exclusively for guests to access Kusatsu Onsen Town, and we propose a stay where you can enjoy two different worldviews: the world of Kusatsu, where you can stay surrounded by nature, and the historic and lively Kusatsu Onsen Town. *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-3886115ddb689c54ac0c2f48b26221aa-3083×1996.jpg Image illustration of Kusatsu, a world connected by a tunnel with the Kusatsu hot spring town in the foreground and a tunnel in the background ・[Kai Hakone] Reopening on August 13, 2025! All rooms are in the local room “Hakone Gokochi no Ma”. “Hakone Gokochi Suite” is also available, with only two rooms over 110m2. KAI Hakone will reopen on August 13, 2025. Reservations start on April 22, 2025. All rooms are now local rooms called “Hakone Gokochi-no-ma,” and only two rooms called “Hakone Gokochi Suite” have also been created. “Gotochigaku,” an opportunity to experience local traditional culture, is a new experience where you can experience “zuku”, a part of the Hakone marquetry production process. In addition, “Sawa Chaya” has opened in the courtyard, where you can relax and enjoy the ever-changing behavior. *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-b62b4c1fb2aed0215afe6cd52090494a-2515×1676.jpg Image of the guest room open-air bath and the after-bath space “Ishi no Ma” of “Hakone Gokochi Suite” Overwhelmingly extraordinary “Hoshinoya” with original themes ・[Hoshinoya] Renewal of brand logo with the desire to “connect people around the world through travel” HOSHINOYA, which offers an overwhelmingly extraordinary experience with each facility having an original theme, has renewed its brand logo based on the concept of “Go to the special seat of that moment.” The new logo incorporates the family emblem “Meyuimon,” which is a tie-dye design, expressing the desire to “connect people around the world through travel.” *The release is
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-c64e0494aaf4dfa8bb0f9d0c0e8016f1-2016×950.jpg 3. Public relations talk channel ・Notable news (1st anniversary of opening) -1955 Tokyo Bay’s public space “2nd Room” has been expanded! A space that makes your theme park trip even more convenient and comfortable *The release is -Two people from Gotanda’s representative “Saraba Seishun no Hikari” came to OMO5 Tokyo Gotanda! *Farewell to the Light of Youth Youtube “Ura-Saraba” Click here
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-e8dd49bf1253157bb5ad1fb7379a4bdb-3900×2149.jpg [1955 Tokyo Bay] Semi-private room with curtains in public space “2nd Room” ・Regular trend prediction “Sleep tourism” is currently attracting attention ー (Hoshinoya Karuizawa) – Nachiyukui Island Time (Hoshinoya Taketomi Island) – (kai)
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-c4492ad0126741ddea1c12fcc7a478e6-3000×2000.jpg Nachiyukui Island Time (Hoshinoya Taketomi Island) New travel style “Coolcation” – Jukai Morning Tour (Hoshinoya Fuji) – (Hoshinoya Fuji) – (Hoshinoya Karuizawa) – (Gaku Tanigawa) – (Oirase Keiryu Hotel) – (Risonare Kohama Island)
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-4a180cae26a2c152ed25a4709215bfb1-3900×2601.jpg Summer Night Forest Glamping Grilled Ice (Hoshinoya Fuji) ・Summer event information! – (Banta Cafe) ー (Resonar Regium) – (Bandaiyama Onsen Hotel) -BEB Fruit Sour Festival 2025 (BEB5 Karuizawa) – (Aomoriya) – (Tomamu)
https://prcdn.freetls.fastly.net/release_image/33064/1470/33064-1470-13d771020a5b1e46f91468c4dea13061-2830×1886.jpg Maasan Tropical Fair (Banta Cafe) 4. Topics from Representative Yoshiji Hoshino TOPIC1. Online roundtable discussion – Theme 1. About the Osaka/Kansai Expo – Theme 2. About overtourism – Theme 3. About accommodation tax TOPIC2. Newly opened facilities TOPIC3. Skiing report