New Otani Kyushu Co., Ltd. Hotel New Otani Hakata “IWC Champion Salmon Fair” held in preparation for reg istration of “Traditional Sake Brewing” as a UNESCO Intangible Cultural Heritage

[New Otani Kyushu Co., Ltd.] [Hotel New Otani Hakata] “IWC Champion Salmon Fair” held in preparation for registration of “Traditional Sake Brewing” as a UNESCO Intangible Cultural Heritage ​
New Otani Kyushu Co., Ltd. Press release: November 29, 2024 [Hotel New Otani Hakata] “IWC Champion Sake Fair” held in preparation for registration of “Traditional Sake Brewing” as a UNESCO Intangible Cultural Heritage Period: December 1, 2024 (Sunday) – January 31, 2025 (Friday)
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-23c84944f3c400c99328cf3c456593f4-1920×1280.jpg *Image is for illustrative purposes View details ​ At Hotel New Otani Hakata (1-1-2 Watanabe-dori, Chuo-ku, Fukuoka, General Manager Masayuki Yamazaki), with the prospect of “traditional sake brewing” being registered as a UNESCO intangible cultural heritage, It will be sold at all restaurants in the hotel for a limited time from December 1, 2024 (Sunday) to January 31, 2025 (Friday). “Traditional sake brewing”, which was established based on traditions and techniques that have continued for more than 500 years, is an ancient Japanese method that uses Koji mold cultivated in Japan’s climate and climate, and is a culture that Japan is proud of. These traditional techniques play an essential role in Japanese culture, including rituals and festival events. Today, demand from overseas is increasing, and the export value of Japanese alcoholic beverages has increased more than five times compared to 10 years ago. On the other hand, the survival of many sake breweries is at risk due to a decline in domestic consumption and a lack of successors. Against this backdrop, the prospect of being registered as a UNESCO Intangible Cultural Heritage is expected to deepen understanding not only among brewers and brewers but also those involved, and to spread the appeal of traditional sake brewing. At Hotel New Otani Hakata, we want you to be interested in Japanese sake and experience its charm, so we will be offering 5 types of sake carefully selected by Chijiwa Executive Chef Sommelier. Have a fun time drinking and sharing the auspicious alcoholic beverages of “Champion” at year-end parties, New Year’s parties, and auspicious occasions. Product overview *The year in parentheses is the year of the IWC award (1) Tsurunori Junmaishu 5BY (2007) Kikuhime Founded in Ishikawa Prefecture around 1570. In 2007, he was awarded the first IWC Champion Sake. The rice used as the raw material is 100% Yamada Nishiki from Yoshikawa-cho, Miki City, Special A District, Hyogo Prefecture. In order to pursue the flavor typical of Junmaishu, this Junmaishu is brewed with a rice polishing ratio of 65%, Yamahai Shubo, and carefully controlled temperature in
custom-made production tanks. A sake that is synonymous with Kikuhime and is described as having a rich flavor.
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-99fc11b3dd56cce21f922dc3e758c6f2-1512×2016.jpg (2) Nabeshima Daiginjo Special A Yamada Nishiki (2011) Fukuchiyo Sake Brewery Founded in 1899 in Kashima City, Saga Prefecture. Made from Yamada Nishiki from the Special A area of ​​Hyogo Prefecture, polished to 35%, this sake is popular for its fruity aroma and rich taste, and is difficult to obtain. It has become popular again after Their Majesties the Emperor and Empress of Japan attended the SAGA 2024 National Sports Festival and said it was delicious.
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-44d91d8f88a3d9de354529b1856bf225-1200×1600.jpg (3) Daiginjo Gokujo (2013) Kitaya Founded in 1820 in Yame City, Fukuoka Prefecture. As the name suggests, this sake is the finest sake made from Itoshima-produced Yamada Nishiki, polished to a rice polishing rate of 35%, and finished with a luxurious squeezing process called Shizuku Shibori.
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-d117f4e96916348560eaa1804e1c3a02-1280×1909.jpg (4) Nanbu Bijin Special Pure Rice Sake (2017) Nanbu Bijin Founded in 1902 in Ninohe City, Iwate Prefecture. The Iwate Prefecture original sake brewery-friendly rice “Gin Otome” from Ninohe City, Iwate Prefecture is polished to 55% with its original flavor remaining and grown in the clear underground water of Orizume Basen in the southern part of Ninohe. Japanese sake brewed by the chief brewer. This sake is said to be a miracle created by a small town with a population of 28,000.
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-2157d0c525678b0c3378a6890996e7af-1800×2700.jpg (5) Kito Muryozan Junmai Ginjo (2020) Heiwa Sake Brewery Founded in 1928 in Wakayama Prefecture. “Kido” was born from the desire to convey the culture of Kishu. The pinnacle series is Muryozan, which is made by polishing only Yamada Nishiki from the Special A area of ​​Hyogo Prefecture to 50%, and is a full-bodied sake that expresses the flavor of rice.
https://prcdn.freetls.fastly.net/release_image/27824/171/27824-171-5b19c59fc26ab01c4ee4d4b363c4bd07-1800×2700.jpg What is IWC? IWC (International Wine Challenge) is the world’s largest alcoholic beverage competition held every April in London, England. IWC’s “Sake Department” was established in 2007. Since then, the award-winning sake in the SAKE category has attracted attention both domestically and internationally, and IWC has been highly regarded as an important event for the expansion of Japanese sake overseas. In 2024, the SAKE category will be “Regular Sake”, “Junmai Sake”, “Junmai Ginjo Sake”, “Junmai Daiginjo Sake”, “Honjozo Sake”, “Ginjo Sake”, “Daiginjo Sake”, “Sparkling”, “Kuzhu”, and “Aged Sake”. The wines are divided into 10 categories, and each category is judged by blind tasting. Among the exhibited sakes that received the highest “Gold Medal” out of the 4-level evaluation, “Trophies” are given to particularly outstanding ones, and one of them is awarded “Champion Salmon” as the highest award in the SAKE category. will be given the title. Source: SAKETIMES (
https://jp.sake-times.com/special/news/sake_iwc2024-medal-trophy ) Sales overview Hotel New Otani Hakata “IWC Champion Sake Fair” Period: December 1, 2024 (Sunday) – January 31, 2025 (Friday) Location: Japanese Cuisine Senbazuru (14F) / Restaurant Castellian Room (B1) / Barcasterian Room (B1) / Chinese Restaurant Taikanen (B1) Cafe & Restaurant Green House (1F) *Closed days depend on each restaurant. Inquiries: 092-714-1111 (Representative)