A “fragrant forest” that will make you want to take a deep breath! “OSAJI” Mr. Masakazu Shigeta supervises the fragrance, and an experiential illumination appears WINTER ILLUMINATION FRAGRANCE FORESTS held
Citta Entertainment Co., Ltd. Press release: November 29, 2024 A “fragrant forest” that makes you want to take a deep breath! “OSAJI” Mr. Masakazu Shigeta supervises the fragrance, and an experiential illumination is now available. WINTER ILLUMINATION FRAGRANCE FORESTS will be held. Starting November 29th (Friday), we will be holding an SNS campaign where you can receive “OSAJI” items when you visit decoration points, as well as workshops where you can experience the charm of plants and scents. “La Cittadella”, a commercial complex in front of Kawasaki Station (Kawasaki Ward, Kawasaki City, Kanagawa Prefecture, operated by Citta Entertainment Co., Ltd./President: Misu Alessandro), will open from Friday, November 8, 2024 to January 31, 2025. “LA CITTADELLA WINTER ILLUMINATION 2024-2025 FRAGRANCE” until Sunday (Friday) FORESTS is currently being held.
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-fdcfab8b49da6bf298f7b5660deaa3f8-2823×2117.jpg Image La Cittadella holds illuminations that decorate the Italian cityscape with a different theme every winter. The theme of this year’s illumination is “The radiance of FRAGRANCE FORESTS that gently envelops the Italian cityscape”, and three zones within the facility are decorated with creative botanicals, each with its own theme. We are creating a new type of experiential illumination that can be enjoyed not only visually, but also with the senses of smell and touch, with decorations and a special scent blended just for this occasion. The overall art direction and production of botanical decorations are based on the theme of “People Plants
Environment,” focusing on the human senses of sight, smell, and touch, and “VISCUM FLOWER”, which proposes a new perspective. The fragrance is supervised by Toshihide Okamoto, representative of “STUDIO”, and Masakazu Shigeta, founder of “OSAJI”, a skin care brand for sensitive skin that proposes a skin care lifestyle to maintain healthy and beautiful skin. . Created by the powerful collaboration of these two people, please enjoy the fantastical space where plants, scents, and light intertwine to make you want to take a deep breath.Enjoy a relaxing moment that can only be experienced here.
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-e5a5517d6f92a59492b4071d710be370-956×334.png In conjunction with this project, starting Friday, November 29th, we will be running an SNS campaign (LINE Stamp Rally) where the first 300 people who visit three illuminations decorated with botanical decorations will receive an “OSAJI” item. This event will be held. In addition, for two days, December 14th (Saturday) and 15th (Sunday), a special room fragrance spray and botanical mini bouquet that is perfect for the Christmas season will be created for 10 people each day to experience the charm of plants and scents. We would like to inform you that we will be holding a workshop (all participants will receive “pesticide-free herb seedlings”). LA CITTADELLA WINTER ILLUMINATION 2024-2025 FRAGRANCE FORESTS The brilliance of “FRAGRANCE FORESTS” gently enveloping the streets of Italy [Event Overview] In the three illumination zones within the facility, creative botanical decorations each with their own theme and a special scent blended for this event will be created, creating an experience not only for sight but also for the senses of smell and touch. We are developing a new type of experiential illumination that you can enjoy. Overall art direction and production: “VISCUM FLOWER STUDIO” Representative Toshihide Okamoto Fragrance supervision: Masakazu Shigeta, founder of “OSAJI”, a skin care brand for sensitive skin ・Holding period: November 8, 2024 (Friday) to January 31, 2025 (Friday)
・Lighting/performance time: 16:30-23:00 ・Number of light bulbs: Not disclosed ・Venue address: 4-1 Ogawa-cho, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture ・HP https://lacittadella.co.jp/illumination2024
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-b1d9d57b2627f7eedb6ba5578e8b2e58-363×277.png Image [ZONE1] FLORAL NOTE (Central Fountain Square) A creative space with a mix of artificial flowers and plants, with a floral design motif. The special harmony created by the fragrances wafts stylishly and echoes the ensemble of flowers. Fragrance Image A scent inspired by a camellia that stands out vividly in a snow-covered forest Image
URL: https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-8f4f50bfb94232c6f28020396af81984-491×178.png Image [ZONE2] FRUITY NOTE (olive stairs) The fruits that live on the trees with fruit motifs are ready for harvest and are brightly colored. The scent of fresh fruit and the depth of the scent, as if it had been aged in a deep forest. You can experience a rich harvest and a time filled with happiness. Fragrance Image A scent inspired by a forest where sweet and sour princess apples peek through the sunlight filtering through the trees
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-9e3cf5c01e5e2323777ff6813dc362b4-490×179.png Image [ZONE3] WOODY NOTE (Maggiore 2F Balcony) The adult space, inspired by a natural forest, brings calm and peace. The soothing scent of eucalyptus, cypress, and other trees will transport you to a world of deep relaxation. To a forest space where you can feel surrounded by the gentleness of the trees. Fragrance Image A scent reminiscent of a forest where a refreshing breeze blows and white birch trees sway softly It’s lit again this year ♪ Citta’s familiar illumination
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-2d87b64183b0811d568183c5ba1dc261-879×502.png Image [ZONE4] VIA CINECITTA’ The main street of the facility is approximately 100m long. The linear lines of light that spread across the streets of Italy gently invite you.
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-e855f2c2d379c035e3c41b59ec0a210c-879×502.png Image [ZONE5] CITTA’ ALLEY (Maggiore Building Alley) Snowflakes on the spiral slope of the Maggiore building The illuminations shine fantastically. FRAGRANCE & GIFT SNS CAMPAIGN [SNS campaign content] Register an official La Cittadella LINE account, visit three illuminations with botanical decorations, read the QR code installed in each zone, collect stamps on your shop card, and the first 300 people will receive a participation prize. We will be holding a LINE stamp rally where we will give away “OSAJI” items to customers. Furthermore, we will give away OSAJI’s hair and hand care items that are gentle to your skin and hair and will make you feel enriched every time you use them. Event period: November 29, 2024 (Friday) to January 31, 2025 (Friday) [Notes] -Applicable to those who have registered La Cittadella’s official LINE account, live in Japan, and are able to receive prizes. ・Participation is limited to one time per person. Also, you can only scan the QR code once for each zone. ・After collecting 3 stamps, please be sure to speak to the staff at the gift exchange location. ◇Special Prize A (3 people selected by lottery) OSAJI “Tuning Smoothing Shampoo” & “Tuning Repairing Conditioner” Full Bottle Gift Set ◇Special Prize B (10 people by lottery) OSAJI “Tuning Moisture Veil” ◆Participation award (first 300 people) OSAJI “Tuning Smoothing Shampoo” & “Tuning Repairing Conditioner” Pouch Set Image
URL: https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-c87bf76f74bc4f5d58ddb04cf8baa525-978×206.png Image Fragrance & Bouquet Workshop We will be holding a special workshop “Fragrance & Bouquet Workshop” for two days only, where you can experience the charm of plants and scents through the creation of room fragrance sprays and botanical mini bouquets. We will create items perfect for the Christmas season and take them home. Even beginners can participate with confidence. In addition, all
participants will receive “seasonal pesticide-free herb seedlings” as a gift. [Event details] ◆Room fragrance spray production Create your own room fragrance spray by blending 15ml of aromatic distilled water and essential oils. You can choose from two types of scent. ◆Botanical mini bouquet production Create a mini bouquet of about 30cm while enjoying the beauty of the plants. Date and time: December 14th (Sat) and 15th (Sun) 2024 16:00-17:30 Location: THE BBQ BEACH in KAWASAKI LA CITTADELLA (Rooftop of Vivace 7F)
https://lacittadella.co.jp/shop/detail/the-bbq-beach/ Participation fee: ¥3,500 per person (all-you-can-drink soft drinks) (tax included) *All participants will receive a gift of “pesticide-free herb seedlings” Capacity: Limited to 10 people each day *Advance entry required Click here for details and application URL:
https://ws.formzu.net/dist/S24508086/ Implementation management: VISCUM FLOWER STUDIO
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-2fbd26c64b56d2fe896dd62053297109-487×228.png Image
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-c5ab442d40595fec0bbbb9a2b7e03423-204×380.png Overall art direction and production Toshihide Okamoto VISCUM FLOWER STUDIO Born in Kanazawa in 1969, managed “MACHINOhanayasan” from 1997 to 2017. In 2017, moved to Tokyo and works as a Botanical
Activist/Plant Artist. While being conscious of the relationship between people, plants, and the environment, he engages in activities that bricolage various elements and discover new lifestyles. 2004 Participated in the 21st Century Museum of Contemporary Art, Kanazawa, Hiroshima Museum of Contemporary Art, and Osaka TACT Festival under the name if blank. 2015: Appointed director of Kanazawa Citizens’ Art Village Art Studio. In 2017, he organized a large-scale outdoor workshop in Hangzhou. Participated in Tekkojima Festival from 2017 to 2019. Participated as an artist in IA 10th Anniversary in 2023. Providing fragrance works inspired by IA. 2023 jon-YAKITORY (Vocaloid P) face mask design. 2024 Room fragrance OEM development at CHIQ. We carry out various activities that incorporate the blessings of nature while being conscious of the relationship between people, plants, and the environment. In recent years, he has mainly been working on distilling plants to turn them into scents, and recording the relationship between scents and spaces and people. We explore the importance of scent as a communication tool that is deeply connected to people’s memories and impressions.
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-cbb9f3ced8af441291cdae4ed91f026b-202×368.png Fragrance supervision Masakazu Shigeta OSAJI Brand director After working as a technician in the music industry, she began working as a cosmetics developer in 2001. While studying under her uncle, who was a dermatology researcher, and pursuing the creation of cosmetics that can be used safely even on sensitive skin, she realized the importance of a five-sense approach that cultivates sensitivity. In 2017, she founded the skin care lifestyle brand “OSAJI” and became its director. In 2021, the home fragrance incense specialty store “kako” (Kuramae, Tokyo) attached to the OSAJI store received favorable reviews, and in 2022, OSAJI, kako, which aims to harmonize the mind and body through fragrance and food, will open. Produced a shop complex
(Kamakura/Komachi Street) with the restaurant “enso”. In 2023, he will work on the pottery brand “HEGE” that utilizes Nitto Denka Kogyo Co., Ltd.’s technology. In October 2023, he became the representative director of OSAJI Co., Ltd. Book “Eating Beauty” (Shufu to Seikatsusha) Official Instagram:
https://www.instagram.com/masakazushigeta/ Official website: “shigeta refrigerator” https://shigetanoreizouko.com Other limited time information
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-514a7a1c06feb9b2e746c48cd9bbfee8-2189×1460.jpg Example of a restaurant with terrace seating: THE BBQ BEACH in KAWASAKI LA CITTADELLA (Vivace 7F rooftop) ◆Recommended restaurant with terrace seating where you can see the beautiful illumination Please enjoy a photogenic and wonderful time with heartwarming cuisine. LA CITTADELLA terrace seating (2024-2025 fall/winter) https://lacittadella.co.jp/terrace/ ◆Limited time photo wedding plan that can only be taken at this time https://cittawedding.jp/plan/73 ◆Limited time only until December 25th (Wednesday)! “Show Fountain” Christmas version https://lacittadella.co.jp/symphony/
https://prcdn.freetls.fastly.net/release_image/29468/97/29468-97-5ab5e85fd41970c995026e744c3ae1d1-3900×3122.jpg Exterior image Opened in 2002. “La Cittadella”, which was created with the motif of an Italian hill town (town on a hill), is centered around the metropolitan area’s largest cinema complex “Cinecittà” and a large live performance hall “Club Citta”, as well as shops, restaurants, beauty salons, etc. It is a fun-filled entertainment city with wellness, wedding, and other services.

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