General Incorporated Association Awaji Island Tourism Association To tourist destinations chosen from all over Japan and around the world! “AWAJI Island Expo” will be held on Awaji Island from today, the main content is “Authentic experience uni

[Awajishima Tourism Association, General Incorporated Association] [To tourist destinations chosen from all over Japan and around the world! ] “AWAJI Island Expo” will be held on Awaji Island from today, the main content is “Authentic experience unique to Awaji Island” ​
Awajishima Tourism Association, General Incorporated Association Press release: March 20, 2025 [To tourist destinations chosen from all over Japan and around the world! ] “AWAJI Island Expo” will be held on Awaji Island from today, the main content is “Authentic experience unique to Awaji Island” Awaji Island will hold the “Hana Midori Fair 2025” from March 20th (holiday), and Osaka will hold the “Osaka Kansai Expo” from April 13th (Sunday), but Awaji Island will also hold the “AWAJI Island Expo” from March 20th (holiday). With the AWAJI Island Expo Executive Committee (chairman: Manabu Kinoshita) (Note 1) as the secretariat, “AWAJI Island Expo” will be held for 208 days from March 20th (holiday) to October 13th (holiday). “Hana Midori Fair 2025” will be held on Awaji Island from March 20th (holiday) to April 27th (Sunday), and “Osaka Kansai Expo” will be held in Osaka Yumeshima from April 13th (Sunday) to October 13th (holiday). To coincide with these two expositions, we will develop “authentic experiences unique to Awaji Island” as the main content in order to transform from “a popular island in the Keihanshin region” to “an island chosen by people all over Japan and around the world.”
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-02e6da55d9590817bd82f4f9c732e764-2856×500.jpg Tourism on Awaji Island has been relatively steady as the impact of the coronavirus pandemic has been minimized, but 90% of tourism is day trips and 10% is overnight stays. The reality is that day trips are mostly driven by young people, and overnight trips are more of an “overnight trip” where you can relax at a lodging facility without making many stops at sightseeing spots, and progress has not been made in developing and creating high quality and satisfying destination content that serves as the purpose of travel for inbound tourists in the metropolitan area. On the other hand, Awaji Island, which boasts a food self-sufficiency rate of 110%, has immeasurable potential for experiential tourism, including primary and traditional industries.
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-eb42394a757dc7bd3e9ffd1759ac20a4-1076×1522.jpg Painted by Kaoru Masuda from Awaji Island “Authentic Experiences Unique to Awaji Island” was developed and created specifically for experiential content among the land contents, and SDGs experiential local programs that Awaji Island is proud of, such as Hyogo Field Pavilion (Note 2), nature, history, traditional performing arts, agriculture, livestock and fisheries, and local industry, will be developed throughout Awaji Island and will be sold online on the AWAJI Island Expo official website. The content is mainly based on various experiences based on direct conversations and exchanges between customers and producers, and is mainly content that is highly satisfying and allows a deep understanding of Awaji Island’s industry, history, tradition, and culture, with the aim of targeting affluent inbound tourists from Europe, America, and Australia. The posters on the left are examples of producers and guides. Currently, there are 76 contents, and we will continue to increase the number in the future while working to further refine the contents.
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-28a608a83d622d5c07b4b0920a3a15ca-3900×3900.jpg In addition to “authentic experiences unique to Awaji Island,” we will also be offering the “Awaji Island Tourism Smart Passport” and the “Awaji Island Web Stamp Rally Shitama Go!” The “Awaji Island Tourism Smart Passport” is a great value passport that allows you to enter 31 tourist facilities on Awaji Island. The normal total price is 22,470 yen, but you can visit all the places for just 2,600 yen (tax included) for 1 day or 3,900 yen (tax included) for 2 days. You can purchase it at the AWAJI Shimahiro official website, convenience stores nationwide, and Shimauchi Tourist Information Centers. “Awaji Island Web Stamp Rally Shitama Go!” is one of Japan’s largest web stamp rallies that has a game-like feel where you can earn points on your smartphone by visiting around 600 tourist spots on Awaji Island, and use the points you have accumulated to win gorgeous prizes on the island. A variety of tourist spots are participating, including accommodation facilities, admission facilities, restaurants, and shops.
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-630d72d14ece86e13020596be85e2b7a-3900×3201.jpg
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-3d3df6ef35292fb842714c1c7c150cb5-3900×3201.jpg On March 2nd, a pre-opening event was held at Fukura Port on Awaji Island, and approximately 1,000 customers attended. They enjoyed various experiences as part of the “authentic experiences unique to Awaji Island,” as well as gifts of onions and hand-stretched somen noodles.
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-3d3620238a4ae327db832067d4752cc7-3900×2925.jpg Charter a whirlpool sightseeing boat
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-5c312c4344b748b9dead616dc13e2726-3900×2925.jpg Various experiences on board
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-bb7bd161820a0fce15998e132b56c94b-3900×2925.jpg Indigo dyeing experience
https://prcdn.freetls.fastly.net/release_image/134242/4/134242-4-cee825c1636dc87ddbc49d7236d1fbc1-3900×2925.jpg Various experiences available outside the ship “AWAJI Island Expo” will end on October 13th (holiday), but the main content, “authentic experiences unique to Awaji Island,” will continue and expand even after the event ends, with the aim of quickly realizing the goal of the Awaji Island tourism strategy, which is to increase the market share in the metropolitan area and inbound tourists. (Note 1) The AWAJI Island Expo Executive Committee is (one company) Awaji Island Tourism Association (secretariat), Sumoto City, Minami-Awaji City, Awaji City, It is made up of the Awaji Island Kuniumi Association and the Hyogo Prefecture Awaji Prefectural Bureau. (Note 2) Hyogo Field Pavilion is the site of local activities. This is an initiative in which people take the lead in disseminating information and inviting many people to come, see, learn, and experience.
https://expo2025-hyogo-fieldpavilion.jp/ ■ Contact information regarding this matter (One company) Awaji Island Tourism Association Address: 2-26 Minato, Sumoto City, Hyogo Prefecture, 1st floor, Sumoto City Health and Welfare Center Phone: 0799-22-0742 (Available only during business hours) Business hours: Monday to Friday (weekdays) 9:00 to 17:00 ■[Official] AWAJI Shima Hiroshi
https://www.awaji-shimahaku.jp/ ■Authentic experience page unique to Awaji Island https://www.awajishima-kanko.jp/taiken/ ■[Official] Awaji Island Tourist Guide/Awaji Navi https://www.awajishima-kanko.jp/