Sanrio Entertainment Co., Ltd. Prior to the opening on Thursday, March 20, 2025, we will hold an interview session for the media. Sanrio Puroland’s first workshop-type attraction “CHALLENGE PURO” unveiled for the first time!

[Sanrio Entertainment Co., Ltd.] Prior to the opening on Thursday, March 20, 2025, we will hold an interview session for the media. Sanrio Puroland’s first workshop-type attraction “CHALLENGE PURO” unveiled for the first time! ​ Sanrio Entertainment Co., Ltd. Press release: March 18, 2025 Prior to the opening on Thursday, March 20, 2025, a media interview will be held. Sanrio Puroland’s first workshop-type attraction “CHALLENGE PURO” unveiled for the first time! Children take on the challenge of being a “pastry chef,” “costume designer,” and “character designer.” There will also be a special performance after completion! The whole family can enjoy creating their children’s works Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo, President: Aya Komaki) held a media interview for the new attraction “CHALLENGE PURO” which will open on March 20th (Thursday, holiday). This attraction is Puroland’s first workshop-type attraction, where children can take on the role of a pastry chef, costume designer, or character designer, demonstrate their creativity, and enjoy creating works that suit their individuality. What’s more, a special
performance is prepared after the work is completed, and it is a big attraction that parents and children can enjoy the moment when the work shines even more. At the press conference, the children who actually experienced the attraction were all smiles and seemed to be enjoying themselves.
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https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-8378c0eba5543a5da89d49a967d35405-1600×1200.jpg Sanrio Puroland has developed a variety of attractions and shows based on the concept of providing “experiences that can only be found here.” The newly opened “CHALLENGE PURO” is a workshop-type attraction that aims to foster children’s creativity and expressiveness. You can try out three experiences: “Pastry Chef”, “Costume Designer”, and “Character Designer”, and through experiences based on each theme, you will create “the joy of creating” and “the joy of turning your ideas into reality.” In addition, to make the children’s creations even more special memories, we will make each work look cuter after it is completed, and create an unforgettable experience. Another appeal of this attraction is that parents and children can share the joy of completion. At each workshop, children wore special costumes with pop and lively designs to further enjoy the experience. The costume is based on coverall-style workwear, and features a design that incorporates graphic colors, Sanrio character motifs, and a trendy barrel silhouette, without giving it a work-wear feel. For the pastry chef experience, children wore chef’s hats and aprons, for the costume designer experience, they wore berets and colorful smocks, and for the character designer experience, they wore white coats and glasses.The children who wore each costume made the experience even more exciting with comments such as, “It makes you feel like a real pastry chef.The special costumes are so cute!” In addition, the completed work can be taken home as a souvenir or sampled, making it a “memory of the experience” not only for the children but also for the parents watching over. Through “CHALLENGE PURO”, we will continue to provide creative experiences unique to Puroland. We will continue to aim to create a space that more people can enjoy. When you visit, please enjoy a special experience at “CHALLENGE PURO”. [Breaking event report] ■Workshop type attraction “CHALLENGE PURO” “Pastry Chef Experience” where you can make your own original character parfait In the pastry chef experience, children designed original character parfaits and enjoyed decorating them freely. While thinking about the placement of toppings and color combinations, you can create the “cute parfait” of your dreams. Once completed, a mapping effect will be displayed on the table, and the area around the parfait will be surrounded by a magical image, creating a special moment. The children who tried it out enjoyed making their own original parfaits, exclaiming in amazement, “The final effect was like magic!” and “It was amazing how the parfait lit up!”
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https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-703bc849f94145299d7b31de4036f55a-1600×1200.jpg Design the only Hello Kitty costume in the world “Costume designer experience” In the costume designer experience, children designed a special costume for Hello Kitty. Choose your favorite colors and patterns to create a unique costume. After completion, there was a surprise performance where Hello Kitty delivered a wonderful message on the stage. It was impressive to see the children enjoying themselves and saying, “I’m so happy to be the only Hello Kitty in the world wearing the costume I designed!”
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https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-611b1959fce1c4ee893b25bef7a6fef0-1600×1200.jpg “Character designer experience” where you create an original character using a tablet In the character designer experience, you can design your own original character using a tablet. Create your one-of-a-kind character by freely customizing the eye shape, clothing, color, etc. The children were excited and said, “My own original character is so cool!” After completion, the characters they had created appeared on monitors in the venue, and a scene unfolded in which they danced with Sanrio characters.
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https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-beb5f23ef12ffbd4e31300d6b25df6b5-1600×1200.jpg Take home the work you made as a memory of your experience Each workshop is a 20-30 minute program, and children will enjoy
experiences based on each theme. Furthermore, you can take the finished product home as a souvenir or sample it on the spot. It can be enjoyed as memories not only for the children but also for the parents watching over them.
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-b22088a488a9240f2b07b4d5bff93434-1600×1200.jpg ▲Pastry chef experience
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-95c8de8ce932583e7332e44b8b23838e-1600×1200.jpg ▲Costume designer experience
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-79e8ab9c9f4ddc0145fcb8341848131c-1600×1200.jpg ▲Character designer experience
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-cd7ada229df716ae1c2cdedf67517cdd-1600×1200.jpg ▲Pastry chef experience
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-5e8b950bcd0a1ed65e91085c849e10bf-1600×1200.jpg ▲Costume designer experience
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-29f7098f6811748a1af21be6a4fda8ae-1600×1200.jpg ▲Character designer experience CHALLENGE PURO
https://prcdn.freetls.fastly.net/release_image/7643/427/7643-427-b3d6cc2d59f30a4b7eaa77e5a0d44cf5-3121×2342.jpg [Summary] ■Opening date: March 20, 2025 (Thursday/holiday) ■Location: 1F Puro Village ■Details page:
https://www.puroland.jp/ride-amusement/challenge_puro/ ■Time required: Approximately 20 to 30 minutes each ■Ticket price: 1,000-3,000 yen *No characters will appear *The target age for this attraction is 3 to 15 years old *To use this attraction, a participation ticket (charged) is required in addition to the passport ticket required to enter Puroland *Please check the website for ticket details, accompanying
regulations, and other notes 【Implementation details】 Puroland’s first new workshop-type attraction. A mysterious atelier where Hello Kitty sketches everyone’s dreams is now open! Children will play the leading role in a special creative experience related to characters that can only be experienced at Puroland. ■Credit *When posting image materials, please be sure to include the copyright notice. (C) 2025 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.