Ama Entô Co., Ltd. Shimane Prefecture launches a “Beautiful skin retreat trip to improve your body and mind in the ‘Land of Beginnings’” project

[Ama Entô Co., Ltd.] Shimane Prefecture’s “Beautiful skin retreat trip to improve your mind and body in the ‘Land of Beginnings'” project started ​ Ama Entô Co., Ltd. Press release: March 18, 2025 Shimane
Prefecture’s “Beautiful Skin Retreat Trip to Prepare Your Mind and Body at the ‘Land of Beginnings'” Project Launched -Building a new tourism model connecting Izumo and Oki-
https://prcdn.freetls.fastly.net/release_image/71239/29/71239-29-aced29dde8c47ce9dcdb43ad98076859-3900×2600.jpg Early morning Pilates at Entô Geo Lounge Ama Co., Ltd. (Ama Town, Oki District, Shimane Prefecture) aims to promote regional development in Shimane Prefecture and build a sustainable tourism model, and has developed a new tourism content that connects the Izumo region and the Oki Islands, “A beautiful skin retreat trip to improve your mind and body at the “Land of Origin”. This project is being carried out as part of the “Beautiful Skin Prefecture Shimane Promotion Project,” and will provide a unique retreat experience that reconstructs the contrasting charms of the Izumo region and the Oki Islands from the perspective of “stillness and movement.” New forms of regional revitalization and tourism Rather than simply aiming to increase the number of tourists, this project emphasizes coexistence with the local community and building a sustainable tourism model. We will connect Izumo and Oki, two regions with different charms, under the concept of “a journey that balances Yin and Yang,” promoting regional industry development and cultural exchange. [Business points] • Creating sustainable economic effects by adding high value to local resources • Promoting local production for local consumption through experience programs that utilize local industry and food culture • Maximizing synergy through a unified brand connecting Oki and Izumo A journey to return to one’s true self at the “Land of Beginnings” Shimane Prefecture is the birthplace of Japan, with Izumo and Oki appearing in ancient myths, and is also a region where you can experience the formation of the earth. In this project, we will take advantage of this unique geographical and cultural background and propose a skin-beautifying retreat experience that restores balance to your body and mind through the contrast between “Izumo, where you calmly look within and heal your skin,” and “Oki, where you heal through movement.” 【Grand Concept】 A journey to balance Yin and Yang at the “Land of Beginnings” and return to your true self and shine
https://prcdn.freetls.fastly.net/release_image/71239/29/71239-29-81c48902ca0ba1b6dd873dfd1a4f3e03-3900×2600.jpg Copying sutras at Ichibata Yakushi [Izumo Concept] Return to yourself – Shizuka – Look inside yourself and regain your beauty and return to your true self at the birthplace of Japan, which has been continuously woven. Oki Concept] Improve yourself -Dynamic- Hone your sensibilities and shine your true self in the place where the earth began, which has been spinning for 600,000 years
https://prcdn.freetls.fastly.net/release_image/71239/29/71239-29-7de5627ad0d23480897fbb0496624b07-3900×2600.jpg Oki Islands Nishinoshima Matengai Trekking Beautiful skin retreat experience that stimulates the five senses This retreat trip, which is a departure from traditional tourism, aims to harmonize the mind and body through experiences that stimulate the five senses of “stillness” and “motion,” centered around the keyword “beautiful skin.” Shizu: An experience in which visitors calm their mind and body and enjoy the environment and culture in a passive and reflective manner. Rather than seeking stimulation or active involvement, value the time to quietly enjoy the environment and culture and sharpen the senses and mind. Dynamic: An experience in which visitors are involved and receive physical and mental stimulation. More than just movement and visual appreciation, one’s own actions create sensory experiences and interactions.
https://prcdn.freetls.fastly.net/release_image/71239/29/71239-29-4aab1f81fdaa44184723a8dc64d07545-3900×2600.jpg Forest meditation at Tachikue Gorge Izumo region (quiet experience) • A refreshing deep breath in the morning at Inasa Beach • Visiting Izumo Taisha Shrine (experience touching 1000 year old trees) • Experience the time of nothingness by copying sutras or zazen at Ichibata Yakushi • Tachikue Gorge forest meditation trek • Vegetarian cuisine that makes you beautiful from the inside out Enjoy the peace of mind through copying sutras The sutra copying experience at Ichibata Yakushi provides a precious moment to purify your mind. As you carefully copy each character in the tranquil main hall, you will be freed from the hustle and bustle of everyday life and guided to a state of nothingness. By concentrating solely on the scent of the ink and the movement of the brush, you can forget about the passage of time and enter a deep meditative state.
https://prcdn.freetls.fastly.net/release_image/71239/29/71239-29-00c7fa70cd9e41664e7e84c62bac3c3c-3900×2600.jpg Night visit to Oki Shrine Oki Islands (dynamic experience) • Matengai ~ Meditation trekking where you can feel the wild yet beautiful nature of Tsutenkyo Bridge • Morning Pilates by the sea • A foot bath experience that leads to beautiful skin by intuitively choosing the clay that you need • Making original herbal tea to enjoy with all five senses • Night visit to Oki Shrine in a sacred atmosphere Making a change of heart a reality through sublimation into tanka We have prepared a unique program that sublimates the changes and feelings felt through the experience into tanka. By composing waka, a traditional Japanese way of expressing the changes in feelings before and after the experience, we encourage deeper self-understanding and purification of the mind.
With a view to diversifying inbound tourism This project is also positioned as a new model case for guiding foreign visitors to Japan from urban areas to rural areas. With an eye toward inbound tourists who are interested in traditional culture and local history, we will communicate the appeal of Shimane as Japan’s “place of origin” both domestically and internationally. Assumed customers • Working women in their 30s to 50s living in urban areas • People looking for
extraordinary experiences and interested in shrines and natural culture • Those who want a journey that will make them reconsider themselves • Travelers who are interested in nature and activities • For those who enjoy traveling alone or those looking for special time with longtime friends Model course You can also experience Izumo and Oki for 1 night and 2 days or 2 nights and 3 days. However, the 3-night 4-day “Journey to return to your true self and shine” combines the experience of “stillness” in the Izumo region with the experience of “motion” in the Oki Islands, allowing you to achieve deeper mental and physical harmony. Expected effects 1. Establishing a regional brand by leveraging myths and natural heritage Strategic use of unique cultural and natural resources, such as Oki and Izumo’s rich mythological traditions and UNESCO Global Geoparks 2. Providing a beautiful skin retreat experience that promotes harmony between mind and body Deepening harmony between mind and body through experiences that stimulate the five senses, bringing healing and self-discovery to travelers 3. Creating sustainable economic effects by adding high value to local resources Creating synergies between tourism and local industry by promoting local production for local consumption and collaborating with local businesses 4. Maximizing synergies through a unified brand connecting Oki and Izumo Promoting the desire to tour through promotions that mutually complement the unique charms of both regions
Ama Co., Ltd. With the mission of “Using travel as an opportunity to explore wealth,” we are engaged in regional tourism production projects in Ama Town, Oki Islands, Shimane Prefecture, including the operation of Entô, a base facility where guests can stay at a geopark, and a port complex. People who live there and people who visit. During this exchange of travel, we, as mediators, expand the value of each island along with its own story, and create new experiences that go beyond the definitions of the words “tourism” and “exchange,” while making use of the unique nature of the geopark and the island’s unique culture. In the future, we aim for Oki to become a role model for tourism areas as a world tugboat. [Inquiries from the press regarding this matter] Ama Co., Ltd. Collaboration and Co-creation Office (Person in charge: Yamaguchi) Email: co-creation@oki-ama.com TEL: 08514-2-1000 [Additional information regarding this release] This project is planned and operated in cooperation with Shima Factory Co., Ltd. using the “Beautiful Hada Prefecture Shimane Promotion Project Subsidy”. A new tourism experience based on the keywords “place of origin” and “beautiful skin” is strategic content that promotes the spread of information through SNS and leads to articles in industry media and inquiries from travel agencies. We are also planning a monitor tour and collaboration with travel influencers, aiming to increase awareness of “Bihada Prefecture Shimane” and revitalize the local economy.