Brand USA An overview of notable events and popular tourist spots that will be held throughout the United States during the 2025 spring/summer tourist season has been released.

[Brand USA] An overview of notable events and hotly talked tourist spots that will be held throughout the United States during the 2025 spring/summer tourist season is released ​ Brand USA Press release: March 14, 2025 An overview of notable events and popular tourist spots that will be held throughout the United States during the 2025 spring/summer tourist season has been released.
https://prcdn.freetls.fastly.net/release_image/37694/44/37694-44-6a7925ef4a2f6f03cc003473e151e02f-2082×455.jpg The best travel seasons in the United States are the spring season from March to May and the summer season from June to August. Destinations and attractions across the U.S. are gearing up for the holiday season, with new events and travel products being developed, including epic road trips, luxury train rides, state park wilderness exploration, and space and night sky-themed events. GoUSA, America’s official tourism promotion information site, has released an overview of the events and travel experiences that will be held across the United States from spring to summer this year, which can be enjoyed by a wide variety of travelers, from individual travelers to families. A “culture, nature, and gourmet” journey to Los Angeles and western North Carolina, where recovery is underway Local communities are working to recover from the effects of wildfires near Los Angeles, California earlier this year and flooding caused by Hurricane Helen in western North Carolina last fall. Although some areas remain closed in hard-hit areas, tourist destinations in Los Angeles and Western North Carolina are open and safe to visit again. This is a must-visit area for tourists, especially now, to support the local tourism industry. In Los Angeles, many facilities, large and small, are now welcoming tourists, from hotels and restaurants to shops, theme parks, museums, and community spaces. In addition to Los Angeles, there are many ways to enjoy your stay in areas such as West Hollywood, Santa Monica, Beverly Hills, and Pasadena. After enjoying the attractions at Santa Monica Pier, shop for vintage items and the latest fashion items at Third Street Promenade, or catch a performance at Eli and Edith Broadstage, Santa Monica’s performing arts theater. In Culver City, stay at the historic Culver Hotel and enjoy gourmet food at downtown cafes and gastropubs. Art and history lovers will also love visiting the Los Angeles County Museum of Art (LACMA), the La Brea Tar Pits Museum, and the Norton Simon Museum in Pasadena. Western North Carolina is also ready to welcome travelers. This area in particular is attracting attention as an area where you can enjoy natural beauty and agricultural tourism. Orchards, lavender fields, farm-to-table restaurants and more. Enjoy the music and culture festival “Carnival San Francisco” held in San Francisco A major festival of music and culture will be held this spring in San Francisco, Northern
California. Held May 25th and 26th, Memorial Day Weekend, Carnival San Francisco is a free music event celebrating Latin, Caribbean, and African diaspora cultures. Spanning 17 blocks in San Francisco’s Mission District, the festival features more than 50 local artists on five main stages and more than 400 vendors. The Grand Parade, held on May 26th, is an event with spectacular costumes and traditional dances. The traditional race “Belmont Stakes” will be held at the sacred place of horse racing “Saratoga Springs” This summer, the Belmont Stakes, the oldest of America’s Triple Crown races, will be held at Saratoga Springs in New York’s Hudson Valley. The Belmont Stakes, known as the fourth oldest horse racing race in the United States, will be held at Saratoga Race Course from June 7th of this year, and will be held for the second consecutive year following last year. Originally, this five-day horse race would be held at Belmont Park in Elmont, Long Island, but the racetrack is currently undergoing major renovations, and it has been decided that it will be held at Saratoga until 2026, when the construction is scheduled to be completed. In addition to the official races, the New York Racing Association (NYRA) will hold expanded festival events before and after the main event. The Belmont Stakes Racing Festival, which will be held from June 4th to 8th, will start one day earlier than usual. Experience the Southwestern charm of New Mexico with “Native American culture, hot air balloons, and UFOs” From vast deserts to hot air balloons and UFOs, New Mexico is a truly exciting destination, combining spectacular natural beauty, rich culture, deep history, and mystical charm. In April of this year, the Gathering of Nations, the world’s largest celebration of Native American culture, will be held. A powwow will be held. Here, tribes from New Mexico and all over the United States come together to perform their traditional songs, dances, and culture. Through this event, you can learn more about indigenous communities and cultures. One of New Mexico’s most famous events, the Albuquerque International Balloon Fiesta, is held each falling in late August. The Balloon Regatta will be held at Elephant Butte Lake State Park, where you can enjoy the beautiful sight of hot air balloons lighting up the sky. Also, a must-see on any trip to New Mexico is Roswell, which is known as a sacred place for UFOs. The Roswell UFO Festival is held every July 4th Independence Day weekend, attracting space fans and UFO enthusiasts from all over the world. Enjoy a seaside and lakeside resort experience with a spectacular waterfront view If you’re looking to enjoy some time by the ocean or by a lake, there are some spectacular waterfront locations across the United States. Historic Cape Cod in Massachusetts is famous as one of New England’s most scenic seaside resorts. It’s home to
postcard-perfect coastlines, quaint seaside towns, warm bed and breakfast accommodations, and a rich maritime culture. Another attraction is the abundance of fresh seafood such as lobster rolls, oysters, and clam chowder. Lake Tahoe in Northern California and Lake Havasu in Arizona are perfect for water sports like kayaking and fishing. In these areas, you can take a late-afternoon hot air balloon ride for a spectacular aerial view, then gaze up at the night sky for stargazing in the desert. A trip through popular national parks and hidden state parks America has many national parks that offer spectacular natural beauty and a wide variety of activities. In addition to national parks, state parks are also attractive options. State parks are relatively sparse, easily accessible and affordable, and are filled with lesser-known historical and unique attractions. In the western region, the Vasquez Rocks Nature Preserve and Nature Center in Santa Clarita, Los Angeles County, is a vast park spanning approximately 3.8 square kilometers and is an impressive spot with unique topography and strange rock formations. It is frequently used as a filming location for movies and TV shows, and offers spectacular views. For the latest operational status of national parks in each region, information on parks that require advance reservations, and timed entry systems, please check here. Unique wine regions in California and throughout the United States California, famous for its wine production, accounts for 81% of the wine production in the United States and is the fourth largest wine production region in the world. On the other hand, there are still many attractive wine producing regions throughout the United States, and you can enjoy unique wines unique to each region. The Columbia Valley, which straddles Washington and Oregon in the Pacific Northwest, is a region rich in grape varieties such as Cabernet Sauvignon, Syrah, and Merlot. To explore the area’s wine culture, take a river cruise along the Columbia and Snake rivers. Cruise lines like American Cruise Lines and National Geographic Lindblad Expeditions offer special itineraries themed around wine and food, allowing you to enjoy the depths of wine as well as the scenery. Along Lake Michigan in the Midwest/Great Lakes region lies the Lake Michigan Shore, also known as the “Napa of the Midwest,” where varieties such as Riesling, Chardonnay, Pinot Grigio, and Pinot Noir are mainly produced. “State fairs” where you can experience American traditions will be held again this year in each state If you want to experience traditional American culture, we recommend the state fairs held in each state. These large-scale events, typically held during the summer season, aim to celebrate and promote each state’s agriculture, agro-industry, horticulture, arts, crafts, and culture. Through competitions and exhibitions, you can learn about the unique charms of each region. State and county fairs also feature amusement rides, food markets, games, and live entertainment. Additionally, you can enjoy traditional American food and unique gourmet food. For example, in addition to classic fair foods such as corn dogs and deep-fried sweets, there will also be creative and innovative American dishes. Highly recommended state fairs include California, Iowa, Minnesota, Texas, Ohio, and the Great New York State Fair. Next year marks the 100th anniversary of Route 66, and you can enjoy slow travel on driving routes all over the United States In 2026, Route 66, known as America’s mother road, will celebrate its 100th anniversary. This legendary highway from Chicago to Santa Monica once served as a major route for immigrants heading west, supporting the development of gas stations, rest stops, and small businesses along the way. Dotted with neon signs, quirky motels, and retro roadside attractions, this route is often featured in books, movies, and music, and is known as one of America’s most famous highways. For music lovers, the blues Highway (Mississippi) Blues Trail) is recommended. From Memphis, Tennessee to New Orleans, Louisiana, this route takes you through the roots of American music: blues,
spirituals, gospel, soul, and jazz. This is a road trip where you can learn deeply about the history and culture of music that lives in the Mississippi Delta region. Explore the scenic trails of Alabama and the hidden gems of Tennessee and Kentucky as you drive Interstate 65, the spectacular route that connects the Great Lakes region to the Gulf Coast. More than just a means of transportation, the route is truly a gateway to adventure, offering beautiful scenery, historic landmarks, and outdoor adventures along the way. California’s Pacific Coast Highway (PCH) offers an exhilarating journey along the Pacific Coast. Travel along the coastline from San Francisco to San Diego, taking in sights like Santa Cruz, Big Sur, Monterey Bay, San Luis Obispo, Santa Barbara, and Los Angeles. New routes are coming one after another, and you can enjoy a comfortable rail journey with long-distance trains from Chicago and Florida’s first high-speed railway If you want to travel leisurely and enjoy the scenery without worrying about the stress of driving or replenishing gas, we recommend traveling by train. In the United States, there are a variety of rail travel options, from long-distance train journeys across the continent, to trains that tour specific regions, and even short, easy sightseeing trains. Amtrak, the National Railroad Passenger Corporation, has begun operating a new direct train, the Floridian, connecting Chicago and Miami. The train departs from Chicago and travels 48 hours to the warm Southeast, passing through major cities such as Cleveland, Pittsburgh, Washington D.C., Jacksonville, Orlando, and Tampa. In order to make long journeys comfortable, lumets (simple private rooms) and private cabins (private sleeping rooms) are available, allowing you to enjoy your train journey in style. Brightline, the state’s first high-speed passenger train, operates in Florida and is attracting attention as a convenient means of transportation between Orlando and Miami. Luxurious sightseeing train journey to enjoy the food and scenery that is becoming popular all over the United States When traveling through the United States, we also recommend the Day Train (sightseeing train), which can be enjoyed in just a few hours. A short train journey not only allows you to get around, but also allows you to spend a relaxing time enjoying the food and scenery unique to the area. The Napa Valley Wine Train, which runs through California’s Napa Valley, is a representative sightseeing train that allows you to enjoy luxury rail travel. Luxury gourmet experiences onboard include local wine tastings and winery visits, as well as multi-course wine pairing dinners and afternoon tea services. There are also special themed services such as Christmas, New Year, Mystery Dinner, and Night Dinner Trips, so it is also attractive that you can enjoy it in a different way depending on the season. Experience a new cruise experience from the Mississippi River to the Great Lakes A relaxing river cruise or coastal cruise is an attractive option when traveling through the United States. Cruises around the country’s waterways and coastlines allow you to discover America from a different perspective than city tourism. In the United States, you can enjoy both inland cruises operated by small ships and coastal cruises operated by larger ships. Inland cruises include American Cruise Lines, Viking, and National Geographic. Cruise lines such as Lindblad Expeditions, Ponant, and Victory Cruise Lines offer trips to rivers and lakes across the United States. On the other hand, major cruise lines such as Royal Caribbean, Norwegian, and Disney Cruises offer dynamic voyages along the Pacific and Atlantic coasts. There are a wide variety of destinations to choose from, including river cruises on major rivers such as the Mississippi River, Great Lakes cruises that visit Niagara Falls and Mackinac Island, and cruises that explore Alaska’s glacial regions and the Pacific Northwest. Travel trends to watch in 2025: “Cowboycation,” “Astrotourism,” “Noctourism” As travel trends in 2025,
“cowboycation” where you can have a Western experience,
“astrotourism” where you can enjoy the starry sky, “noctourism” (night sightseeing) where you can enjoy the charm of the night, and trips to destinations other than standard tourist spots are attracting attention. A “cowboycation” is a trip to stay in a rural town or ranch in the American West and experience cowboy culture. In states like Montana, Wyoming, Texas, Oklahoma, and Colorado, you can enjoy wild activities like horseback riding, gold mining, and cattle drives. For a more luxurious experience, enjoy the comfort of the western wilderness with a stay at a glamping facility such as Resort at Paws Up in Greenough, Montana, or Camp Sarika at Amangiri, Open Sky, or Lodge at Blue Sky in Utah. In recent years, “astrotourism”, which allows people to enjoy the starry sky, has been gaining popularity. At Dark Sky Park, which makes the most of darkness, you can gaze at the starry sky under the night sky, where the city lights do not reach. In particular, you can enjoy the Milky Way and shooting stars without being blocked by darkness at Utah’s Dinosaur National Monument and Maine’s AMC Maine Woods. In addition, “noctourism,” which makes full use of night time, is becoming a trend, and nighttime activities are packed with attractions that are different from daytime activities, such as kayaking under the moonlight, night safaris, full moon festivals, and strolling through night markets. Throughout 2025, attractive tourist facilities and new events will continue to appear in the United States. Details will be published on Brand USA’s official website from time to time. “The United States is a
fascinating destination year-round, but spring and summer are when the country shines at its best. From breathtaking natural scenery to world-class events, these are special experiences that only this time of year can offer. We invite you to explore all that America has to offer this spring and summer.” (Comment from Fred Dixon, President and CEO of Brand USA) About Brand USA Brand USA, the official tourism promotion organization of the United States, was established as the first semi-governmental, semi-private entity in the United States under the Travel Promotion Act to promote the United States as an excellent travel destination and communicate American tourism policies to international travelers. The purpose of this organization is to revitalize the American economy and improve America’s image in the world by increasing the number of international travelers visiting the United States. Corporation for Travel Promotion in 2010 Founded as the United States Travel Promotion Association, this public-private organization began operations in May 2011 and operates under the brand USA. According to research by Oxford Economics, Brand USA’s marketing efforts over the past 11 years have resulted in an increase in the number of foreign tourists visiting the United States by 8.7 million, an increase in spending of approximately $28.8 billion (approximately 4.32 trillion yen, calculated at an exchange rate of 1 dollar = 150 yen), the creation of more than 36,800 jobs each year, and 83 The company has achieved an increase in federal, state, and local tax revenues of approximately $1.245 trillion (approximately 1.245 trillion yen), with a total economic impact of approximately $63.0 billion (approximately 9.45 trillion yen), generating an economic return of $20 (approximately 3,000 yen) for every $1 (150 yen) invested. For more industry information and partner information about The Brand USA, please visit TheBrandUSA.com or our Facebook, LinkedIn, X (old Twitter). For information about the endless diversity of American travel and the authentic and rich culture, please visit our website noopener”>GoUSA.jp, or Facebook (Visit The USA), TikTok, Instagram. GoUSATV provides travel videos.