Hospitality Operations Co., Ltd. “Smile Hotel Miyakojima” Rebrand opening on April 14, 2025 (Monday) First sto re in the popular resort area of ​​Miyakojima City, Okinawa Prefecture! Located in the center of Miyakojima, easily accessible from Miyako

[Hospitality Operations Co., Ltd.] “Smile Hotel Miyakojima” Rebrand opening on April 14, 2025 (Monday) First store in the popular resort area of ​​Miyakojima City, Okinawa Prefecture! Located in the center of Miyakojima, easily accessible from Miyako Airport ​
Hospitality Operations Co., Ltd. Press release: March 14, 2025 “Smile Hotel Miyakojima” rebranded to open on Monday, April 14, 2025. First store in Miyakojima City, Okinawa Prefecture, a popular resort area! Located in the center of
Miyakojima, easily accessible from Miyako Airport ～5 groups of 10 people will win! Free trial night campaign ~ Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akio Tanaka), which operates hospitality businesses such as hotels, inns, glamping, ski resorts, golf courses, food and beverage businesses, and nursery schools nationwide, will open the rebranded Smile Hotel Miyakojima on April 14, 2025 (Monday), the third Smile brand hotel in Okinawa Prefecture and the first on a remote island in Okinawa Prefecture. This is the 74th Smile brand hotel in Japan operated by Hospitality Operations.
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-786b02266db22b6ded6a970e094b621b-1512×2016.jpg “Smile Hotel Miyakojima” exterior Enjoy the charm of Miyakojima! Good access from Miyako Airport “Smile Hotel Miyakojima” is located approximately 12 minutes by car from Miyako Airport and approximately 25 minutes by car from Shimojishima Airport. Located in the center of Miyako City, where the downtown area is within a 1-minute walk, it is ideal for long-term use as a workday as well as for business and sightseeing. There are many beautiful beaches and tourist spots around the hotel. You can enjoy the natural beauty that is unique to Miyako Island, such as “Yonaha Maehama Beach”, which is said to be the most beautiful in the East and has a breathtaking white sand beach and Miyako blue sea, “Higashi Heianzaki”, a scenic spot that represents Okinawa, and “Kurima Ohashi”, a popular driving spot with a spectacular view. From the hotel’s rooftop terrace, you can watch the sunset over Miyako Blue and Irabu Island, and the sunset view of the ocean from the terrace is exceptional.
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-129ecf49c25ca471f131ca54ee4bba7c-1200×800.jpg Rooftop terrace
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-155fc3e50ee652241c12d38fa8a52b93-1200×800.jpg A wide variety of guest rooms that meet diverse needs “Smile Hotel Miyakojima” has 135 rooms, all of which are non-smoking, that meet a variety of needs. The building is divided into zone-A (Asobi building) and zone-B (Biz building). Zone-A (Asobi building) has 72
Japanese-style rooms, twin rooms, Japanese-Western rooms, and universal rooms, and zone-B (Biz building) has 63 double rooms and twin rooms. The simple yet functional and well-designed guest rooms offer a comfortable view of Miyakojima’s beautiful ocean. We also have family-friendly Japanese-style rooms and Japanese-Western rooms, so even small children can stay with peace of mind. Breakfast is served in a Japanese, Western and Ryukyu buffet style. In addition to being served at the breakfast venue, you can also enjoy the BENTO BOX style on the rooftop terrace or on the go.
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-97c7cebde5b32c339e2cc2a4a6cc770d-1200×800.jpg Twin room
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-5a1f81f94defa26a2b2cc263a70afe44-1200×800.jpg Japanese-Western room
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-d4a015e4126a236eafa51da1112c2e91-1200×800.jpg Double room
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-2f03abd7f049c18f90e778ff6618ba9b-1200×800.jpg Breakfast venue
“Smile Hotel Miyakojima” 5 groups and 10 people will win! Free trial night campaign implemented
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-101a060fded09475070a34a71d94e7c6-1600×1600.jpg ◆Number of winning groups: 5 groups, 10 people *Can be used by 1 to 2 people per group ◆Application conditions: “Follow” Smile Hotels official Instagram (@smilehotels) answer a simple “survey” *Those who have been unfollowed at the time of the lottery will not be eligible *You will be asked to complete a simple survey after your test stay ▼Smile Hotel Official Instagram
https://www.instagram.com/smilehotels/ ◆Application period: March 14, 2025 (Friday) 10:00 a.m. to April 6, 2025 (Sunday) 11:59 p.m. ◆Trial period: Until check-in on Tuesday, September 30, 2025 *Limited to one room per day. Fridays and days before holidays are excluded days ◆Winner announcement: Around April 7, 2025 (Monday), a strict lottery will be conducted and the winners will be notified via Instagram DM. [Official website only] Rebrand opening commemorative plan on sale
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-60b9365cbef63106cba12f72e0bcd21e-1200×800.jpg Twin room [Plan name] [Limited time] Smile Hotel Miyakojima OPEN commemorative plan (no meals) [Limited time] Smile Hotel Miyakojima OPEN commemorative plan (breakfast included) [Target facilities] Smile Hotel Miyakojima [Sales period] From July 18, 2025 (Friday) [Plan fee] 5,000 yen ~ (no meals) / 6,500 yen ~ (breakfast included) *All prices are per person when two people occupy one room [Plan details] https://smile-hotels.com/informations/show/10434 [Inquiries] 0980-66-0111
About the hotel overview [Name] Smile Hotel Miyakojima [Address] 225 Nishizato, Taira, Miyakojima City, Okinawa 906-0012 [TEL/FAX] TEL: 0980-66-0111 FAX: 0980-66-0112 [Access] Approximately 12 minutes by car from Miyako Airport / Approximately 25 minutes by car from Shimojishima Airport [Parking] 15 spaces (including 1 space for people with disabilities) [Number of rooms] 135 rooms in total *All rooms are non-smoking zone-A 72 rooms (Japanese-style room: 9 rooms / Twin room: 54 rooms / Japanese-Western room: 7 rooms / Universal room: 2 rooms) zone-B 63 rooms (double room: 56 rooms / twin room: 7 rooms) [Room type] Zone-A (Japanese-style room: 19 square meters / Twin room: 17 square meters / Japanese-Western room: 26 square meters / Universal room: 26 square meters) Zone-B (Double room: 15 square meters / Twin room: 23 square meters) [In-house facilities] Breakfast venue, coin laundry, diving equipment washing area, coin lockers, beverage vending machine, ice machine, microwave oven [Room facilities] Internet connection (Wi-Fi compatible), toilet with washing function, etc. [Check-in/out] 15:00/11:00 [Building structure] Reinforced concrete flat roof (zone-A: 10 floors above ground / zone-B: 8 floors above ground with 1 floor underground) [Total floor area] 3,731.50 square meters [Opening date] April 14, 2025 (Monday) [Official website] https://smile-hotels.com/hotels/show/sh-miyakojima
https://prcdn.freetls.fastly.net/release_image/78364/52/78364-52-2ca10966364592a1167ef10854cd827e-500×300.png [Company name] Hospitality Operations Co., Ltd. [Address] 2-5-16 Kanda Nishikicho, Chiyoda-ku, Tokyo 101-0054 [Representative Director] Akio Tanaka [Establishment] July 22, 2005 [Main business contents] Hotels, inns, glamping, ski resorts, golf courses, food and beverage businesses, nursery schools [Official website]
https://www.hospitality-operations.co.jp/