LeoSophia Co., Ltd. 2024 Latest travel destination trends! 81% answered domestic travel! ? Introducing the information gathering method and selection criteria that everyone chooses

[LeoSophia Co., Ltd.] [2024] Latest travel destination trends! 81% answered domestic travel! ? Introducing the information gathering method and selection criteria that everyone chooses ​
LeoSophia Co., Ltd. Press release: November 27, 2024 [2024] Destinations you want to go to! 81% answered domestic travel! ? Introducing information collection methods and selection criteria
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-37abadd147abb7f4448346be334d29dc-512×326.jpg At LeoSophia Co., Ltd., we provide services to companies that have problems attracting customers. Owned media management support We are doing this. Utilizing our experience in business development, we provide services that help clients overcome their business challenges from an SEO perspective. This time, for those who are worried about where to travel, Destinations you want to go We conducted marketing research on. Questionnaire survey target Target number of people: 200 people Age: 20s to 70s Place of migration: Nationwide Survey method: Internet questionnaire survey Survey implementation period: November 1st to November 15th, 2024 [Question 1.] Do you want to go
domestically or overseas? Selected items • Domestic • Overseas More than 80% of people choose “domestic” because of security in terms of language and security
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-ee8a5b28f44b94a1d1798197deded501-760×629.jpg According to the survey results, “If I were to travel, I would prefer to travel domestically.” 81% of the total occupies . Looking at the results by age group, domestic travel is highly popular among all generations. Domestic Overseas 20s 83.3% 16.7% 30s 80.8% 19.2% 40s 85.5% 14.5% 50s 65.4% 34.6% Over 60 years old 85.7% 14.3% Security, no language barrier, etc. Safety and sense of security Most of the reasons are related to this, and we found that many people are concerned about troubles while traveling. It depends on the location, but there are some places overseas that are unsafe, and the risk of being involved in a crime is not zero. Also, compared tooverseas Easy and convenient to go Some voices were also heard. Considering the preparation of passports and the length of travel time, it can be said that the hurdles are lower in Japan, where you can easily adjust your schedule such as day trips. ▼If you want to travel, the opinion of a “domestic person” • I can’t speak anything other than Japanese, so I feel safer in Japan where I can understand the language (20s/female) • I’m scared of going to a place where I don’t speak the language (20s/female) • I feel that I can travel within Japan with peace of mind in terms of language, security, etc. (Male in his 40s) • It doesn’t cost much in terms of fees or travel time, and you can feel at ease because the language and customs don’t change that much in the place you start. (Male in his 40s) In the opinion of foreigners, “ I want to experience an extraordinary feeling ”There is a tendency for many people to say “. ▼Opinions of “overseas” people when traveling • A place where you can enjoy extraordinary life to the fullest and broaden your horizons by understanding different cultures (Female in her 40s) • I think it’s fun to see places that people overseas don’t normally experience (Female, 30s) • I can’t enjoy the freshness when traveling domestically, so I want to refresh myself in a strange land overseas (male in his 30s) • If I’m going to go anyway, I’d like to go to a place that’s another world with different customs and races (man in his 50s) However, there are several voices that assume that you will be traveling with children. Who to go with It is also thought to be influenced by By the way, in a survey asking “Who do you often travel with?” 58% said family The result was more than half. Selected items • Family • Traveling alone • Partner • Friend
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-4edd2bc5b08fcc785e0b45f8b72ad3f9-760×629.jpg [Question 2.] Where would you like to travel? In Japan, Hokkaido and Okinawa are the most popular! Hawaii is still very popular overseas
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-2068aaef4fa9135ea0520b5c0717a893-618×800.jpg In a survey of travel destinations I would like to visit, domestic ones were selected. 1st place is “Hokkaido (42 people)” 2nd place is “Okinawa (35 people)” It was by far the most popular. Although it is approximate, it is calculated that 1 in 5 people choose Hokkaido and 1 in 6 people choose Okinawa. Based on the responses to each survey, we found the following trends. When With whom The main purpose Hokkaido September to November (autumn) (40.5%) Family (66.7%) Gourmet (95.0%) Okinawa September to November (autumn) (45.7%) Family (60.0%) Tourist spots (85.7%) *The numbers in are the percentage of people who selected each item among those who selected each region Although the results are similar depending on the time of year and the people traveling with you, it seems that the enjoyment of the destination differs depending on the region. Among the choices of Hokkaido, Approximately 95% of people Our goal is to provide gourmet seafood that can only be enjoyed in Hokkaido. On the other hand, in Okinawa, more than 85% of people selected sightseeing spots, and there are many buildings and rich High attention to nature This is the result. When it comes to overseas destinations, Hawaii has jumped to first place, with all respondents saying they are interested in famous tourist spots. In addition to the nature and gourmet food, there are many Japanese tourists and many stores that support Japanese language, so Easy to go even for first time This can be said to be the reason for its popularity. [Question 3.] Where do you get information about your travel destinations? Selected items • Internet article • SNS • Brochures and guidebooks • Suggestions from family and friends • TV • Others More than 40% of people use the Internet
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-f3bb7ed3c2aaa4849fe2a257663d4276-760×629.jpg For travel destination information, please visit 41.0% or more The results showed that more people use the Internet. The Internet is ideal for researching destinations and sightseeing spots during your busy days because of its large amount of information and convenience. After the Internet, the number of people who use SNS is also relatively high at 33.5%. However, when looking at the results by age, the results are as follows. 1st place 2nd place 3rd place 20s SNS (62.5%) Internet (12.5%) Pamphlet/guidebook (12.5%) Suggestions from acquaintances (8.3%) 30s SNS (46.6%) Internet (32.9%) Television (8.2%) 40s Internet (49.3%) SNS (18.8%) Pamphlet/guidebook (14.5%) 50s Internet (51.9%) SNS (14.8%) Pamphlet/Guidebook (14.8%) Suggestions from acquaintances (14.8%) Television (3.7%) Over 60 years old Internet (100%) – – If you are in your 20s or 30s, People who use SNS It can be seen that there are overwhelmingly many. Some people plan their trips based on pamphlets and guidebooks, but in today’s information society, many people probably search online. [Question 4.] What are the criteria for selecting travel destinations? Selected items • Tourist destination • Cost • Good public safety • Distance • Others When choosing a travel destination, there is a tendency to focus on “tourist destinations”
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-f020c7eff923d10a0b97be65a8e35374-760×629.jpg When choosing a travel destination, choose from200 people. 153 people are tourist destinations, 133 people are expenses We are paying attention to. (Multiple answers possible) The rankings of importance were similar for both men and women. 1st place 2nd place 3rd place Male Tourist destination (77.4%) Cost (62.4%) Good public safety (34.4%) Woman Tourist destination (76.4%) Cost (70.8%) Good public safety (44.3%) However, compared to men, women are slightly more Strong interest in cost and security It is thought that. In addition, when we surveyed people about what they enjoy while traveling, the majority of people answered that they enjoy gourmet food and sightseeing spots. Selected items • Gourmet • Tourist spots • Hot spring • Activities (nature experiences, theme parks, etc.) • Shopping • Others
https://prcdn.freetls.fastly.net/release_image/148124/8/148124-8-a9dff5474f1e07c118a842929a92b1c4-760×629.jpg It is thought that many people travel in search of scenery and buildings that can only be seen there, as well as gourmet food that cannot be eaten anywhere else. Summary This survey revealed user attitudes and trends toward travel destinations. In a survey of 200 people, 81% (161 people) traveled domestically We have found that there are many people who want to go to Hokkaido and Okinawa. Also 74.5% (149 people) use the Internet or SNS It has also been confirmed that information has been obtained from The majority of respondents answered that their favorite things to do when traveling are gourmet food and sightseeing spots, so if you are considering traveling, why not look for areas that interest you? Please refer to the contents of this survey report when deciding on your next travel destination. We also have an article that explains the results of this survey in more detail. We also explain the opinions answered in the survey, as well as popular travel times and prices. If you are thinking about deciding where to travel, be sure to check out this article.
https://leosophia.co.jp/marketing/travel-destination-research/ ★When quoting this article, please be sure to use the following format. “Quote: LeoSophia Co., Ltd. ( https://leosophia.co.jp )” ■Company profile Company name: LeoSophia Co., Ltd. Location: ARCO TOWER 17F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo Representative: Taichi Nagasaki Established: September 29, 2014 Capital: 50 million yen Business content: Planning and operation of various businesses centered on the Internet Company URL: ​https://leosophia.co.jp/ ■Own media LeoSophia Co., Ltd. disseminates information regarding SEO and owned media management through owned media and SNS accounts.
https://leosophia.co.jp/marketing/ https://x.com/ban__SEO
https://www.youtube.com/@leosophia-ch ▼Click here for consultation regarding owned media https://leosophia.co.jp/contact/ ▼If you want to learn about SEO and content marketing, please also take a look here. ・What is SEO https://leosophia.co.jp/marketing/what-is-seo/ ・SEO cost effectiveness https://leosophia.co.jp/marketing/seo-price/