Super Hotel Co., Ltd. “Creating the future together” with fans Formed Super Hotel’s first fan community “Super Group” and held kick-off event

[Super Hotel Co., Ltd.] “Create the future together” with fans. Super Hotel’s first fan community “Super Group” is formed and kick-off event held ​
Super Hotel Co., Ltd. Press release: January 25, 2025 “Create the future together” with fans. Formed Super Hotel’s first fan community “Super Group” and held kick-off event. Super Hotel Co., Ltd. (Location: Osaka City, Osaka Prefecture, President and CEO: Kensaku Yamamoto), which operates 173 hotels in Japan with the concept of “Natural, Organic, Smart”, has created its first fan community “Super Group”. ” will be formed.
https://prcdn.freetls.fastly.net/release_image/38388/76/38388-76-14a651b57d4253456d56eed237ff5c31-3900×2647.jpg ■Background of the formation of the fan community and future developments Super Hotel has been holding a fan meeting since October 2023, inviting fans who support Super Hotel. At the fan meeting, you will gain a deeper understanding of the hotel’s concept and service development thoughts through quizzes and workshops, deepen your love for super hotels through discussions with fans and staff, and receive hints for new service development. Sometimes it happened. We receive applications from 200 to 800 people each time, and only about 20 people can participate, so we want to create a place where we can interact with as many people as possible in real time. , we have formed a new fan community, “Super Group”. NAMBONAMBO, a fan community called “Super Group”, holds events, exchanges information on message boards using the Slack app, and holds discussions based on themes both online and offline, based on the concept of “Enjoy your stay while you’re there.” We are planning meetings, etc. ■Comments Eiko Hoshiyama, executive officer of Super Hotel Co., Ltd.’s Management Quality Division, said: “As the hotel industry becomes more commoditized and differentiation becomes difficult, the presence of core fans who are enthusiastic and support the company is becoming more and more important.At our company, about 70% of our customers are repeat customers. It is relatively expensive and is supported by repeat customers.We have recently established a fan community with the aim of further increasing the “value of a super hotel felt by fans” and creating “emotional value” and “future value” together with fans. We have formed a “super group”. In addition, Super Hotel’s mission is to revitalize the region, and in the future, we are planning to hold fan meetings at the hotel before opening when we open a store in a local area. We would like to support our fans and the area and make it more exciting. ” ■ “Super group” kick-off event At the kick-off event held at Super Hotel Tokyo Headquarters on Saturday, January 25, 2025, approximately 25 fan community members participated and enjoyed the “health-promoting curry” served at the breakfast buffet. Participants had a casual chat, tried their hand at making the cypress aroma spray used in the hotel lobby, and had a group talk with the participants.
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https://prcdn.freetls.fastly.net/release_image/38388/76/38388-76-e7911d5386d03a15f5fd17b6600795ee-3900×2600.jpg During the group talk, the participants talked about their favorite things about super hotels. In addition to opinions that they like the concept of super hotels, such as the scent and space, fans also expressed their love for super hotels, such as customer service, breakfast, welcome bar, and natural hot springs. We also solicited ideas from fans under the theme of “What kind of content do you want to send out as a super group? What do you want to see?” There were also comments that they wanted to disseminate local information unique to the store, such as local menus and tourist spots and courses recommended by Super Hotel staff, as well as comments that they wanted to know about the daily routine and work content of Super Hotel staff. Kensaku Yamamoto, CEO of Super Hotel Co., Ltd., also attended this event and interacted with fans. We will work on creating future stores and developing new services based on ideas from fans.
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https://prcdn.freetls.fastly.net/release_image/38388/76/38388-76-3a5321a39c743e947a436a2781f6da9b-3900×2576.jpg At the end of the event, a social gathering was held at the welcome bar at the Super Hotel Premier Tokyo Station Yaesu Chuo Exit, where guests could freely enjoy all drinks, including alcohol and soft drinks.
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https://prcdn.freetls.fastly.net/release_image/38388/76/38388-76-c254893d518d1a6a80975575d44d62ac-3900×2420.jpg The kick-off event is also scheduled to be held at the Super Hotel Osaka Head Office on Saturday, February 1, 2025. [About Super Hotel Co., Ltd.] Based on the concept of “Natural, Organic, Smart,” we operate 173 hotels in Japan and one overseas (Myanmar) that propose a healthy and sustainable lifestyle. We are the only company in the hotel industry to be certified under the Eco-First System*, which is recognized by the Minister of the Environment as an environmentally advanced company that is leading the industry in environmental conservation initiatives that are innovative and unique. In addition to environmental conservation activities, we are actively engaged in SDGs activities such as regional revitalization and support for the next generation. Official website: https://www.superhotel.co.jp/ SDGs initiatives: https://www.superhotel.co.jp/sdgs/ *About the “Eco First System”: https://www.env.go.jp/guide/info/eco-first/