[Felissimo Co., Ltd.] Kobe Port Tower exceeds 500,000 visitors for the first time in 31 years. Popular among group tourists and tourists visiting Japan, achieved in just 9 months after renovation
Felissimo Co., Ltd. Press release: January 24, 2025 Kobe Port Tower exceeds 500,000 visitors for the first time in 31 years. Popular among group tourists and tourists visiting Japan, achieved in just 9 months after renovation Breaked the record of 487,894 people in 1994 (Heisei 6), the highest number since the Great Hanshin-Awaji Earthquake Kobe Port Tower, where Felissimo operates the rooftop deck, observation floor, lower ground floor entrance and ticket office, exceeded 500,000 visitors on Friday, January 24th. It took only nine months to reach this speed after reopening on April 26, 2024, and when the announcement was made inside the building at around 10:35 p.m., the observation floor was filled with a celebratory mood. The memorable 500,000th customer was Shuto Inokuchi from Kanazawa City, Ishikawa Prefecture. Mr.). The family, along with his wife Yuki, eldest daughter Yuzuki, and second daughter Nagisa, said, “The day before yesterday was my eldest daughter’s birthday, so we came to Kobe as a trip for that occasion.” I was very happy because I never expected that 500,000 people would come at such a memorable time.” Akira Oshima, tower manager of the Felissimo Kobe Port Tower Business Division, who presented commemorative plaques and Kobe Port Tower goods to commemorate the 500,000-year-old visitor arrival in a short period of time, said, “After the reopening in April, we will be expanding the number of visitors in Kobe City, all over the country, and overseas. Many customers from We are so grateful that we have reached 500,000 people in such a short time. We are deeply moved by the fact that we were able to reach this milestone 30 years after the earthquake. I look forward to seeing you.”
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-00fc58b19409a96ca282d137c2410b8d-2048×1536.jpg Shuto Iguchi and his family smile at the 500,000-person commemorative ceremony
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-f243b5e15264f4be01039fbd7cdca66d-2114×997.jpg Observation floor (right) of Kobe Port Tower (left) where 500,000 ceremony was held in the clear blue sky Kobe Port Tower, which reopened on Friday, April 26, 2024, has seen a strong number of visitors from groups and tourists visiting Japan, and is open until 11:00 p.m. The number of visitors continued to increase, and on the 274th day of 9 months, the number of visitors exceeded 500,000. This is the first time in 31 years since 1993 that the number of annual visitors to Kobe Port Tower has reached the 500,000 mark. Also, the same day was the first day of the 30th Kobe Luminarie, and the area around Meriken Park and Kobe Port Tower was filled with smiling faces under the sunny skies. (*Night business hours before renewal were until 9:00 p.m. from March to November, and until 7:00 p.m. from December to April.) ◆Steps to reach 500,000 visitors after “Kobe Port Tower” renewal April 26, 2024: Reopening June 13, 2024 (49th day): Achieved 100,000 people August 11, 2024 (108th day): Achieved 200,000 people October 3, 2024 (161st day): Achieved 300,000 people November 21, 2024 (209th day): Achieved 400,000 people January 24, 2025 (274th day): Achieved 500,000 people *The number exceeded 487,894 in 1994, the highest number since the Great Hanshin-Awaji Earthquake. This is the first time in 31 years that the annual figure of 500,000 people has reached 685,751 in 1993 (Heisei 5). ◆Message from “Kobe Port Tower” staff Kobe Port Tower has now reached 500,000 annual visitors for the first time in 31 years. Thank you from the bottom of my heart. In the dire situation following the earthquake, the Kobe Port Tower was lit up on February 14th, immediately after the earthquake, as a “light of hope” to give courage to the citizens. And even now, it continues to shine as a symbol of Kobe that is loved by everyone. The fact that we were able to welcome 500,000 people with many thoughts can be said to be proof that Kobe is recovering and continuing to evolve. We will continue to strive to provide visitors with a special time at Kobe Port Tower, which has undergone renovations and has added new charm while retaining a nostalgic feel. Thank you for your continued support of Kobe Port Tower. (Hiroyuki Tomita, Manager of Kobe Port Tower Division) On the day of the event, to express our gratitude and congratulations for the 500,000 visitors, we will be distributing the following gifts to those who have purchased admission tickets to the observation floor. ◆Gift summary for reaching 500,000 visitors In order to express our gratitude and congratulations for reaching 500,000 visitors, the first 50 people who purchased admission tickets to the observation floor will be given a special offer at the “Low 3rd and 4th floor restaurant/café & bar “PORT”. TERRACE’ 50% OFF Tickets, and one card per person for those who purchased an admission ticket to the observation floor on Friday, January 24th.If you look at the light source through the round hole of the card, you will receive a heart and a smile. We are giving away “Follow Cards” that look like flowers, snowflakes, etc., as well as a 50 yen discount coupon for “Ready go round mini”, a store located outside on the north side of the first floor of the lower level. ・Date and
time/Friday, January 24th, when 500,000 people are reached until 23:00 ・Contents of gift items/ 1) “50% OFF ticket to “PORT TERRACE” 3rd and 4th floor restaurant/café & bar on the lower floors” to the first 50 people after reaching 500,000 people (provided by Clé de Reve Co., Ltd.) 2) “Follow Card (* Provided by Felissimo, design cannot be selected)” 3) “Ready go round mini” 50 yen discount coupon (provided by Felissimo) *2) and 3) are one ticket each per person. Limited quantity, ends as soon as it runs out ・Distribution location/Low-rise 3rd floor elevator hall (*Distribution location is subject to change) “Low 3rd and 4th floor restaurant, cafe & bar “PORT TERRACE” 50% OFF ticket” You can enjoy 50% off food and drinks at “PORT TERRACE” on the lower 3rd and 4th floors, where you can enjoy retro Western food and sweets while enjoying the view of Kobe Port.
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-9d15c403d1cfb11a5edb2e50d62aa1f7-2400×1600.jpg “Follow Card” “Kobe Port Tower Original Follow Card that shows a lot of hearts when you look at the light source through the round hole” (200 yen, tax included) is available on the 5th floor of Kobe Port Tower and the goods shop “Kobe Port Tower Shop by” on the 2nd floor of Kobe Port Tower. These are original goods sold at “Felissimo” for 200 yen each. When you look at the light source through the round hole of the card, such as the night view from Kobe Port Tower, the light source looks like a heart. You can also take night photos and videos by aligning the round hole of the Follow Card with your smartphone’s camera lens.
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-b543c29f8aeeed621d6555a3c6dd09fb-3900×2102.jpg Image: An example of the “Follow Card” design (left) and a photograph taken through the round hole of the “Follow Card” (right) Discount coupon for “Ready go round mini” You can purchase soft serve ice cream, iced coffee, and the winter menu below at a 50 yen discount at Kobe Port Tower’s “Ready go round mini.” ・Clam chowder (cream soup) with lots of ingredients¥700 including tax This clam chowder has a satisfying creamy taste that is packed with ingredients and perfect for cold weather. Serve with port tower red croutons. ・Marshmallow Strawberry Hot Cocoa ¥700 including tax A sweet and sour drink with plenty of marshmallow floating in cocoa with strawberry syrup that will warm your body and soul.
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-bd49ce7ef9e15b229056d8c45104ac53-3900×1845.jpg Image left: Discount coupon for “Ready go round mini” on the lower 1st floor of Kobe Port Tower (image), Image center: Clam chowder with lots of ingredients (cream soup), Image right: Marshmallow strawberry hot cocoa ・Store exterior
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-f8d653b11c61821891452d92b0bd0527-3900×2925.jpg Store exterior: A wall sign with a Kobe Port Tower design to the right of the takeout counter. There is a photo spot wall with an
illustration of Kobe Port Tower, which can be used as a background for photos. ・Store overview Business hours/10:00-20:00 Location/Free admission area of “Kobe Port Tower”, outer northwest side of the 1st floor of the lower floor *Takeout only. *Purchased food and drinks cannot be brought into the Kobe Port Tower building for consumption. *Business may be canceled due to bad weather such as storms. *Managed by Felissimo Co., Ltd. ◆Event preview “‘Chocolate Exhibition that Brings Happiness’ – Felissimo’s chocolate of love and passion found at Kobe Port Tower” A new chocolate exhibition will be held at Kobe Port Tower from February. Felissimo collects and edits the overseas local and rare chocolate specialized site/catalogue “Chocolate of Happiness” and the history and culture of chocolate and cacao from around the world, as well as its connections with fashion and art, from the perspective of “happiness.” “Felissimo Chocolate Museum”, which communicates the diversity and possibilities of chocolate, will decorate Kobe Port Tower during the Valentine’s chocolate season. ・Event overview Date: February 1st (Sat) – March 14th (Fri), 2025 Location: Kobe Port Tower Observation 1F Gallery 360 Contents: You can enjoy photo panel displays of “Chocolate of Happiness” and “Felissimo Chocolate Museum” along with the view of Kobe Port. Also on display is Morozov’s first pre-war Valentine’s Day English newspaper advertisement (copy) in Japan. You can also get a
complimentary admission ticket to the Felissimo Chocolate Museum, which is located an 18-minute walk away, and a 100 yen discount ticket that can be used at the museum shop.
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https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-eb1b26293fac253291a6cdc8ae87b62c-1334×937.jpg ・Felissimo Chocolate Museum x Kobe Port Tower Check Original Assorted Chocolate 2,376 yen (tax included) will also be on sale from December. The 5 pieces (2 types) of glossy heart-shaped bonbon chocolates in a package with a pattern are an original assortment from Felissimo Chocolate Museum, with a fruity and fresh taste that shines through the use of high-quality materials. The red heart has sweet and sour passion fruit jelly and ganache mellowed with milk chocolate, while the pink heart has sweet and sour raspberry jelly and raspberry ganache trapped in milk chocolate for a gentle taste. Great as a Valentine’s Day gift for those who love sweets and chocolate, or as a souvenir for a party.
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-8c40ef19c239ba52b7f59319f5374ea9-1487×1487.jpg ・“felissimo chocolate museum” website >>
https://feli.jp/s/pr2501243/1/ ・“Happiness Chocolate” website>> https://feli.jp/s/pr2501243/2/ ◆Kobe Port Tower Completed on November 20, 1963 at Kobe Port Naka Jetty. Reopened on Friday, April 26, 2024. Height: 108m. The newly built rooftop deck is approximately 100 meters above ground, and offers a 360-degree view of Kobe from the
glass-enclosed open-air corridor. ・Website >>
https://www.kobe-port-tower.com/ ・”Kobe Port Tower” Official X >> https://x.com/kobe_porttower
https://prcdn.freetls.fastly.net/release_image/12759/3820/12759-3820-1464475812cc4dd451c742247928f816-519×449.jpg Felissimo was selected as the production company to handle concept work, direction, and website management for the entire reopened Kobe Port Tower. We operate five observation floors, a rooftop deck where you can enter for the first time, an entrance area on the lower 1st floor, and a shared floor on the 2nd and 3rd floors. When the Kobe Port Tower was renovated, the observation floor was decorated with “brilliance”. Based on the concept of “Kagayaki,” we hope to create a place that will make visitors feel even more radiant. In addition to the rooftop deck “Brilliance Tiara Open-air Deck” which opened for the first time, “Ready go round”, a cafe and bar with a revolving floor where you can enjoy snacks while looking out at the 360-degree view of Kobe while sitting, and “Brilliance Museum”, a museum of shining lights. The unique and interactive content, which goes beyond the view, exceeds the imagination of visitors and has become a hot topic on social media. We will continue to hold a variety of events throughout the year where you can enjoy the diverse expressions of the tower. ~Happiness that brings happiness together “FELISSIMO”~ We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, to consumers through our own media such as catalogs and the web. For each individual to be a co-creator of happiness, to make others happy, and to be happy with nature, society, and people. With these experiential values as our core values, we conduct business activities that aim to simultaneously realize “business efficiency, originality, and sociality” that embody “happiness that brings happiness together.” ― Company Profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1
Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: Kazuhiko Yazaki, Representative Director and President Stock code: TSE Standard 3396 Founded: May 1965 Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites ◆Website>> https://feli.jp/s/pr240301/1/ ◆What is “Felissimo regular service”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆X>> https://twitter.com/FELISSIMO_SANTA ◆Instagram>> https://www.instagram.com/felissimo_official/ ◆Threads>> https://www.threads.net/@felissimo_official ◆Bluesky>>
https://bsky.app/profile/felissimo.co.jp ◆Facebook>>
https://www.facebook.com/felissimosanta/ ◆LINE>>
https://lin.ee/YJQz8dV ◆Company information (PDF) >>
https://feli.jp/s/pr240301/11/ ◆Felissimo’s social activities>> https://feli.jp/s/pr240301/4/ ◆Fund activities aiming for a happy society together with everyone>> https://feli.jp/s/pr240301/5/ ◆Felisimo official shopping app >> https://feli.jp/s/pr240301/7/ Image
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