First in Western Japan! The “sustainable town development” of Amagi Town in Kagoshima Prefecture has been certified as “Best Tourism Village 2024” by the United Nations World Tourism Organization (UN Tourism)!
Amami Innovation Co., Ltd. Press release: November 22, 2024 First in western Japan! The “sustainable town development” of Amagi Town in Kagoshima Prefecture has been certified as “Best Tourism Village 2024” by the United Nations World Tourism Organization (UN Tourism)! This time, “Best Tourism Village 2024” by UN Tourism , which was comprehensively produced by Yasuhiro
Yamashita/architect (representative of Denpaku) “Amagi Town, Kagoshima Prefecture”’s efforts to create a sustainable tourism area have been certified It was done. Yamashita excavated and re-edited the charms and characteristics of Amagi Town that had been buried in everyday life, and Village culture × “Everyday tourism” created with local residents Based on this theme, we have provided recommendations and support for implementing sustainable urban development that will pass on traditional culture and the natural environment to the next generation. We hope that this certification will provide an
opportunity for more people to learn about the rich culture and natural charm of Amagi Town. In addition, upon certification, “Denpaku” offers a special plan to experience Amagi Town Thank you. ●What is Best Tourism Village Best Tourism Village is a project launched by the United Nations World Tourism Organization (UN Tourism) in 2021. Certification of excellent regions that are working on creating sustainable tourism regions is. The certified
villages/regions will protect the unique culture and natural environment of the region, and Aiming to develop the local economy through interaction between visitors and residents and job creation is required. UN Tourism official website:
https://tourism-villages.unwto.org/en/villages/ Official website of the Japan Tourism Agency:
https://www.mlit.go.jp/kankocho/news07_00006.html
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https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-bb2959ec90e0aa8fe4d7170a97c204e4-706×512.png 《“Best Tourism Village” certified area》 ・Certified regions around the world: 130 regions (until 2023) ・Certified regions in Japan: 6 regions (until 2023) ●Tourist resources of “everyday life in Amagi Town” that we want to pass on to the next generation Amagi Town is located in the northwestern part of Tokunoshima in Kagoshima Prefecture, and is a transportation hub with Tokunoshima Airport and Hiradono Port, and is home to sugar cane, livestock, potatoes, fruit trees, and flowers. Area with thriving agriculture is. The town’s philosophy is “Amagi, a town that creates life with Yui’s heart” represents the spirit of “Yui”, which is sharing joys and hardships and supporting each other through collaborative work, and is still deeply rooted in the community. In order to pass on the spirit of Yui and the culture of Amagi Town, the government, local residents, and private companies have worked together to carry out various initiatives. Such
Sustainable community development earned this Best Tourism Village certification It was connected to Below, Initiatives promoted by Amagi Town to turn daily life into tourism We would like to introduce you to
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https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-dbae71139948e809d39c3b6ee677a757-3900×2600.jpg Sugarcane field 《“Agriculture” that implements circular initiatives》 Amagi Town boasts one of the largest harvest areas in Kagoshima Prefecture. Main producing regions of “sugar cane (raw material for brown sugar)” is. Circulating resources between agriculture and livestock, such as feeding sugarcane leaves to cows and using cow dung as fertilizer Promoting circular agriculture In addition, activities to support continued farming are also carried out, contributing to the establishment of a sustainable production system.
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-93b58c3e6532eec5d5c604efa5586229-3900×2600.jpg Training scene at Matsubara bullring 《Coexistence culture between people and cows》 In Tokunoshima Bullfighting culture is over 400 years continues and as part of the island’s identity It is rooted in traditional events and daily life. Bullfighting tournaments are held approximately 20 times a year on the island, and at the Matsubara Bullring in Amagi Town, you can watch practice sessions, brush the bulls, feed them, etc. Fureai experience also possible is. The sight of children and cows strolling along the sandy beaches and town streets is part of the daily scenery of Amagi Town. In addition to bullfighting, livestock farming is also active, and Designated as a specialty product has been.
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-cf0e135bf0afabfa5b9bb66acdba0a01-673×443.png The sea of Amagi Town 《An “ocean” of coral reefs rich in
biodiversity》 The diverse coral reefs that develop in the waters of the Amami Islands can also be observed underwater in Amagi Town. Also Scenic spot “Inu no Monga” is one of the strangely shaped rocks created by the erosion of raised coral over many years. Other pottery dating back more than 7,000 years was unearthed Underwater limestone cave “Umbuki” Regarding the prehistory of the Ryukyu Islands, including Several important ruins there is. Whale watching in winter It is also possible to enjoy sea sightseeing throughout the year.
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-592972e3d8b83613c61dcaa5dfb523b7-1985×1280.jpg Amami no black rabbit 《Amami rabbit, a living fossil designated as a special natural monument》 The mountains registered as a World Natural Heritage Site include “Amami rabbit” is a natural monument and an endangered species It is home to many rare flora and fauna, including. A rare village where black rabbits appear in people’s lives There is also. You can easily observe rare wild animals at the Amami Rabbit Observation Hut or by participating in a night tour. ●Town development by Yasuhiro Yamashita in Amagi Town Yasuhiro Yamashita, an architect and town development producer, opened “Denpaku Tokunoshima” in Amagi Town in 2018, and since then, he has Conveying the traditional and legendary architecture and village culture of Amagi Town to the next generation We mainly operate accommodation facilities for the purpose of “Denpaku Cafe& Community development efforts in collaboration with the government and villages We continue to do so. These efforts will be recognized in the “Best Tourism Village 2024” Recognized as one of the region’s most innovative initiatives for tourism has been. 1. Inheriting the landscape of the village by reusing traditional and legendary architecture as lodging facilities
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-30246f54e1ef9f5392697c6a346f98c2-3900×2600.jpg Denpaku Accommodation with coral stone hut The Amami archipelago has been influencedby the influx of multiple cultures and the influence of a warm climate. A unique culture and architecture was born However, there are some things that cannot be newly constructed due to changing times or from the perspective of protecting the natural environment. Therefore, by preserving buildings that retain Amami’s unique traditional architectural style, Contributing to inheriting the landscape of a village lined with traditional old folk houses I’m doing it. There are historic and valuable traditional buildings that still have coral stone huts and Ryukyu style, and there are also inns that have been renovated from legendary buildings in national parks. 2. Passing on village culture to the next generation through cultural experiences through interaction with Shimachu
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-00c1761048d34d7a9f161836ebff1071-1224×816.jpg Driving fishing experience We offer experience programs that have been discovered and re-edited to provide experiences that may be daily life for the village, but are special for tourists. At “Umigame Beach Inn,” located a 10-second walk from the beach, Experience the traditional fishing method “driving fishing” learned from an uncle on the island You can. By Shimachu acting as a guide for drive fishing, which is disappearing due to the aging of the population and lack of successors, Passing down traditional fishing methods rooted in the region to the next generation We are aiming for 3. “Denpaku Cafe&Office” is a base for communicating the appeal of food using local ingredients and for interaction between the village and tourists.
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-25c7cd85b48b2dd001bd3425fc281358-3900×2600.jpg Denpaku Cafe&Office “Denpaku Cafe & Office”, which was renovated from the first floor of a vacant building, uses ingredients such as fresh organic vegetables and seasonings from the Amami Islands, mainly from Tokunoshima. Promoting local production for local consumption and reducing the environmental impact of production and transportation We are aiming for Users can also use it as a shared office, A place of communication where village residents and tourists gather It is also used as ●Notice of the start of sales of “Best Tourism Village Certification Commemorative Plan” To commemorate Amagi Town being certified as the Best Tourism Village, “Best Tourism Village Certification Commemorative Plan” on sale I will do it. We would be happy if more people could come and experience the charm of Amagi Town. In addition, Tokunoshima (Amagi Town) and Amami Oshima Island hopping Located near Amami Oshima Airport so that you can enjoy Commemorative plans are also on sale at Denpaku Akakina Hotel I will do it. Please enjoy a journey where you will discover the culture and charm of daily life in Tokunoshima and Amami Oshima. 《“Denpaku Tokunoshima (Amagi Town)” Plan Overview》 2-night plan with breakfast is available at 20% off!
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-4f079389ef4422396e4fa9d1ef26d3da-3900×2600.jpg ・Sales period: November 20, 2024 to March 16, 2025 ・Accommodation period: November 20, 2024 to March 16, 2025 ・Target accommodation: Denpaku Tokunoshima (Amagi Town) *Inns with coral stone huts, sea turtle beach inns, inns with observation decks ・Price: 2 people/1 person/night Price 6,240 yen (tax included) ~ ・Capacity: 1 to 6 people (according to the capacity of each inn) ・Reservation URL:
https://reserve.489ban.net/client/den-paku-amagi/0/plan/ 《“Denpaku Akakina Hotel” Plan Overview》 15% off regular rate for 1 night plan with breakfast!
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-b5ed331d0902ba798a5560bde94cd810-3900×2600.jpg ・Sales period: November 20, 2024 to March 16, 2025 ・Accommodation period: November 20, 2024 to March 16, 2025 ・Target accommodation: Denpaku Akakina Hotel ・Price: 6,840 yen (tax included) for 2 people/1 person ・Capacity: 1 to 2 people (according to the capacity of each guest room) ・Reservation URL:
https://reserve.489ban.net/client/den-paku-thehotel/0/plan ●About Yasuhiro Yamashita and town development A community development group led by Yasuhiro Yamashita, an architect from Amami Oshima (see the image on the right). Diversity in the world Sustaining the village culture of the Amami Islands We aim to help everyone live a beautiful and healthy life. Practicing town development that makes small communities happy I’m doing it. Through this kind of Amami-style town development, we aim to make all communities in need happy. We will listen to small voices and bring about innovation from Amami to the world in order to realize a “society that leaves no one and nothing behind.” Official website:
https://www.machizukuri.yamashita-yasuhiro.net/
https://prcdn.freetls.fastly.net/release_image/32911/21/32911-21-f4a3d4b5c1ff7201fffff0a0624030bb-2048×913.png Organizational chart of the town development group ●About Denpaku A rich natural environment that has been registered as a World Natural Heritage Site and has been inherited for hundreds of years We want to protect and pass on the culture of approximately 360 villages, each of which is unique to each “shima” (village), to the future Denpaku, which started in 2016 with this idea, is 4 types of accommodation Consisting of “Denpaku Old Folk House,” “Denpaku Akakina Hotel,” “Denpaku Dormitory & Laundry,” and “Denpaku The Beachfront MIJORA,” we are developing a community that promotes interaction between village residents and tourists. Currently, we operate accommodation facilities with 52 rooms in 42 buildings on three islands: Amami Oshima, Tokunoshima, and Kakeroma Island. Official website: http://den-paku.com/ ●Contact information Amami Innovation Co., Ltd. (Person in charge: Nagashima) MAIL: media@den-paku.com TEL: 0997-57-1708 FAX: 0997-57-1968

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