“I want to spread the word about this small island through SNS!” An 40-year-old who usually takes full advantage of housekeeping duties and loves a sparkling lifestyle, gave up his life in Tokyo and took on the challenge of regional revitalization

“I want to spread the word about this small island through SNS!” An 80-year-old man who usually takes full advantage of housekeeping duties and loves a sparkling lifestyle gave up his life in Tokyo and used SNS to revitalize the area on Yoron Island, which has a population of 5,000 people. Challenge! Episode 1 released on 1/18! ​
SAKIYOMI Co., Ltd. Press release: January 16, 2025 “I want to spread the word about this small island through SNS!” An 40-year-old who usually takes full advantage of housekeeping duties and loves a sparkling lifestyle, gave up his life in Tokyo and took on the challenge of regional revitalization using SNS on Yoron Island, which has a population of 5,000 people! Episode 1 released on 1/18! A new sensation SNS documentary “SHINSEKAI – A new world created with SNS” that follows the challenges of two women and learns the tricks for disseminating the charm of local areas on SNS from a group of SNS professionals. ‘, coming soon on Youtube
https://prcdn.freetls.fastly.net/release_image/44549/71/44549-71-34a2d27343714dceab29eb20721a5b57-1920×1080.jpg There is only one signal on the island. Yoron Island, the southernmost island of Kagoshima Prefecture, has no convenience stores or fast food, but is surrounded by an incredibly beautiful sea SAKIYOMI Co., Ltd. (Headquarters: Kita-ku, Osaka, President and CEO: Mutsufumi Yoshida) presents the SNS documentary program “SHINSEKAI – A new world created with SNS -” with the theme of “SNS x Regional Revitalization.” ”’s first episode will be broadcast on Saturday, January 18, 2025 at 8:00 p.m. “SHINSEKAI ─Creating a new world with SNS─” is a project that utilizes SNS to tackle social issues facing rural areas of Japan. This project will be set on Yoron Island, the southernmost island of Kagoshima Prefecture, and will follow the challenges that two young people have undertaken over a period of about six months, and will be distributed on YouTube as a social media documentary program. The program will introduce the SNS activities carried out by two women on Yoron Island, as well as provide tips and specific techniques for posting on SNS from a group of SNS
professionals. Through this program, we will explore the potential of SNS and propose its potential as a new method for solving social issues. Furthermore, we aim to use SNS to convey that anyone can take on a challenge as long as they have the passion, and to provide an opportunity for people to take a new step forward. Youtube channel “SHIN-SEKAI”https://www.youtube.com/@shinsekai_SNS ◆The stage of the challenge is Yoron Island, the southernmost tip of Kagoshima Prefecture with a population of 5,000 people
https://prcdn.freetls.fastly.net/release_image/44549/71/44549-71-68f19c502879957abdc9d05c181ccb12-1920×1080.jpg Yoron Blue Sea The stage for this challenge was Yoron-jima (also known as Yoron-jima), an island located at the southernmost tip of Kagoshima Prefecture. It is an island with a population of approximately 5,000 people, surrounded by a beautiful blue sea with high transparency called “Yoron Blue”, and is attractive for its unique culture and traditions that are strongly influenced by Okinawan Ryukyu culture and Amami. On the other hand, it also faces issues such as population decline and maintaining tourism resources. The program uses SNS to shine a spotlight on Yoron Island’s various local resources, and explores new possibilities for regional revitalization through interactions with island residents. This project is also supported by Yoron Town. With the cooperation of Yoron Town, we were able to learn more about the appeal of Yoron Island and the voices of its residents. We hope that viewers will enjoy the feeling of staying on Yoron Island by experiencing not only the beautiful sea that appears in the program, but also the warm island residents and the fun summer festival. . We hope that this Youtube program itself will provide an opportunity to learn about the wonderful island of Yoron Island. ◆Planning background of this project Challenge new possibilities of “regional revitalization x SNS”! Regional revitalization project using SNS Many people who are active in rural areas feel that “I want people to know more about my area” or “If it became a hot topic on SNS, the area would be revitalized…” but they feel that “I don’t have anything to write about” or “I don’t have the ability to communicate.” You may be facing a wall like “I don’t have anything”. There are still few successful examples of intentionally creating buzz on SNS, and the current situation is that we rely on accidental buzz. SAKIYOMI Co., Ltd. has taken on the challenge of intentionally creating a “SNS buzz” by leveraging the wealth of SNS operation know-how, experience, and connections that it has cultivated over the years, as well as essentially mastering SNS. This project aims to solve the social issue of regional revitalization by utilizing SNS. Anyone can do it! Challenge to regional revitalization using SNS Nowadays, as long as you have a smartphone, it is possible to post on SNS without special skills or large funds. We would like to
demonstrate that SNS can be a great support for taking on new challenges, as long as you continue to make efforts to communicate and have the creativity to use SNS effectively. This project will widely disseminate the following two points. • How SNS can be used as a new method to solve problems, and specific methods and tips for
disseminating information • SNS is a means for anyone to challenge themselves if they have the passion Through this program, our biggest goal is to encourage many people to take on new challenges using SNS. ◆Actual project details on Yoron Island
https://prcdn.freetls.fastly.net/release_image/44549/71/44549-71-2463a3a7a297039f4183acf2caad533d-316×483.png
https://prcdn.freetls.fastly.net/release_image/44549/71/44549-71-b280fb4fc3b9a4a5359df756f2e031a7-342×519.png In this project, two young people, one living in Tokyo and one formerly living in Australia, were selected through a general recruitment process and stayed on Yoron Island for about six months, taking on the challenge of posting on SNS. The girls focused on the three perspectives of “communicating things in their own way,” “generating buzz,” and “introducing the region in an attractive way,” and they actually grew an account that was supported by many followers. . In addition, through interviews with farmers, livestock farmers, and people at accommodation facilities on the island, we dig deeper into the issues facing the region. Based on their feedback, we collaborated with a group of SNS professionals to propose and implement specific solutions to issues using SNS. These results will be revealed in the second half of the program as the culmination of this project. Possibility of regional revitalization brought about by SNS SNS is a powerful tool that widely disseminates the appeal of a region and creates clues to solving problems. Through this project, we hope to open up new possibilities for regional revitalization and to make challenges using SNS more familiar to many people. ◆About the program distribution schedule Youtube channel name: SHIN-SEKAI ┃SNS documentary Channel URL: https://www.youtube.com/@shinsekai_SNS Distribution schedule: Saturday, January 18, 2025 8:00 p.m. 1st Episode delivery schedule Delivered every Saturday at 8:00 p.m., total 6 episodes
https://prcdn.freetls.fastly.net/release_image/44549/71/44549-71-9f6c3d1f00a5217a53a4e6a315d74179-1920×1280.png [Delivery schedule from episode 1 onwards] Episode 2 Scheduled to be distributed on Saturday, January 25th at 8:00 pm Episode 3 Scheduled to be distributed on Saturday, February 1st at 8:00 pm Episode 4 Scheduled to be delivered on Saturday, February 8th at 8:00 p.m. Episode 5 Saturday, February 15th at 8:00 p.m. Distribution schedule Episode 6 February 22nd (Sat) 8:00 p.m. Distribution schedule *The distribution schedule is subject to change. ■About SAKIYOMI Co., Ltd. Representative Director and President: Mutsufumi Yoshida Location: 7th floor, MF Sakurabashi 2 Building, 2-6-24 Sonezaki Shinchi, Kita-ku, Osaka, Osaka Business details: Instagram marketing support, etc. Operation logic by hacking the algorithm We helped her grow her Instagram account and gained a total of 4 million followers. The company’s Instagram account, which provides unique tips on Instagram management, has achieved 10,000 followers in three months and currently has 92,000 followers. He is widely disseminating information as a pioneer of Instagram marketing. URL: https://sns-sakiyomi.com/ Instagram: https://www.instagram.com/sakiyomi_/