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URL: M&M Service Co., Ltd. Press release: November 20, 2024 Enjoy the popular Ibaraki brand “Hitachi no Kuni Ise Shrimp” at a great price at Kuji Sunpia Hitachi! Special plan available for a limited time “Hitachi no Kuni Ise Ebi” and our museum were featured on an information program on a commercial key station! To commemorate this TV broadcast, we have prepared a special plan with 1,000 yen off the regular price.
https://prcdn.freetls.fastly.net/release_image/118702/33/118702-33-8816ed30520476e01d07b03269923828-1200×800.jpg Kuji Sunpia Hitachi, which is operated by M&M Service Co., Ltd. (Head office: Kameoka City, Kyoto Prefecture, Representative Director: Satoru Koike), is outsourced to Hitachi City, Ibaraki Prefecture, and uses Ibaraki Prefecture’s branded ingredient “Hitachi no Kuni Ise Shrimp”. We offer accommodation plans. This facility and “Hitachi no Kuni Ise Shrimp” were recently introduced on an information program on a commercial key station. To commemorate this broadcast, we will be offering a special accommodation plan for a limited time. Kuji Sunpia Hitachi’s recommended ingredient “Hitachi no Kuni Ise Shrimp” was featured on TV! “Hitachi no Kuni Ise Shrimp” was branded by Ibaraki Prefecture in June 2023. Since last year, Kuji Sunpia Hitachi has been offering accommodation plans where you can enjoy “Hitachi no Kuni Ise Shrimp” in order to spread the word about local
Ibaraki-produced brand ingredients to as many people as possible. And this time, “Hitachi no Kuni Ise Shrimp” was featured on an information program on a commercial key station on November 13th, and our museum cooperated with the interview. Great catch again this year! I want many people to take this opportunity to know about “Hitachi no Kuni Ise Shrimp” According to Ibaraki Prefecture, the catch of spiny shrimp has increased significantly in recent years due to factors such as rising seawater temperatures, and in 2022 it will reach 67 tons, 11 times the amount 10 years ago, ranking seventh in the country. The area is establishing itself as a production area for Japanese lobster. It’s a big catch again this year, so we hope more people will take this opportunity to try it! Therefore, to commemorate this TV broadcast, we have prepared a special plan where you can enjoy “Hitachi no Kuni Ise Shrimp” at a great value. [TV broadcast commemoration! 】Three great-value Kaiseki courses that will eat up all the “Hitachi no Kuni Ise Shrimp” To commemorate this TV broadcast, Kuji Sunpia Hitachi will offer a Kaiseki course of “Hitachi no Kuni Ise Shrimp”. 1,000 yen off the regular price We have prepared a special plan for you. We highly recommend it even for those who have never tasted Hitachinokuni Ise Shrimp. Sales period: Until Friday, December 27, 2024
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https://prcdn.freetls.fastly.net/release_image/118702/33/118702-33-49ba290f2c3e7bf2be6154e56637d84d-3602×2480.jpg ■Taste and compare “Hitachi no Kuni Ise Shrimp”! A blissful luxury course that satisfies both your stomach and soul 1 night and 2 meals from 46,900 yen per person We offer 4 types of lobster dishes: Hitachi no Kuni lobster sashimi, grilled onigara, appetizers, and broiled lobster. You can enjoy a variety of flavors. This is a luxurious plan using 2 Hitachinokuni Ise Shrimp per person. ■We’re all about brands! Hitachi beef course where you can enjoy Hitachi no Kuni spiny shrimp and Hitachi beef at the same time 1 night and 2 meals From 23,900 yen per person You can enjoy sashimi and grilled “Hitachi no Kuni Ise Shrimp” as well as Ibaraki Prefecture’s branded beef, Hitachi beef hot pot with soy milk. This is a plan where you can enjoy the delicacies of mountains and seas that Ibaraki Prefecture is proud of at the same time. ■Enjoy it at a reasonable price! Good course 1 night and 2 meals from 18,900 yen per person This is a plan where you can enjoy both seasonal Japanese Kaiseki cuisine made with carefully selected seasonal ingredients, sashimi of Hitachinokuni Ise Shrimp, and grilled oni shells at an affordable price. What is “Hitachi no Kuni Ise Shrimp”
https://prcdn.freetls.fastly.net/release_image/118702/33/118702-33-508f5b0a9f209336ec4f052bb92a0a34-3602×2480.jpg Due to the increase in Ibaraki Prefecture’s harvest of Ise Shrimp, it was branded as “Hitachi no Kuni Ise Shrimp” in 2023. This brand name is given only to Ibaraki Prefecture’s Ise prawns that meet the prefecture’s own standards, such as size (600g or more per fish) and beautiful appearance. This is the highest quality shrimp caught in Ibaraki Prefecture. A rich fishing ground blessed with a variety of creatures The area off the coast of Ibaraki Prefecture is where the warm Kuroshio Current and the cold Oyashio Current collide, making it a rich fishing ground where many living creatures gather due to the abundance of plankton that provides rich nutrition and food. In addition to lobster, the prefecture is known for its fisheries, including sea bream, sardines, whitebait, and sea urchin.
https://prcdn.freetls.fastly.net/release_image/118702/33/118702-33-4930291fc93659f31f412dfbab04d24a-1200×900.jpg “Gillnet fishing method” that reduces stress on lobster The peak fishing season for lobster is usually from July to September. The fishing method is “gillnet fishing,” in which nets are set in the evening and are lifted early the next morning. It seems that they fish in such a way as to minimize the stress on the lobster by keeping the net for as little time as possible. Each caught shrimp is carefully removed from the net and shipped fresh. “Hitachi no Kuni Ise Shrimp” is a dish that has been carefully selected for its size and beauty.
https://prcdn.freetls.fastly.net/release_image/118702/33/118702-33-bb1d931775534131f41aa4ead64d9f55-1200×899.jpg The plump texture and sweetness unique to “Hitachi no Kuni Ise Shrimp” The biggest feature of the spiny lobsters, which are grown in the beautiful seas of Hitachi, which is blessed with a variety of creatures, and landed in Ibaraki, is that they are large in size. The chewy, elastic texture and sweetness of the meat are truly the best. Manager’s comment Ibaraki Prefecture, blessed with the delicacies of the mountains and sea, is a treasure trove of rich ingredients. Among them, “Hitachi no Kuni Ise Shrimp” is one of the ingredients we are proud of. We are very happy to be able to convey the appeal of Ibaraki Prefecture to many people through media coverage like this. We hope that you will take this opportunity to enjoy Hitachi no Kuni Ise Shrimp. In addition to the food, the hotel is also popular for its hot springs made from Komeiseki, a medicinal stone. Enjoy “Hitachi no Kuni Ise Ebi” and hot springs at our hotel. We look forward to seeing you there.
src/images/corp/headline_email_v3/spacer.png [Inquiries to Kuji Sunpia Hitachi] – Person in charge: Izumida – TEL: 0294-53-8000 – Official website: – Contact us: [Inquiries regarding this press release] – M&M Service Co., Ltd. Corporate Planning Headquarters Public Relations Officer – TEL: 03-6284-4484 (Tokyo Office) – URL: – Contact: