MATCHA Co., Ltd. “M Lab Radio”, which talks about the forefront of inbound tourism measures, has started d istribution! The first guest was a representative from a local inn that attracts repeat visitors to Japan.

[MATCHA Co., Ltd.] “M Lab Radio”, which talks about the forefront of inbound tourism measures, has started distribution! The first guest was a representative from a local inn that attracts repeat visitors to Japan ​
MATCHA Co., Ltd. Press release: November 20, 2024 “M Lab Radio”, which talks about the forefront of inbound tourism measures, has started distribution! The first guest was a representative from a local inn that attracts repeat visitors to Japan. From November 29th, “M Lab Radio”, a talk session inviting players who are active in the inbound field, will start at the inbound business community “MATCHA Lab”
https://prcdn.freetls.fastly.net/release_image/47971/280/47971-280-81832955f16578407db3bcdb8160a703-1440×960.jpg From Friday, November 29, 2024, MATCHA Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Yu Aoki) will be active in the inbound field in “MATCHA Lab”, a community for inbound business operators hosted by the company. We will start a talk session called “M Lab Radio” inviting players who will play the game. At the first memorable event, we welcomed a representative from Yamashiroya, which operates an inn at Yunohira Onsen in Yufu City, Oita Prefecture, and about 90% of its guests are foreign visitors to Japan. We will be speaking on the theme of “Why I keep coming back.” Through this session, we will share local success stories and tips on inbound strategies. MATCHA Lab: https://lab.matcha-jp.com/ ■First talk session summary Date and time: Thursday, November 29, 2024 13:00-13:45 Venue: Held online Participation fee: Free Apply:
https://us06web.zoom.us/webinar/register/WN_2tIJl_UiR5ufB2qxJ1ILYw#/registration *Archive viewing is only available to those registered with MATCHA Lab. ■ Highlights of this time ・Measures to attract visitors to Japan even in places with inconvenient access ・Efforts by representatives of inns that ranked 2nd in TripAdvisor’s “Japanese inns category” (2024) ・Points for successful understanding of different cultures and dealing with multinational guests ・The secret to hospitality that makes foreign guests want to visit again and again ■What is “M Lab Radio” This is a talk show that you can enjoy like a radio show, where people who are active on the front lines of inbound tourism talk about practical measures and initiatives from the perspective of visitors to Japan. By delving into themes such as “What efforts should be taken to move the hearts of visitors to Japan?” and “What kind of efforts are necessary to attract visitors to Japan to the region?”, we will provide new ideas and concrete ideas to those working on inbound tourism measures. We will give you some tips. This program was planned in response to the high level of interest in practical examples of inbound measures that we received in a survey of participants at the Inbound Summit, of which our company is the secretariat. We aim to develop the industry as a whole and provide this as a place to share real experience and knowledge from the field.
https://prcdn.freetls.fastly.net/release_image/47971/280/47971-280-32649fc0792adba322cfda4a69fb9f45-3900×2592.jpg ■Speaker information Ryokan Yamashiroya Representative Kenji Ninomiya Born in Oita Prefecture in 1961. After working for the Oita Prefecture Credit Union, he became the representative of Yamashiroya Ltd. He also serves as the chairman of the National Inbound Promotion Council (a company). Ranked 3rd in Japan in terms of satisfaction in the 2017 TripAdvisor “Japanese Inns” category. In 2020, selected as one of the Small and Medium Enterprise Agency’s 300 small and medium-sized businesses. Introduced case studies in the 2021 Small and Medium Enterprise Agency’s “White Paper on Small and Medium Enterprises and White Paper on Small Businesses.” He is the author of “Why foreign guests want to come back to a small inn deep in the mountains over and over again” (Asa Publishing).
https://prcdn.freetls.fastly.net/release_image/47971/280/47971-280-9b03f89edc785ebdde9bf4a024ba8202-750×400.jpg ■MATCHA Lab Overview “MATCHA Lab” is a community created as a place where parties in the inbound industry, such as local governments, DMOs, and tourism operators, can share knowledge and take a new step forward. Through interaction in the community, people working on inbound business in various fields can connect with each other, thereby strengthening measures in information dissemination, service response, and product design for visitors to Japan as a whole, and contributing to the sustainable development of the inbound industry. We aim to contribute to the ■What is MATCHA Co., Ltd. “MATCHA” is a media that gathers information about Japan, with over 20,000 articles in 10 languages, aimed at foreigners visiting and living in Japan. It receives 6.63 million PVs and 3.33 million UUs per month from 227 countries and regions around the world, and has 1.04 million followers on Facebook worldwide. Rather than disseminating information one-sidedly, it is characterized by the creation of valuable content that incorporates information that users really need and that will be read for a long time. Utilizing the knowledge of one of Japan’s largest media operations, we provide inbound marketing support that handles everything from promotions on MATCHA media, the multilingual information dissemination tool “MATCHA Contents Manager (MCM)” that anyone can use, and research to formulating strategies for visitors to Japan. Also operates three businesses. To date, we have supported a total of over 360 inbound issues for clients. In addition, for three years starting in 2020, we are planning and operating the “Inbound Summit”, which brings together inbound business operators from all over Japan. In 2024, approximately 4,000 people applied. Company name: MATCHA Co., Ltd. Representative Director: Yu Aoki Head office location: LIT HIGASHI-NIHOMBASHI 1F, 2-24-9 Higashi Nihonbashi, Chuo-ku, Tokyo 103-0004 Date of establishment: December 3, 2013 MATCHA： https://matcha-jp.com HP: https://company.matcha-jp.com/ MATCHA (Japanese): https://matcha-jp.com/jp MATCHA (English): https://matcha-jp.com/en MATCHA (Traditional Chinese):
https://matcha-jp.com/tw