Nippon Travel Co., Ltd. Nippon Travel x Inabe City concludes a comprehensive partnership agreement

[Nippon Travel Co., Ltd.] Nippon Travel x Inabe City concludes a comprehensive partnership agreement
​ Nippon Travel Co., Ltd. Press release: November 19, 2024 Japan Travel x Inabe City concludes comprehensive partnership agreement ~ Creating new regional vitality by utilizing “wild play” ~
https://prcdn.freetls.fastly.net/release_image/4858/882/4858-882-6b02d47745be660824314ae8dddc4a1a-1920×540.png Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Etsumitsu Koyano) and Inabe City (Location: Inabe City, Mie Prefecture, Mayor: Yasushi Hioki) are working together to develop a wide range of businesses that utilize each other’s human resources. We concluded a comprehensive partnership agreement with the aim of creating new regional vitality, developing the local economy, and improving citizen services by addressing local social issues through collaboration and cooperation. The “Wild Play SDGs Basic Concept” formulated by Inabe City in 2022 is to utilize Japan’s unique culture of playing in the wild (*), place value on the local climate and resources, and improve the quality. This is a concept that will lead to sustainable urban development. In order to achieve this, the city is focusing on spending time interacting with local resources such as the city’s people, nature, scenery, seasons, history, and culture, and is promoting the “Outdoor Play Promotion Project” to further increase the added value of local resources. I’m doing it. In order to support this promotion, we will utilize the regional revitalization
entrepreneur system from fiscal 2021 to understand the regional situation in the city and develop businesses targeting organizations as a means to secure stable demand. We have been progressing. We have decided to enter into a comprehensive partnership agreement with the aim of attracting more group customers from next year onwards. Cooperation agreement items (1) Matters related to promoting regional revitalization (2) Matters related to the promotion of related population creation (3) Matters related to tourism business (4) Other things necessary to achieve the purpose of this agreement
https://prcdn.freetls.fastly.net/release_image/4858/882/4858-882-0fa997d8a8311c2ea4fb567c9ca6e601-3900×2599.jpg On November 19th, a comprehensive partnership agreement signing ceremony was held at Inabe City Hall. (To the right of the photo) Inabe City Mayor Yasushi Hioki (Left when facing the photo) Etsumitsu Kotani, President and CEO of Nippon Travel Co., Ltd. *What is playing in the field It is a uniquely Japanese culture that has enjoyed playing around with the rich nature and the four seasons, and it is a unique culture with a strong connection to nature, including the Yaoyorozu Gods who express gratitude to nature, and a unique way of life that is unique to Japan. . “Wild” refers to nature, scenery, seasons, history, culture, etc. “Play” refers to ways to spend quality time. Gaining a sense of fulfillment, relieving stress, peace of mind, upliftment, and satisfaction in a natural environment can lead to an inherently richer way of life. To re-close the distance between nature and people, and between people, which have been separated by civilization-oriented urban development, and restore the fundamental sensibilities of living things and the rich relationships between people that support each other in nature. It is also a means of recovering humanity, and by playing in the wild, we aim to recover humanity, break away from the various constraints and stresses of modern civilized society, and regain balance in body and mind. . From Inabe City official website
https://www.city.inabe.mie.jp/sangyo/kanko/1011972/index.html