New Development Fukushima City will be painted pink 365 days a year! “Fukushima Peach Holiday” will start as a year-round campaign in the summer of 2025

[New development] Fukushima City turns pink 365 days a year! “Fukushima Peach Holiday” to start as a year-round campaign in summer 2025 ​ Fukushima City Tourism and Convention Association General Incorporated Association Press release: July 22, 2025 [New development] Fukushima City will be painted pink 365 days a year! “Fukushima Peach Holiday” will start as a year-round campaign from the summer of 2025 The “Summer Edition” will start on Tuesday, July 15th and a special website will be released. Peach sweets, peach banquet, peach leaf baths, and more! By utilizing non-standard peaches, we will spread the charm of “Fukushima, the town of peaches” to the whole country and the world! The summer tradition “Fukushima Peach Holiday”, hosted by the Fukushima City Tourism and Convention Association (DMO), will be held from Tuesday, July 15, 2025 to Tuesday, June 30, 2026. This year marks the fourth year of the event, and it has evolved significantly from the previous July to September event to the first year-round event.
https://prcdn.freetls.fastly.net/release_image/55801/90/55801-90-d0feb950fb3de725c0b091fe3a05b591-1200×610.jpg The campaign’s special website (https://peachholiday.jp/) went into full operation on July 15th. It introduces not only the peach-filled menu that can be experienced at various places in Fukushima City, but also a digital stamp rally where you can win luxury prizes depending on the number of stamps you collect, and the thoughts behind holding Peach Holiday all year round.
https://prcdn.freetls.fastly.net/release_image/55801/90/55801-90-95d55f69e1d26f157a9eb61e87da444c-3900×2600.jpg 【SDGs Action to Tackle Peach Food Waste】 Peaches are very delicate fruits, and even the slightest blemish or irregular shape means they do not meet the shipping standards and are classified as
“non-standard”. Fukushima Peach Holiday is an initiative to find new value in non-standard peaches that have been discarded until now, and to allow you to enjoy their rich flavor. In this campaign, we provide non-standard peaches to restaurants and accommodations in the city, and develop menus such as peach parfaits, peach smoothies, and peach kaiseki. By allowing people to enjoy the first-class flavor of non-standard peaches to their heart’s content, we are contributing to reducing food waste, supporting farmers, and revitalizing local industries.
https://prcdn.freetls.fastly.net/release_image/55801/90/55801-90-8bba592df8a3899932d20c4b207753a2-3900×3264.jpg 【Participating stores and digital stamp rally】 In 2025, 65
restaurants, accommodations, orchards, and disability employment support facilities from Fukushima City and Kori Town will participate. Not only will they be offering peach-themed menu items, but they will also be introducing peach-themed accommodation plans. In addition, a “digital stamp rally” will be held, which you can participate in by scanning the QR codes installed in the stores. If you visit
participating stores and collect stamps, you can enter a lottery for a total of 899 people to win Fukushima gourmet food, accommodation subsidy vouchers, and more, depending on the number of stamps you collect, which will also help promote travel around the city. Image
URL: https://prcdn.freetls.fastly.net/release_image/55801/90/55801-90-a9dbca6cae897a62e539fcb28c6911d0-3900×2600.jpg 【Fukushima, the town of peaches, evolves with events held all year round】 Through events in peach fields and other ways to enjoy the produce in this region, we will be promoting the appeal of Fukushima fruits, including peaches, throughout the year. Why not experience a sweet and special moment in Fukushima, the “city of peaches”? Image
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