To celebrate the opening of the new attraction “Haunted House – The Curse of the Neck”! “Cool Hanayashiki 2025” will be held to cool down and enjoy the hot summer!

Celebrating the opening of the new attraction “Haunted House – The Curse of the Neck”! “Cool Hanayashiki 2025” will be held to cool down and enjoy the hot summer!! ​ Image
URL: Hanayashiki Co., Ltd. Press release: July 8, 2025 To the media To celebrate the opening of the new attraction “Haunted House – Curse of the Neck”! “Hanayashiki 2025 – Cool and Enjoy the Hot Summer” will be held! ! Friday, July 18, 2025 – Sunday, August 31, 2025 Asakusa Hanayashiki, the oldest amusement park in Japan operated by
Hanayashiki Co., Ltd. (Taito-ku, Tokyo; President and CEO: Toyofumi Nishikawa), will hold “Cool Hanayashiki 2025” to commemorate the opening of the new attraction “Haunted House – Curse of the Neck” on Friday, July 18, 2025, where you can enjoy the hot summer in a cool and haunted house.
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-79390b968accb698fcacd8c50e71c194-3900×2185.jpg This summer, we will be selling novelty gifts and ghost-themed desserts to commemorate the opening of our first new attraction in two years, “Haunted House – Curse of the Neck.” In addition, we have prepared measures with the theme of “coolness,” such as extended night hours from August 9th (Saturday) to 24th (Sunday) and a stage with a Bon Odori dance arranged in the Hanayashiki style, as well as events using water. We look forward to welcoming you at the park. Overview of “Suzu no Hanayashiki 2025” [Event period] Friday, July 18, 2025 to Sunday, August 31, 2025 [Business hours] 10:00 to 18:00 *May vary depending on weather *Last admission 30 minutes before closing *10:00-21:00 from Saturday, August 9th to Sunday, August 24th [Special page URL] https://www.hanayashiki.net/events/event/summer2025/ *The contents may be changed or canceled without notice. Please note. *The event may be canceled due to bad weather. ＜Feel the chilling coolness! New attraction “Haunted House – Curse of the Neck” opens! ＞ This is a walk-through haunted house that has been planned and produced by Shochiku Obakeya Honpo, a professional group with over 100 years of experience, and features a world view that makes you feel like you’ve wandered into a horror movie. You can enjoy a terrifying experience caused by a curse that begins when a girl named Botan destroys the “Neck Holder Shrine”. To commemorate the opening, we will be offering novelty gifts and selling products.
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-3e8c702061b68956058a56e171037a33-2674×2700.jpg ＊Attraction overview [Name of attraction] Haunted House – Curse of the Neck [Opening date] Friday, July 18, 2025 [Time required]
Approximately 5 minutes [Type] Walk-through type [Total length] Approximately 70m [Conditions] Children aged 5 and over can use the facility alone Children under 4 years old must be accompanied by a junior high school student or older [Fee] 7 ride tickets (700 yen) *Free pass can be used ◆[Reference] Shochiku Obakeya Honpo A horror brand launched by Shochiku in 1998. With a long history in the world of film and theater, Shochiku has the “authentic” directing and art that you can only get from a genuine Shochiku product, and we will create a wide variety of highly immersive experiences that will make you feel as if you have been lost in the story. Official website: https://www.shochiku.co.jp/pj/obakeyahonpo/index.html ■New attraction opening commemoration 1. Novelty gift From Friday, July 18th, to commemorate the opening, we will be giving away “purifying salt candy” to those who experience “Haunted House – Curse of the Neck”. After experiencing the haunted house, please use the “purifying salt candy” to ward off evil spirits before going home so that you don’t accidentally bring a ghost home with you. Replenishing salt can also help prevent heatstroke. [Period] Friday, July 18, 2025 to Sunday, August 31, 2025 [Distribution conditions] The gift will be given to you before experiencing “Haunted House – Curse of the Neck” ※Ends while stocks last ■New attraction opening commemoration 3. Original merchandise now available! We are releasing goods inspired by “Botan”, the main character of “Haunted House: The Curse of the Neck”. In addition, if you purchase Haunted House goods, you will receive one “Ryo sticker (2 types / random)”. *One per transaction *Available while stocks last *We also have other cooling items on sale, such as cooling towels that are useful in the hot summer! [Release date] Friday, July 18, 2025 [Sales location] “Maruhana Shoten”, souvenir shop in the park ▼Original goods
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-f11c9ccbeef8e6a480df49bf76052af6-1063×1299.png “Keychain” 650 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-aa859f99e6b1cc3d20198d108b2fa4fa-650×650.png “Sticker” 380 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-ae472850d6942bb16b914929a43f2007-661×661.png “Can badge (57mm)” 350 yen (tax included) ▼Novelty “Ryo sticker (2 types/random)”
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https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-aff34f31b9e8ba9087cdaf109a41c641-592×592.jpg ■New attraction opening commemoration 2. Haunted house flavor?! Cool desserts and drinks are here! Cool down with chilled desserts and drinks inspired by a haunted house! [Sales period] Friday, July 18, 2025 to Sunday, August 31, 2025
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-975a88df7ff34abccbe3d771a7797d2e-3900×3900.jpg “Ayakashi Ice” 700 yen (tax included) Cherry Blossom Viewing Teahouse
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-ee0f188ab6f3d507df9cf35e987d1411-3900×3900.jpg “Skull Cafe Au Lait Float” 700 yen (tax included) Flor
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-9ef172acaa57bc221664124f6320b316-3900×3900.jpg “Ghost Shaved Ice – Strawberry Flavor” 1,000 yen (tax included) Chacha Kobo
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-18e4dcef73250d063ca86d574753b1f0-3900×3900.jpg “Dark Night Shaved Ice” 600 yen (tax included) DomDom Hamburger
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-c9c8887548c2fb1a1059199060465a69-3900×3900.jpg “The flavor is a secret! “Guts Test Shaved Ice” 400 yen (tax included) KiKi ＜Cool off at Hanayashiki in the evening! Extended nighttime hours＞ “I want to play in the cooler hours!” In response to such requests, we will be holding extended nighttime hours for 16 days this year. We will extend the closing time and be open until 9 pm! We will also have discounted tickets that allow you to enter from 5 pm. [Period] Saturday, August 9, 2025 – Sunday, August 24, 2025 * May be canceled due to bad weather [Time] 10:00-21:00 (last admission 20:30)
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-dc447486fa7eadf07389181964d8f345-3900×1946.jpg ■Point 1: Enjoy the amusement park at night, when it is cooler than during the day *Attractions in operation after 6pm… 10 models Roller coaster, Disc O, Merry-go-round, Swan, Carnival, Surprise House(R), Thriller Car, Skyship, Haunted House – Curse of the Neck, Panoramic Time Travel (normal version only) *Other facilities in operation and available for use Free pass not applicable: Maruhana Fair, Game Plaza, Panda Car(R), NAKED Hanakeshiki, Sky Plaza (rooftop) Food and drink stores: KiKi (last orders 19:45), Chacha Kobo (last orders 20:30) *Operating attractions and stores may change *”Bikkuri House” and “Panda Car” are registered trademarks of Hanayashiki ■Point 2: Karaoke competition “Hanayashiki Uta Jiman supported by “JOYSOUND” will be held every day Anyone can participate on the day! Challenge the “Analysis Scoring AI” and win great prizes!
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https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-7e7259ea57d6e0c18509c6c313cfe1a6-3900×1252.png *Event name: Hanayashiki Uta Jiman supported by JOYSOUND *Dates: Saturday, August 9th to Sunday, August 24th, 2025 *Time: Weekdays 18:30-20:30 / Saturdays, Sundays and holidays 19:00-20:30 *Location: Flower Stage in the garden *MC: Comedians from Shochiku Entertainment will be performing *Participation fee: Free *Admission fee is separate *How to participate: Anyone who wishes to sing on the Flower Stage is welcome to come to the Flower Stage. *If there are many participants, singing time and reception may be limited. *Judging
method…JOYSOUND’s scoring function “Analysis Scoring AI” is used. *Prizes…Prizes will be given out based on the scoring results! 96.000 points or more Asakusa Hanayashiki pair invitation ticket (entrance one ride ticket) 87,000 points perfect prize Asakusa Hanayashiki original goods set Participation prize Original sticker for everyone who sings ◆XING Inc. We develop “JOYSOUND,” a commercial online karaoke service that boasts the largest number of songs*1. In addition to continuing to pursue the joy of singing, we aim to create value as a new entertainment space through our efforts in “Miru Hako,” a service packed with content that can be enjoyed in the karaoke room, and “X PARK,” an entertainment platform created to expand the “connection” value of karaoke. ※1: As of July 2025, according to research by Xing Co., Ltd. Depending on the environment and settings of the room you are using, some functions may not be available. ■Point 3: Limited to weekends and holidays! “Shochiku Geino Comedy Stage” will be held Shochiku Geino comedians will appear every day! The performance schedule will be announced on the official website. *Schedule…August 9th (Sat), 10th (Sun), 11th (Monday/holiday), 16th (Sat), 17th (Sun), 23rd (Sat) and 24th (Sun), 2025 *Time…18:00～ *Location: Flower Stage in the garden *Fee: Free to view *Separate admission fee ■Point 4: Great value tickets for “Cooling off after 5” go on sale from 5pm! [Ticket name] Evening Cool After 5 [Target date] August 9th (Sat) to 24th (Sun) 2025 [Available hours] 17:00-21:00 every day *Last admission 20:30 [Contents] Admission Free Pass ※After 18:00, only 10 models are in operation 【Price】 Classification Price (tax included) Adults (junior high school students and above – 64 years old) 3,000 yen Dwarf (5 years old – elementary school student) 2,000 yen Senior (over 65 years old) 2,000 yen Infant (0-4 years old) Free 【Advance tickets】 Sales start: Scheduled to start at 12:00 on Monday, July 14, 2025 Sales sites: Official ticket site, Asoview, Jalan, Rakuten [Same-day tickets] On sale at the entrance gate “Asakusa Gate” from 17:00 each day *During the period, same-day tickets will be sold until 17:00 ＜Who wants to get soaked and cool off? Water-spraying event!＞ Join the water-spraying event and get soaked to beat the heat! ◆Watering event 1: Hanayashiki Ichiza “Hana Hana Bon Dance”
https://prcdn.freetls.fastly.net/release_image/82301/92/82301-92-2d1c188bbc7d454d3c17316559260ab1-1918×1074.jpg [Period] July 19, 2025 (Sat) – August 31, 2025 (Sun) 13:00-/15:00- *Closed days [Location] Flower Stage in the garden [Price] Free viewing *Separate admission fee [Content] Hana Hana Bon Dance 1. Hana Hana Bon Dance Show (from 13:00) A Bon dance to pray for health and long life arranged in the Hanayashiki style. Children and adults alike will have fun with the water-throwing festival midway through. 2. Endless Hana Hana Bon Dance (from 15:00) A show where the Hana Hana Bon Dance continues endlessly for about 8 minutes. Dance, make noise, and enjoy the summer with the Hanayashiki troupe. ◆Watering Event 2: Hanayashiki Watering Squad! The Watering Squad will appear somewhere in the park twice a day! If you want to get wet and cool off, let the Water-Throwing Team splash water on you! [Period] July 19th (Sat) – August 31st (Sun) 2025 [Time] From 14:10 / Another one will be fun on the day [Location] Various places in the park More information about this release *This email will be sent automatically, so please refrain from replying.