Kansai Innovation Center General Incorporated Association “Interactive Welcome Show” Launches at Kansai International Airport

【Kansai Innovation Center General Incorporated Association】
“Interactive Welcome Show” begins at Kansai International Airport ​
Kansai Innovation Center General Incorporated Association Press release: July 8, 2025 “Interactive Welcome Show” begins at Kansai International Airport The Kansai Innovation Center (Chairman: Minoru Saotome, hereinafter referred to as MUIC Kansai), together with Kakushin Co., Ltd. (Head office: Minato-ku, Tokyo, CEO: Takaaki Ota) and OUGI Co., Ltd. (Head office: Minato-ku, Tokyo, CEO: Takaaki Ota), will be holding the “KIX Welcome Greeting Show” three days a week (Mondays, Tuesdays, Thursdays, with some exceptions) at the International Arrivals Lobby of Kansai
International Airport’s Terminal 1 from Thursday, July 3rd to Friday, October 31st, 2025. This initiative is a demonstration project for tourism and experiences in anticipation of the Osaka-Kansai Expo, and aims to increase the curiosity of traveling to Osaka and Kansai, the gateway to Japan, by maximizing the opportunities for foreign tourists to experience “smiles and conversations with Japanese people they meet for the first time.” ◆ Background and aim MUIC Kansai is a hub that combines tourism and innovation, and is promoting the social implementation of new travel experiences. In this initiative, we aim to create an emotional connection at the beginning of the trip and enhance the value of the travel experience through a “hospitality” production that provides “your first conversation and smile with a Japanese person” at the arrival gate. ◆Concept: “KIX Welcome Greeting Show, full of the spirit of exploration that will increase your excitement for travel to Osaka, Japan” At the airport, the “starting point of the journey,” the KIX Welcome Greeting Unit, a “hospitality unit of a musical band and multilingual staff,” will create engagement with arriving travelers through music, smiles, and conversation. During this demonstration period, as part of the OSAKA Satellite EXPO 2025 initiative sponsored by MUIC Kansai, the project will focus on promoting the Osaka-Kansai Expo and promoting the appeal of Kansai during the Osaka-Kansai Expo. • Enliven the Osaka-Kansai Expo and create excitement throughout the Kansai region • The hospitality unit is made up of three street performers and two staff members who can speak foreign languages ​​such as English. • The “conversations and smiles” that passengers experience after arrival will increase their motivation for traveling. With the theme of “enlivening the
Osaka-Kansai Expo”, it will be developed as a base for promoting the charms of Kansai during the Osaka-Kansai Expo. • By experiencing it for themselves, visitors to Japan can be provided with a memorable “welcoming experience” that is likely to be remembered.
◆Implementation summary Item Contents Name KIX Welcome Greeting Show Period Thursday, July 3, 2025 – Friday, October 31, 2025
Implementation date weekly Monday, Tuesday, Thursday (3 days a week) Location Kansai International Airport Terminal 1 International Arrivals Lobby Show Performance time 10:00-10:30, 11:00-11:30, 12:00-12:30, 13:30-14:00, 14:30-15:00, 15:30-16:00 Performers 3 chindon performers (performers) 2 foreign language speaking staff (English, Chinese, etc.) Purpose Memorable welcome performance through real experience immediately after arrival, arousing interest in Kansai tourism Implementing body ・Kansai Innovation Center (MUIC Kansai) General Incorporated Association ・KAKUSIN Co., Ltd. ◆Why are “experience-based” experiences welcome? According to educational psychology research, people only remember about 10% of what they read or hear, but they remember about 90% of what they experience themselves. MUIC Kansai focuses on this “high memory retention rate of experiences” and leaves a deep impression on visitors to Japan by introducing “participatory hospitality” rather than just “guiding”. Source: https://www.advertimes.com/20161025/article236778/ ◆ Future developments • After the show, we collect and analyze participant surveys and behavior change data. • The effect of improving social engagement and tourist behavior will be verified, and the results will be rolled out to the whole of Japan after the Osaka-Kansai Expo. • In cooperation with Kansai International Airport and the Kansai Tourism Bureau, we contribute to promoting regional tourism and deepening local understanding. Starting with the “first smile and conversation” that is the entrance to the journey, MUIC Kansai creates “a journey that will be etched in your memory as an experience” and seeks new points of contact for Kansai tourism. OSAKA Satellite EXPO 2025 About
https://prcdn.freetls.fastly.net/release_image/94621/115/94621-115-7e66528e81bb04e04a72becbc663ecab-610×377.png During the Osaka-Kansai Expo in 2025, the total number of visitors is expected to be approximately 28.2 million, of which approximately 24.7 million (88%) are expected to be from within Japan and approximately 3.5 million (12%) from overseas. The event “OSAKA Satellite EXPO 2025” was planned to spread the excitement not only within the Expo site but also to downtown Osaka, and to create repeat visitors who will want to visit Japan again after the Expo ends, thereby promoting tourism in Japan in the future. Project name:OSAKA Satellite EXPO 2025
Dates:Tuesday, July 1, 2025 -Friday, October 31, 2025 Venue:Umeda area, Shinsaibashi area, Osaka Castle area, Kansai International Airport Contents: ・Distribution of Happy Happi (Umeda area,
Shinsaibashi area) ・Project 1: The XR RIDE (Umekita area – Nakanoshima area – Osaka Castle area planned) Vehicle provided by Toyota Motor Corporation, in-vehicle system provided by /Toyota Boshoku Corporation ・Plan 2: Coming soon (Umeda area) ・Plan 3: Coming soon (Umeda area, Shinsaibashi area) ・Plan 4: Coming soon (Osaka Castle area) ・Plan 5: KIX Welcome Greeting Show (Kansai International Airport area) Participation Fee:Free (some fees apply) Official
website:https://ose.ougi-japan.com/ Sponsor:OUGI Co., Ltd. Cooperating companies:
https://prcdn.freetls.fastly.net/release_image/94621/115/94621-115-e83d9b01e944a0b04806e1147573ab34-378×77.png JCB Co., Ltd. / Kansai Innovation Center (MUIC Kansai) / Trip.com International Travel Japan (Trip.com) / Parco Co., Ltd. / Daimaru Matsuzakaya Department Store Shinsaibashi / Roland DG Corporation / Wacom Corporation / Kose Cosmetics Sales Co., Ltd. * Listed in no particular order Event inquiries: ose-info@ougi-japan.co.jp ■About OUGI
https://prcdn.freetls.fastly.net/release_image/94621/115/94621-115-604a15af48332f537419b9b8cda7602a-303×202.png A tourism content holder that enlivens various parts of Japan with experiential luxury travel under the concept of “delivering a luxurious trip that lets you experience the story of Japan.” We are a travel company that delivers the “real Japan” through experiences unique to Japan, such as traditions, culture, and nature. We plan to develop content for 23 cities across the country over the next five years. ■Company Profile Head Office: Crescent Hills 1F, 4-13-9 Minamiaoyama, Minato-ku, Tokyo Representative: CEO Takaaki Ota Established: February 2023 URL: https://ougi-japan.com/ ■About MUIC Kansai
https://prcdn.freetls.fastly.net/release_image/94621/115/94621-115-a1c4e1b5a83bfb35781afaa357100cde-513×181.png This is a base for creating open innovation with a theme of the tourism industry, etc., operated by the Kansai Innovation Center, a general incorporated association established by Mitsubishi UFJ Financial Group, Inc. and Mitsubishi UFJ Bank, Ltd. With an eye on the 2025 Osaka-Kansai Expo, large companies, startups, local governments, etc. are working together to solve problems in the tourism industry and create new businesses. ■Company profile Operating organization: Kansai Innovation Center General Incorporated Association
Representative: Chairman Saotome Minoru Location: 3-6-3 Fushimi-cho, Chuo-ku, Osaka City, Osaka Prefecture Opening: February 2021 URL: https://www.muic-kansai.jp/ ■About KUSIN
https://prcdn.freetls.fastly.net/release_image/94621/115/94621-115-aa5fce13eaa40f2ccaaa352fda0b0f75-339×289.png A creative company whose mission is to “evolve the ‘experience’ of humanity.” The company name comes from “core = the essence of things,” and it is imbued with the idea of ​​always asking ourselves “Is what we create truly meaningful to our clients and the world?” and continuing to work with the “confidence” that it has value. Combining the three perspectives of technology, design, and business, we design moving experiences in a wide range of fields, from UI/UX design to DMR (Digital Mixed Reality), which combines real space with digital to create new entertainment. Major achievements include producing the 132m wide ultra-wide projection mapping “MEGA CANVAS” organized by the Kansai Innovation Center General Incorporated Association, and planning, developing, and operating the original IP experience content “code name: WIZARD” using XR glasses “Magic Leap” sponsored by NTT Docomo, Inc., and developing a variety of projects that combine technology and creativity. ■Company Profile Head Office: Crescent Hills 1F, 4-13-9 Minamiaoyama, Minato-ku, Tokyo Representative: CEO Takaaki Ota Established: April 2014 URL: https://kakus.in/ More information about this release *This email has been sent
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