【Hoshino Resorts】The heatwaves will soon arrive! This summer is “Coolcation”! We suggest a summer getaway where you can spend a cool and comfortable summer at a high altitude resort.
Hoshino Resort Press release: July 8, 2025 To Members of the Media [Hoshino Resorts] The heatwaves are coming soon! This summer is all about “Coolcation”! We suggest a summer getaway where you can spend a cool and comfortable summer at a high altitude resort. ～A cool summer spent at an altitude of over 800 meters with an average temperature below 25℃～
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-410972025c7a43e9aa9d79c1d782a210-3900×2600.jpg Enjoy a coolcation in Karuizawa, Nagano Prefecture, surrounded by forests with a refreshing breeze blowing through during the day! Hoshino Resorts (Karuizawa, Nagano Prefecture, CEO: Yoshiharu Hoshino), which operates 71 facilities in Japan and overseas with the theme of making travel more enjoyable, has focused on the new travel trend “Coolcation” (*1), which is spreading in Europe and the United States, where people “spend their vacations in cool places to avoid the heat” due to the recent extreme heat in summers around the world, and is proposing a new trip to spend a cool and comfortable summer at facilities located at high altitudes. It is generally said that the temperature drops by about 0.6℃ for every 100m increase in altitude. (＊2) Among the facilities operated by Hoshino Resorts, we will introduce facilities where you can escape the summer heat and enjoy a cool vacation around the country, focusing on KAI Oku-Hida, HOSHINOYA Karuizawa, HOSHINOYA Fuji, and RISONARE Yatsugatake, which are all located at an altitude of 800m or more. *1 “Coolcation” is a coined word combining “cool” and “vacation” *2 According to the International Standard Atmosphere Background In recent years, the average summer temperature has risen throughout Japan, and the number of extremely hot days has been increasing. This summer (July to September) is expected to be higher than average nationwide, with the heat peaking from the end of July to the first half of August, and the heat is expected to linger from the second half of August to September. (*3) In light of this background, the need to “spend vacations in cool places” is increasing, and Hoshino Resorts is promoting the travel trend “coolcation” in Japan to meet this need, and proposing a cool trip. In “coolcation,” Hoshino Resorts focuses on “altitude,” and believes that facilities located at high altitudes are the perfect choice for escaping the summer heat and staying cool and comfortable. This summer, when it is hot, we propose a new resort stay option where you can not only stay indoors, but also feel cool at your travel destination. *3 Weathernews Inc., “Extreme Heat Outlook 2025” Recommended this summer! Accommodations where you can enjoy a coolcation ■Altitude approx. 1,250m, average temperature 25.5℃, KAI Oku-Hida KAI Oku-Hida is a hot spring inn located in Oku-Hida Onsenkyo, a hot spring resort boasting one of the largest volumes of hot spring water in Japan, surrounded by the majestic peaks of the Northern Alps at an altitude of 3,000m. KAI Oku-Hida is located in Hirayu Onsen, which is located at an altitude of 1,250m. There is a foot bath in the courtyard of the facility, and the scenery of the majestic mountains and nature spreads out before you. As it is an area where the tradition of high woodworking techniques has been passed down since ancient times remains, in addition to the hot springs that can only be enjoyed in the mountains, the hotel offers guest rooms that combine local traditional crafts with modern elements and a “Hida Craftsman Experience” where you can experience Hida’s craft
techniques. You can spend a relaxing time experiencing the culture that shines with the traditions and techniques of the Hida region while feeling the fresh air and cool breezes of the mountains. (＊4) ＊4 Average daytime temperatures in July and August 2024 (Takayama, Gifu Prefecture) from the Japan Meteorological Agency website
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-779a7815d33a133c0b08d158d70f9a46-2160×1440.jpg A local room where you can feel the charm of Hida “Hida MOKU Room”
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-f3122e0273023d5c80db3c7b6d1520f6-3900×2600.jpg A foot bath with natural hot spring water is provided in a corner of the courtyard. Name of facility: KAI Oku-Hida Address: 138 Hirayu, Oku-Hida Onsenkyo, Takayama City, Gifu Prefecture, 506-1433 Facility information: https://hoshinoresorts.com/ja/hotels/kaiokuhida/ ■Elevation approx. 1,000m Average temperature 22.3℃ Hoshinoya Karuizawa Located at the foot of Mt. Asama, at an altitude of approx. 1,000m, Hoshinoya Karuizawa is a facility where you can enjoy coolcation throughout the day. In the terraced rice field lounge, which surrounds the terraced rice fields, the facility’s iconic landscape, you can enjoy the refreshing breeze and lush summer scenery during the day while savoring the “Terrace Rice Field Afternoon Tea -Summer-“, which combines the bounty of the mountains and rivers and the food culture unique to Shinshu. In the evening, it becomes the terraced rice field lounge, where you can enjoy drinks and “Karuizawa Koboku Shaved Ice” made with fragrant wood syrup distilled and blended from five types of trees, including fir and red pine. You can spend a cool summer evening listening to the soothing melodies of nature, such as the chirps of insects echoing in the silence of the night and the sound of water flowing through the terraced rice fields. (＊5) ＊5 Average daytime temperatures in July and August 2024 (Karuizawa, Nagano Prefecture) from the Japan Meteorological Agency website
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-43fbe65e6a356c970fa459b4697d0071-1250×834.jpg Enjoy the lush summer scenery and the refreshing sound of water at the “Rice Terrace Lounge”
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-8497e4d7034e511507e987b1802371b2-3900×2601.jpg “Karuizawa Koboku Shaved Ice” with the concept of tasting the scent of the forest Name of facility: Hoshinoya Karuizawa Location: Hoshino, Karuizawa-machi, Nagano Prefecture, 389-0194 Facility information: https://hoshinoresorts.com/ja/hotels/hoshinoyakaruizawa/ ■Altitude approx. 800m Average temperature 24.5℃ Hoshinoya Fuji Japan’s first glamping resort, Hoshinoya Fuji (＊6), is located at an altitude of 800m to 900m on a hill overlooking Lake Kawaguchi, one of the Fuji Five Lakes that spread out at the foot of Mount Fuji. In the vast forest of about 6 hectares, a resort space where you can come into contact with nature, including the Cloud Terrace, spreads out. This summer, Hoshinoya Fuji will be offering “Summer Night Forest Glamping Grilled Ice,” which combines specially selected ice with fruits unique to Yamanashi and finishes by flambéing it with whiskey heated over a bonfire. In the quiet forest at night, you can spend a blissful moment savoring the taste of Hakushu whiskey. Feel the pleasant breeze, listen to the sounds of insects, watch the flickering of the bonfire, and enjoy a coolcation while enjoying nature. (*7) *6 Survey of “glamping resorts” in Japan in October 2015 (Company research) *7 *7 Average daytime temperatures in July and August 2024 (Kawaguchiko, Yamanashi Prefecture) from the Japan Meteorological Agency website
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-2649a7d7f5c15d9ee10d82c66af97b02-3000×2000.jpg Cloud Terrace where a pleasant breeze blows in the morning and evening
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-a1c05788a28bac21c8abf8af91a7e112-3900×2601.jpg Enjoy “Natsuyo no Mori” with Hakushu Whisky Glamping baked ice” Name of facility: Hoshinoya Fuji Address: 1408 Oishi, Fujikawaguchiko-cho, Minamitsuru-gun, Yamanashi Prefecture, 401-0305 Facility information: https://hoshinoresorts.com/ja/hotels/hoshinoyafuji/ Facilities where you can enjoy a day of coolcation ■Altitude approx. 1,400m Average temperature 18.2℃ Tanigawadake Yoch by Hoshino Resorts Located in Minakami Town, Gunma Prefecture, it is easily accessible from the Tokyo metropolitan area, taking about two hours by car or public transport, and you can enjoy the “Tanigawadake,” one of Japan’s 100 famous mountains. If you take the ropeway from “Doaiguchi Station,” you will arrive at “Tenjindaira,” which is at an altitude of 1,319m. From Tenjindaira, we recommend taking a tourist lift to the Tenjin Pass Observatory, which is at an altitude of 1,500m. From the retro-style lift, you can enjoy cherry blossom viewing of the day lilies, which bloom in summer. Tenjin Cafe, a take-out cafe attached to the Tenjin Pass Observatory, offers seasonal drinks and light meals. You can enjoy the 360-degree panorama with a drink in hand in the cool air. (*8) *8 Average temperature in July and August from Yamareco’s official website (Tenjindai, Tanigawadake, Gunma
Prefecture)
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-7fee5732f9bf7451ab6fdbef11a0da9f-3600×2400.jpg A tourist lift where you can enjoy the alpine plants in the cool air
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-ffb3cabd316c7bbaccaa89e0f748a14a-3900×2600.jpg “Tenjin” is located at an altitude of 1,500m. Cafe” Facility name: Tanigawadake Yoch by Hoshino Resorts Location: Yubiso Yubukiyama National Forest, Minakami-machi, Tone-gun, Gunma Prefecture, 379-1728 Facility information: https://tanigawadake-joch.com/ ■Altitude 1,088m Average temperature 21.7℃ Unkai Terrace The Unkai Terrace is located at an altitude of 1,088 meters on Mt. Tomamu, and is an observation facility where you can closely view the sea of clouds that occurs when the weather conditions are right. The average minimum temperature in August is 14℃, so even in summer, the Unkai Terrace is very cool. You can experience the best morning above the clouds while enjoying the majestic view of the sea of clouds and mountains from a unique observation spot and cafe. This year marks the 20th anniversary, and exclusively for guests staying at the hotel, there will be an “Unkai Terrace Guided Tour” with a guide who is an expert on the Unkai Terrace, as well as an “Unkai Lecture” taught directly by staff on how to enjoy the Unkai Terrace to the fullest. (＊9) ＊9 Average daytime temperatures in July and August 2024 (Shimukappu, Hokkaido) from the Japan Meteorological Agency website
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-3d19cc34f83005e5e404cb0c49772cc7-3900×2600.jpg Observation deck that juts out into the air, where you can feel the sea of clouds up close Name of facility: Hoshino Resorts Tomamu Unkai Terrace Location: Nakatomamu, Shimukappu Village, Yufutsu District, Hokkaido 079-2204 Facility information:
https://www.snowtomamu.jp/unkai_terrace/ ■Altitude approx. 1,000m Average temperature 22.3℃ Karuizawa Onsen Tombo no Yu Hoshino Onsen Tombo no Yu (hereinafter referred to as Tombo no Yu), a drop-in bath with spring water flowing directly from the source, located in Karuizawa, a famous summer resort, will be offering a “Dragonfly Foot Bath” from July 1 to September 7, 2025. The foot bath, about 6 meters long and located next to Tombo no Yu, is filled with spring water from the national “Wild Bird Forest” that is always cold at 12°C even in summer. Furthermore, the “Tonbo Foot Water Ice Bath” will be available, where ice will be poured into the foot bath for a limited time, allowing you to feel the coolness of the ice bath. After cooling off in the foot bath, you can enjoy a “Forest Soda” with the scent of the forest at the adjacent “Cafe Hungry Spot” to feel the coolness of Karuizawa’s summer in both body and mind.
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-0f127ce06b63dacee257de749c0601ea-3900×2601.jpg “Foot bath” appears next to Tombo no Yu
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-0745a29e46674f805bb5da0ea5264626-3900×2602.jpg Non-alcoholic cocktails that let you feel and taste the forests of Karuizawa Facility name: Hoshino Onsen Tombo no Yu Location: Hoshino, Karuizawa-machi, Nagano Prefecture, 389-0194 Facility information: https://www.hoshino-area.jp/tombo-no-yu/ ■Altitude approx. 1,000m Average temperature 24.9℃ RISONARE Yatsugatake RISONARE Yatsugatake is located at the foot of a mountain at an altitude of about 1,000m, where the Southern Alps, Yatsugatake, and Mt. Fuji, and the
magnificent nature spread out in 360 degrees. The first floor of Piman Street, reminiscent of an Italian mountain town, is lined with restaurants, cafes and general stores, making it a great place to visit for a day trip. The Yatsugatake Marche 2025 will be held from July 12 to August 24, 2025, where you can enjoy the deliciousness of vegetables in Yatsugatake, a region famous for its highland vegetable production. You can purchase vegetables while interacting with local producers, and even grill and enjoy them on the spot. In addition, a new product will be available: “Tomato Shaved Ice” made with non-standard tomatoes, and three types of “Summer Vegetable
Smoothies.” This is a recommended event for this summer, where you can enjoy seasonal vegetables in the pleasant highland climate. (＊10) ＊10 Average daytime temperatures in July and August 2024 (Oizumi, Yamanashi Prefecture) from the Japan Meteorological Agency website
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-8a214e2ec53544e409a0b7241401c2fd-3000×2000.jpg The bustling main street “Pepper Street” where local producers gather
https://prcdn.freetls.fastly.net/release_image/33064/1603/33064-1603-eb6dcec2abed458c41598a567166a36c-3000×2000.jpg “Tomato Shaved Ice” has a refreshing taste with a slight sourness of tomato in the sweetness. Name of facility: RISONARE Yatsugatake Address: 129-1 Kobuchizawa-cho, Hokuto City, Yamanashi Prefecture, 408-0044 Facility information:
https://hoshinoresorts.com/ja/hotels/risonareyatsugatake/ About Hoshino Resorts Hoshino Resorts offers stays that suit the purpose of your trip and how you spend your time, with the theme of “making your trip more fun.” I do. The overwhelming, extraordinary “Hoshinoya” is woven with original themes, and the hot spring inn “Kaji” is a hot spring inn that conveys the charms of the local area, bringing out imaginations. Risonare is a resort hotel full of experiences that will surpass it, and OMO (O) is excited to see the excitement of
“Machinaka” hotel “Mo””, “BEB” is a hotel where everyone can spend their time relaxing together, and “LUCY” a mountain hotel that will stir hearts We operate 71 domestic and international facilities (66 domestic and 5 overseas), mainly based on six brands.
https://hoshinoresorts.com/jp/ Details about this release *This email will be sent automatically, so please refrain from replying.
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.