KIWAMI Co., Ltd. “The ability to welcome people” is a new value for Japan. Recruitment has begun for “KIWAMI,” a human resource development academy for inbound high-net-worth individuals.

【KIWAMI Co., Ltd.】 “The ability to welcome people” is a new value in Japan. Recruitment has begun for “KIWAMI”, a human resources development academy for inbound high-net-worth tourists. ​
KIWAMI Co., Ltd. Press release: July 7, 2025 To media representatives “The ability to welcome people” will become a new value in Japan. Applications are now open for participants for “KIWAMI,” a human resources development academy for inbound, wealthy tourists. We are at the forefront of wealthy business as a “knowledge platform” where knowledge, information, know-how, and skills beyond the bounds of industry are shared and accumulated at the highest level, and we provide the inbound industry with human resources with planning, business, and guidance skills that can be immediately put to work. KIWAMI Co., Ltd. (CEO: Daisuke Masuda, Chiyoda-ku, Tokyo), which operates the hospitality human resources training academy “KIWAMI”, has completed its corporate registration and officially started business activities. As its core business, it will operate the “KIWAMI” human resources training academy for wealthy inbound tourists. Preparations are currently underway for the opening of the academy in the fall of 2025. We have started recruiting participants for the Academy.
https://prcdn.freetls.fastly.net/release_image/164453/1/164453-1-6466e8e85c33d1fe2d7957e67611c6c3-1442×897.png The power to welcome people moves society. Turn customer service into a place for self-actualization and social contribution KIWAMI does not simply train “customer service professionals.” These people have studied Japanese culture, spirituality, service design, and business development across the board, and can plan, guide, and shape experiences that will attract the world’s wealthy. The real challenge in the tourism industry is not just a labor shortage, but a
redefinition of the quality of hospitality and the value of human resources. The service industry has long been called the labor force. But is that really the case? We believe that only people have the power to move people’s hearts, and KIWAMI will redesign the future of hospitality with the following four pillars: We will be at the forefront of wealthy business as a “knowledge platform” where knowledge, information, know-how, and skills that transcend industries are shared and accumulated at the highest level, and we will provide the inbound industry with human resources who have planning, business, and guidance skills and can be immediately put to work. Preparation is underway for a start in October 2025, and the program is scheduled to be held in Tokyo in a face-to-face format. [4 innovations provided by KIWAMI] 1. Human resource development: World-class hospitality education Learn to design “customer service that you can talk about” such as Shinto, samurai culture, subculture, gastronomy, wellness, etc. An immediately practical curriculum that covers guidance skills, planning skills, and even the perspective of commercialization Example: “What kind of Japan experience is the wealthy returning to?” “How do we translate local culture into a story?” “How do we create high-value products from the field?” 2. Community building:
Cross-industry knowledge and encounters Instructors who are active at the forefront of hospitality meet students from different industries, Operate We provide an environment where practical learning can be born through interaction beyond affiliation. By forming a community with participants and instructors, participants can obtain a “perspective” through interaction that cannot be found within the scope of their daily work. 3. Support for project creation and monetization: Turn learning into work Immediately after graduating from the academy, you can participate in OJT, business proposals, and matching at tourism facilities and local governments Learning is not just about “learning and finishing,” it is about converting what you have learned into “the ability to earn money” 4. Lifelong hospitality education The lecturer changes every year, and different knowledge is accumulated even on the same topic Designing experiences that continue with the members you meet while facing yourself as you continue to evolve throughout your life
https://prcdn.freetls.fastly.net/release_image/164453/1/164453-1-2412f9f8def898071daf5341b43299cf-819×363.png Curriculum image By acquiring the skills to build a business while listening to stories based on the “real-life experiences” of top leaders active in various fields that you can only hear here, you will create a new industry in Japan. “When the value of an individual increases, the value of the community increases” As the focus of tourism for wealthy people shifts from cities to rural areas, we are entering an era in which the question “Who will welcome them?” will determine the value of a stay in a region. KIWAMI will produce talent with the following capabilities throughout the country: ・Ability to understand and talk about local culture ・Ability to design and guide experiences ・Ability to convert into high added value and monetize This will be the driving force behind the creation of a new industry: “hospitality human resource provision.” Not to “support people”, but to “make people the main players in changing society” The people who gather at KIWAMI don’t just learn skills. Realize your own value, hone it, and increase your social value. Individual growth changes companies, regions, and industries. And the “ability to welcome people” itself will become a new export value for Japan. That is the future we believe in. Tourism is not just consumption. It is a person’s memory where trust and sensitivity intersect. A cup of tea, a night’s lodging, and a casual word of guidance create the essence of a trip, making you want to go to that place again. That’s why I think that customer service is essentially “self-expression” and also a cultural translator. KIWAMI is a place where people with this “welcoming power” can work with pride, making use of their strengths. Each person brings their own area of ​​expertise to the table, updating their perspective and viewpoint across industries, and eventually creating new businesses and industries. We hope that each person who gathers here will become a starting point for moving society, as a place to rediscover the “power of humanity” that goes beyond the framework of the service industry. This is the place where you can meet the best colleagues, work, and your own future. Image
URL: https://prcdn.freetls.fastly.net/release_image/164453/1/164453-1-eb2e067160be4ecc237ab4fe6b07ec5d-1192×759.png We are looking for new members. KIWAMI Co., Ltd. is looking for collaboration with the following people: ・Local governments, accommodation facilities, and tourism businesses that can provide OJT training ・Local organizations and businesses that require
high-added-value hospitality personnel ・Partner companies that will work together to develop a “new hospitality industry” [Future developments] Expanding the field of practice through collaboration with local governments, DMOs, and tourism facilities nationwide Community management that creates cross-learning with various industries Support for the development of services for the wealthy using local resources Planning for the distribution, training, and matching support of hospitality human resources Plans to improve the experience value Various branding and marketing Professionals in the field will work with you to create Japan as a “travel option that makes you want to visit again and again.” For hospitality to become an industry that carries pride and the future. KIWAMI is waiting for your participation in creating the future of tourism and human resources together. Would you like to join us? [Inquiries about this release, and about sending materials and fees] KIWAMI Co., Ltd. Public Relations Officer: Kitahara E-mail: info@kiwami-ex.jp [About KIWAMI Co., Ltd.] We will develop human resources to redefine and perfect Japanese hospitality, and send out into society those who can provide the finest hospitality. We will create human resources who can plan, build businesses, and guide high-net-worth inbound tourists, and update the service industry in the world. CEO: Daisuke Masuda Office: 7F Ochanomizu Myojin Building, 1-2-13 Yushima, Bunkyo-ku, Tokyo 113-0034 Official homepage: https://kiwami-ex.jp *This email has been sent automatically, so please do not reply.