JTB Corporation JTB launches MLB™ viewing tours in Asia, accelerating global sports hospitality business

【JTB Corporation】 JTB launches MLB(TM) viewing tours in Asia, accelerating global sports hospitality business ​
JTB Corporation Press release: July 4, 2025 JTB launches MLB(TM) viewing tours in Asia, accelerating sports hospitality business globally JTB Corporation (Head Office:
Shinagawa-ku, Tokyo, Representative Director and President: Eijiro Yamakita, hereinafter “JTB”) has begun selling MLB(TM) viewing tours at its group company’s local Korean subsidiary LOTTE JTB for the first time in an Asian country other than Japan, with the aim of expanding the number of Major League Baseball (hereinafter “MLB(TM)”) fans in Asia. As an official MLB(TM) partner for the travel and hospitality business in Asia, we will accelerate the development of our global sports and hospitality business by starting to handle MLB(TM) viewing tours in the Asian region.
https://prcdn.freetls.fastly.net/release_image/31978/1389/31978-1389-a4c3ce47ded1af41fce44831119aea75-512×334.jpg ■Background to expansion into Asia and expansion of MLBTM fans JTB will become an official sponsor of MLBTM in 2024 and has acquired official partner rights for the travel and hospitality business in Asia. MLBTM hopes to expand MLBTM fan base in Asia by utilizing JTB’s extensive network and experience in the region. JTB will utilize its track record in handling a wide range of sports events and strong ties with its overseas base network to provide attractive tours and create opportunities for Asian baseball fans to experience the charm of MLBTM firsthand. This MLBTM tour is one of JTB’s strategies to expand its sports hospitality business with tickets globally, and through this initiative, we will meet the expectations of MLB(TM) and contribute to expanding MLBTM fan base in Asia. ■Overview of tours from Korea LOTTE JTB’s MLB(TM) viewing tours have the following dates and features: Dates
https://prcdn.freetls.fastly.net/release_image/31978/1389/31978-1389-a66d85a342e0019635457dc7737a0f48-3900×991.png Course highlights – Distribution of JTB original MLBT(TM) related goods – JTB original stadium tour – Local information in Korean LOTTE JTB MLB(TM) viewing tour homepage
https://lottejtb.com/event/plan_view?eventPlanSeq=43&eventPlanType=01&page=1 ■Future outlook JTB plans to gradually expand its handling of MLB(TM) related products in Asian countries, starting with the sale of MLB(TM) viewing tours in Korea. This will contribute to expanding the number of MLB(TM) fans throughout Asia. In addition to MLB(TM), JTB will also develop sports and hospitality businesses on a global scale, taking advantage of its global network. We develop attractive sports tourism products tailored to the characteristics of each country and region, and contribute to international exchange and regional revitalization through sports-based exchange creation projects. *Major League Baseball trademarks and copyrights used with permission from MLB. Visit MLB.com. Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.